MxMIndia

Tag: OgilvyOne Worldwide

  • Longtime Ogilvy executive Vikram Menon joins the company as President of Global Operations, while Gopal Krishnan rises to Executive Chairman and Todd Brownrout becomes CEO

    Vikram Menon quits Ogilvy to join Ad2Pro

    By A Correspondent

     

    Vikram Menon

    The Ad2Pro Group, a technology-enabled marketing services pioneer providing strategy, creative and content automation for global brands and media companies, has named Vikram Menon President of Global Operations. Menon comes to Ad2Pro from OgilvyOne Worldwide and Neo@Ogilvy, where he was President and India Country Lead for the last four-and-a-half years. Concurrently, co-founders Gopal Krishnan and Todd Brownrout rise to Executive Chairman and CEO, respectively. As Executive Chairman, Krishnan will continue driving technology innovation and corporate strategy and development while as CEO Brownrout will lead overall Ad2pro Group management and operations.

     

    “We’ve proven our approach makes it possible for all types of marketers, both brands and media companies, to meet the escalating demand for timely and relevant content – affordably and systematically,” said Krishnan. “Now we’re deepening our management talent and bringing our integrated business model forward to adapt quickly to endless marketplace changes.”

     

    Added Menon: “It’s never been more critical, or more difficult, to deliver content that’s relevant to what people are experiencing at any given moment. Ad2pro is making it possible for marketers to keep pace with continual change in people’s lives and media companies to meet the growing appetite for targeted advertising content.

     

  • Every year, 15 future leaders from all over the world are chosen to be part of this programme

    Ogilvy’s Sakshi Choudhary only Indian to make it to Cannes 2017 ‘See It Be It’

    By A Correspondent

     

    Sakshi Choudhary

    In 2014, Cannes Lions launched ‘See It Be It’. A programme that responded to the gender imbalance in the advertising industry – only 25 per cent of agency creatives are women, and just 11 per cent reach creative director level. The stats for India, being woefully lower.

     

    Every year, 15 future leaders from all over the world are chosen to be part of this programme. And this year, Sakshi Choudhary from OgilvyOne, Mumbai has made it as India’s sole representative.

     

    Following a series of written submissions and a rigorous interview, Choudhary secured her place from among hundreds of entrants across the globe. Said Vikram Menon, President OgilvyOne Worldwide: “This is truly wonderful news. It is a proud moment for all of us at Ogilvy. Sakshi has been a stand-out performer ever since she became part of the Ogilvy family and this is just reward for years of commitment to her craft. Hopefully, this inspires many more women to push for leadership positions in the coming years.”

     

    Choudhary is currently Creative Supervisor at OgilvyOne Mumbai where she manages some of the agency’s brands including Dove and Coca-Cola. Outside her day job, Sakshi is the founder of The Seesaw Project – an initiative that seeks to simplify the complex issues of gender bias, using art.

     

  • OgilvyOne Worldwide Bangalore and Sunfeast Mom's Magic make this Mother's Day Special

    OgilvyOne presents flash song dedicated to moms

    By A Correspondent

     

    In celebration of the upcoming occasion of Mother’s Day, Sunfeast Mom’s Magic took on the challenge of delighting moms everywhere. The brand staged their biggest ever surprise for moms by getting participants to collaborate with the musical trio of Shankar-Ehsaan-Loy to create #MomsDayMagic in an unexpected manner.

     

    The month-long digital campaign started with Sunfeast Mom’s Magic reaching out to over four million people across India with a very simple request – send in your best ideas for Mother’s Day. It got Shankar-Ehsaan-Loy to pop this question through three digital films.

     

    The digital campaign conceptualised by OgilvyOne Worldwide, Bangalore, involved executing India’s first Flash Song that featured a rendition of the most heart-warming song composed for mothers, ‘Maa’ from the popular movie TaareZameen Par. The participants rehearsed together the evening before the event with singing coaches.

     

    The next morning the participants brought their mothers to the theatre on the pretext of watching a movie; some showed up with their families. The mothers were unaware of the children’s plans.

     

    Said Vanaja Pillai, Executive Vice President, OgilvyOne Worldwide Bangalore: “The idea truly allowed us to leverage the power of digital by getting together a bunch of people who don’t know each other to do something special for their moms. This performance had only one take with no room for errors at all. But the response we got from the people who were in the theatre was overwhelming. We hope this inspires others to do something special for their mothers for Mother’s Day.”

     

  • Twenty percent off on World Traveller Plus and all-Inclusive fares in World Traveller Cabins from just INR 41,510

    British Airways rolls out new TVC to push summer offer

    By A Correspondent

     

    British Airways has launched its latest brand campaign ‘Discover the London You Don’t Know’. In the form of a short film, the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennialswith its contemporary delights.

     

    Seen through the eyes of a young man from Chennai who discovers his grandfather’s journal, the viewers are taken on a journey in which he relives his grandfather’s time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savours London from new perspectives.

     

    The three-minute video, created by OgilvyOne Worldwide New Delhi, is live on British Airways’ YouTube channel. It has been directed by Amit Masurkar.

     

    Said Abhishek Gupta, Senior Creative Director, OgilvyOne WW New Delhi: “The idea was to show that no matter how many London stories you have heard, there’s always one that you haven’t.”

     

    Added Robert Williams, British Airways’ Head of Sales – Asia Pacific and the Middle East: “From culture seekers and sporting fans to shopaholics and foodies, everyone on a holiday is spoilt for choice across London’s unique multicultural offerings. Through this campaign, we would like to encourage our customers to fly to London and make their own London story.”

