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Tag: OkCupid

  • The digital film conceptualised by Dentsu WebChutney, is a 2020 take on the popular game ‘Never have I ever’

    OkCupid’s #AllyOfLove campaign for pride month

    By A Corrrespondent

     

    Dating app OkCupid has launched its digital campaign #AllyOfLove in support of the community during this year’s International Month of Pride. The digital film conceptualised by Dentsu WebChutney, is a 2020 take on the popular game ‘Never have I ever’.

     

    Said Melissa Hobley, CMO, OkCupid: “The most beautiful, meaningful, and rewarding connections are formed when people are able to identify and are celebrated as their authentic selves. OkCupid’s early brand promise still holds true today with 13 sexual orientations, 22 gender options and over 3,000 questions on the platform, to make sure our users are matched with people on the same wavelength as you. Through the app and the campaign, OkCupid empowers millennials to show who they are and  reminds us that to be an ally of love, one should just be willing to accept and celebrate love in every shade of the rainbow.”

     

    Added Siddhi Desai, Senior Creative Director, Dentsu Webchutney: “At a time when everyone could do with a little extra support, minority communities could do with a whole lot more – and that’s exactly what #AllyOfLove calls for. OkCupid is an ally in itself, and with this campaign, we’re aiming to garner support from people outside the LGBTQIA+ community to join us in standing up for people’s freedom to love whoever they want.”

     

     

  • OkCupid is an online dating, friendship and social networking website

    Dentsu Webchutney wins digital and creative mandate for OkCupid

    By A Correspondent

     

    Dentsu Webchutney has bagged the digital and creative duties for dating app, OkCupid India. The account was won following a multi-agency pitch and will be serviced out of the agency’s Bengaluru office.

     

    Prashant Gopalakrishnan

    Commenting on the win, Prashant Gopalakrishnan, SVP, Dentsu Webchutney said: “We are excited to partner with yet another industry giant in OkCupid. Innovative ideas can help overcome challenges in the Indian online dating market. It is a phenomenal market opportunity – one that has been covered in-depth in analyst reports. On a lighter note, as the sole married employee on the account, I believe the rest of the team can truly do justice to it!”

     

     

    Shruti Gupta

    Added Shruti Gupta, Brand Manager, OkCupid India: “OkCupid is about meaningful relationships – on, and off the service. This is why the newest one we are forging with Dentsu Webchutney feels like the beginning of a long and productive journey.”

     

     

  • The dating app uses fun Meme Text Videos (MTVs) to call out all the mis-matchmakers who try playing cupid to Indian millennials

    OkCupid’s latest campaign dishes out sweet revenge to the #Mismatchmakers

    By A Correspondent

     

     

    https://www.instagram.com/p/B8ONhEgpSkV/

     

    Dating app OkCupid has launched digital campaign #Mismatchmakers using Meme Text Videos (MTVs) to address the frustrations of single millennials thanks to friends, family, and peers constantly trying to set them up.

     

    Talking about the campaign, Melissa Hobley, CMO at OkCupid, said: “#Mismatchmakers is a fun take on the obvious frustration of your loved ones setting you up on bad dates. We love them, but not their taste in our partner! Every single person wants them to stop and doesn’t know how to tell them – so we did! It’s 2020 after all – this is the year to find love on your terms – not theirs.”

     

    Added PG Aditiya, Executive Creative Director, Dentsu Webchutney: “Sometimes great advertising doesn’t look or feel like an ad, and that’s part of the secret sauce. The team behind Mismatchmakers represent OkCupid’s core target users as well, so the scripts wrote themselves. The entire campaign was also produced and directed by the core team at Webchutney, making it ridiculously enjoyable to create and, hopefully, consume.”

     

     

  • OkCupid Launches new digital campaign to celebrate stories of the LGBTQi Community

    OkCupid launches digital campaign, #LoveAtFirstPride

    By A Correspondent

     

    To celebrate stories that come to life everyday, OkCupid has created a video capturing three diverse answers to questions on the app. Every answer presents the joy and freedom experienced by the LGBTQ+ community in their pursuit for meaningful connections. The digital campaign, #LoveAtFirstPride celebrates love beyond binary identities.

     

    Said Melissa Hobley, CMO, OkCupid: “The most beautiful, meaningful and rewarding connections are formed when people are able to identify and are celebrated as their authentic selves. With 13 sexual orientations, 22 gender options and over 3000 questions on the platform, we make sure our users are matched with people on the same wavelength as you. This pride month, we join hands with the LGBTQ+ community to celebrate #LoveAtFirstPride, bringing the joy of love in every shade of the rainbow. Working with the community and the overwhelming response to the film have filled our hearts with joy and hope.”

     

    Commenting on the campaign, Kabeer Kochhar, Founding Partner, The Glitch added: “The #LoveatFirstPride campaign is the manifestation of OkCupid and The Glitch’s core values of inclusivity and authenticity. Our intent was to bring forth real experiences by real individuals, driving home the truth that Love is Love regardless of sexual orientation. We couldn’t have found a better partner to make this film with, because OkCupid’s core philosophy of making meaningful connections cuts across all barriers. We are encouraged by the overwhelming number of heartfelt responses we have received on this campaign, reminding us that when a brand brings forth authentic stories, the impact will always be outsized.”