MxMIndia

Tag: Olay

  • Olay Launches new campaign starring Masaba Gupta, Kubbra Sait, Lilly Singh, Priyanka Kochhar and Payal Soni

    Olay urges women to be fearless and #FaceAnything

    By A Correspondent

     

    Leading up to International Women’s Day, Olay India launched its latest campaign showcasing stories of strong Indian women who have made bold choices, defied norms and followed their dreams.

     

    Said Arushi Sethi, Brand Manager, Skin & Personal Care, India and Gulf: “Olay as a brand has always been an enabler of confidence in a woman. Through this campaign, we are celebrating the fierce and fearless spirit of women who have worked hard to break the chains of judgements- be it their appearance, career choices or decisions they make for themselves. The Olay woman has always been fearless, but now is the time to celebrate her confidence so that she is ready to #FaceAnything that the world challenges her with.”

     

    Emphasising the creative thought behind the campaign, Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi added: “Keeping in mind Olay’s fearless ethos, a diverse group of women both incredible and unconventional in their own way stood out to us – designer, Masaba Gupta, actress Kubbra Sait, biker Priyanka Kochhar, plus-size model Payal Soni and YouTube star Lilly Singh. These women embody empowerment, sisterhood, bravery, fearlessness and the inner strength to #FaceAnything.”

     

     

  • This campaign aims to educate young women about the early signs of ageing

    Olay gets Genelia to share her story in new campaign

    By A Correspondent

     

    Olay has launched its new campaign for Total Effects with new mom Genelia Deshmukh. Created by L&K Saatchi & Saatchi, this campaign aims to educate young women about the early signs of ageing.

     

    Speaking on the genesis of the campaign, Nikhil Ramesh, Brand Manager, P&G (Beauty care) said “It is our ongoing endeavour to educate the Indian woman about her skin and provide for the best skin care solutions for her. To drive home the message of how Indian women are facing early signs of skin ageing, in a relatable and credible way for Olay Total Effects, we needed a hook that’s relevant to the consumer. That’s when L&K Saatchi & Saatchi came up the Skin Age vs Real Age campaign. ”

     

    Delna Sethna

    Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi, says, “In testimonial formats, being genuine and credible is the biggest challenge. Having Genelia share her skin transformation story after motherhood..thanks to Olay..was just what was needed”. The film captures Genelia’s skin age being higher than her real age, due to post pregnancy and motherhood pressures till Olay Total Effects comes to her rescue and transforms her skin to its earlier youthful glow.

     

    Priyanka Chatterjee

    Priyanka Chatterjee, Vice President, L&K Saatchi & Saatchi adds, “In India, conversations about skin age are starting to build. We want to help young women understand what the signs of skin ageing are and fight it with Olay.”