     

  • This is a home-coming of sorts for Namrata, who began her journey with Ogilvy & Mather Mumbai, in 2003

    Namrata Keswani joins OgilvyOne Worldwide

    By A Correspondent

     

    Namrata Keswani

    OgilvyOne Worldwide’s Mumbai has announced Namrata Keswani as Vice President & Head of Office.

     

    This is a home-coming of sorts for Namrata, who began her journey with Ogilvy & Mather Mumbai, in 2003 where she proceeded to handle some of the agency’s most prestigious businesses. Among them were Asian Paints, Mattel, Unilever, Google, Cadbury, Taj Hotels and TBZ. She also spent a year and a half at Ogilvy Singapore where she managed the GlaxoSmithKline, American Express and Kimberly Clark businesses.

     

    Her inherent leaning towards fashion and style, led her to the role of a Fashion Stylist at NBC in 2005 and more recently, at Condé Nast India where she led the Condé Nast factory – a content vertical for the publishing group.

     

    Welcoming Namrata to her new role, Vikram Menon, President, OgilvyOne Worldwide, India: OgilvyOne has been India’s No. 1 Digital Agency for many years. Our flagship Mumbai office was recently ranked among the World’s 10 Best Digital Agencies. And to have Namrata now at the helm is truly exciting. Her varied experience across markets, brands and new media will be ideal, as OgilvyOne, Mumbai looks to set new benchmarks across the board.

     

    Namrata Keswani: OgilvyOne Mumbai has grown and transformed rapidly over the last few years into a leading digital agency. It’s a fantastic opportunity to be at its helm and chart its next chapter of growth. I hope to nurture a nimble, learning agency culture and ensure our clients see us as their partner of choice in this exciting, challenging environment where the digital landscape and consumer are evolving so dramatically.

     

  • That apart, there were two silvers for Vodafone Business Services and Philips and another bronze Echo also for Philips

    OgilvyOne wins the Goldat 2015 DMA Echo International Awards

    By A Correspondent

     

    OgilvyOne Worldwide gave India plenty of reason to cheer at the recently concluded 2015 DMA Echo International Awards held in Boston. The agency brought home India’s only Gold Echo for its work for Daman, Diu and Dadra Nagar Haveli Tourism. That apart, there were two silvers for Vodafone Business Services and Philips and another bronze Echo also for Philips.The DMA Echo awards are ranked among the oldest and most revered response based marketing awards on the international marketing calendar.

     

    An elated Vikram Menon, President and Country head, OgilvyOne India said: “An Echo is globally considered to be among the most coveted awards for effective response based communication. And to win four metals including a gold feels truly wonderful. Not only for us as an agency but for each of our clients.”

     

    Commenting on India’s performance, Shelly Singh, founder DMA Asia Echo Awards and DMA International Echo Envoy, added: “It’s been a wonderful year. With India ranking second only to the US in the overall tally of metal wins. And like last year, OgilvyOne has lead the way. Congratulations to everyone involved in bringing home this glory.”

     

  • He will partner Senior Creative Director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai

    OgilvyOne names new Senior Creative Director

    By A Correspondent

     

    OgilvyOne Worldwide has announced the appointment of George Kovoor as Senior Creative Director, OgilvyOne Mumbai. He will partner Senior Creative Director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai.

     

    Vikram Menon, President, OgilvyOne Worldwide, India said: “George Kovoor’s experience, understanding of brands and his skill in digital story telling will make him a huge asset to the team.”

     

    With over 20 years in the business, George’s  work has been recognised by the AAAI, ABBIES, IDMA, Campaign Brief and Yahoo Big Idea Chair. In his previous role at Digitas LBI, he led the teams that created integrated communication solutions for clients like Tata Motors, Johnson & Johnson, Budweiser, Vespa and Siemens; his brand experience also covers work on brands such as L&T, Mahindra, Unilever, ITC, Wipro.

     

  • Season 2 saw four new generation artists creating musical masterpieces that unveiled the many faces of pure music

    Sony unveils Project Resound campaign

    By A Correspondent

     

    In its second season, Sony Headphones has announced Project Resound campaign that highlights the many expressions of pure music. Taking the generation M of music lovers to the next level, the campaign sends out a clear message – that the many genre of music finds its truest expression in purity; and hence a need to hear sound the way it’s meant to be, on great quality headphones.

     

    The campaign “Upgrade your ears” kicked off with Kailash Kher and Shreya Ghoshal in Season 1, where the two greats came together to create a love ballad that was aired in the first ever web concert, last year.

     

    Season 2 saw four new generation artists creating musical masterpieces that unveiled the many faces of pure music.

     

    Sonia Sundaram, Senior Creative Director, OgilvyOne Worldwide said, “Music can have any expression or language, but its etymology rests in one word – purity. The essence of world music today, echoes the pure ragas that India gave to the world centuries ago. You can change the face, not the essence.”

     

    The Project Resound puts purity above everything else. This generation of music lovers are restless, free-spirited and fanatical in their choice of music. But they seem to be lacking the ability to distinguish between sound and noise.

     

    Project Resound Season 2 has a good line-up of artists that bring in different flavours in their inimitable style. It rolled out with Tamil Street music with Benny Dayal and Nucleya, meandered into the haunting melodies of Sufi Electronica with Karsh Kale, moved into the earthy sand dunes of Rajasthani folk fusion and continues to upgrade sensibilities with head banging hard metal from Pentagram.