By Our Staff
Okaya Power Group, manufacturers of batteries, has appointed Mullen Lintas as their creative partner to promote their wide range of Ultra Low Maintenance and long-lasting batteries manufactured in most eco-friendly environments. The account will be managed by the Gurgaon office of Mullen Lintas.
Commenting on the association, Arush Gupta, Director, Okaya Batteries said: “We have some ambitious plans for the future and we were looking for a creative partner who could deliver impact and disruption. With Mullen Lintas’ refreshing approach to strategy & creative, we look forward to creating significant market impact for Okaya with Mullen Lintas.”
Speaking about the win, Hari Krishnan, CEO, Mullen Lintas added: “We are thrilled to have been given the opportunity to be the creative arm for Okaya Batteries. It’s a somewhat commoditized category with trade playing a huge role in influencing the purchase decision. Our intent would be to build consideration & preference for Okaya and change the purchase decision process with our ‘Challenger’ approach.”