MxMIndia

Tag: Ogilvy North

  • Created by Ogilvy-North

    KFC rolls out campaign for all-new Lunch

    By Our Staff

     

    KFC has rolled out a campaign for its all-new KFC lunch specials created by Ogilvy.

     

    Said Aparna Bhawal, CMO, KFC India & Partner Countries: “Lunch is often the most compromised meal of the day, because of a myriad of reasons – we’re on the move, or there’s an assignment to finish, a meeting to get to, pocket money running low, or simply because we want more variety for lunch. KFC Lunch Specials is a range of meals combining value and variety and will come to the rescue of those looking for an option that is filling and at the same time gives them good value for money at just INR 149. The new launch is in line with our ambition to expand our core menu through interesting formats to provide unmatched variety and value to our consumers. With the range of options under KFC Lunch Specials, there is something for everyone to enjoy, whether they are existing KFC fans or trying our deliciously crispy menu items for the first time.”

     

    Added Ritu Sharda, CCO, Ogilvy-North: “Lunch doesn’t always get the justice it deserves. Sometimes we work at lunchtime, or have working lunches, or skip lunch. We settle for what’s available around us, at the table or in our bags, with convenience towering over love. With KFC Lunch Specials, we wanted to highlight this cultural shift that has slowly crept into our lives. So we created the KFC Lunch Police. Led by Colonel Sanders with a team of undercover lunch agents, who pop out of thin air and catch lunch offenders on the fly. It’s a fun, slightly wacky, and a completely unmissable way to remind people that with KFC Lunch Specials, we are bringing back the adage, lunchtime means lunchtime.”

     

  • With Metaverse stand up show

    Ogilvy rolls out event to celebrate 50 years of Eno

    By Our Staff

     

    GSK Consumer Healthcare antacid brand Eno has completed 50 years in India. As part of the celebration, it has created a stand-up comedy event in the metaverse.

     

    The campaign was a joint-effort of Team WPP. ENO’s creative partners Ogilvy conceptualised and created the theme of the event, the creative roll-out strategy and the design. Genesis BCW co-created the branded content with the comics and ran the internal communications. The metaverse experience itself was powered by PartyNite.

     

    Said Anurita Chopra Chief Marketing Officer, India Sub Continent at GSK Consumer Healthcare India:  “We are very proud to celebrate ENO’s 50 years in India, adding to the legacy of one the most iconic and loved brands in the country. It is a brand that has always been about pushing the boundaries of communication and becoming a real wingman for the everyday acidity sufferer. Celebrating this in the Metaverse is a preview of the next 5 decades, as the brand continues to remain relevant, contemporary and full of life. The brand has always been about pushing the boundaries of connecting with its vast consumer base, spread across rural and urban India. We have been leaders in digital content creation, and the comedy genre is not just in sync with the brand, but also helps build unique allyship with the consumer.”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy North: “A brand completing 50 years is no ordinary feat. So, when ENO turned 50 we knew we had to make the celebrations extraordinary. Instead of looking for the perfect place for the occasion, we ended up creating one. And so, ‘Plateful of Laughs’, India’s first stand-up comedy event inside the metaverse, came into existence. We had partners across functions like tech and PR working in complete synergy to create a cutting-edge metaverse experience. In collaboration with some of the most sought-after names in the comedy circuit, we created an experience that was truly out of this world.”

     

    Said Deepshikha Dharmaraj, CEO, BCW India Group:  “A huge congratulations to GSK Consumer Healthcare and brand ENO on this commendable milestone. It has been our privilege to be part of that journey for over a decade and to see the brand grow as a household favourite for wellness. The ‘Plateful of Laughs’ event is both, a celebration of that legacy as well as an overture to a new set of audiences through the metaverse. For us, that means an opportunity to showcase our earned-plus offer, with the comedy talent provided by The Outstanding Speakers’ Bureau and integrated communications across traditional and digital platforms. The metaverse is the new frontier for communications and together with our WPP partners and GSK Consumer Healthcare, I am sure we will be able to move people for ENO.”

     

  • Ogilvy is the agency

    Perfetti Van Melle has unveiled its new digital campaign #FunKaBooster.

    By A Correspondent

     

     

    Highlighting the thought behind the campaign, Rohit Kapoor – Director Marketing – Perfetti Van Melle India (PVMI) said: “Chupa Chups has always stood for keeping the inner kid and childlike fun alive in our protagonists. Tapping into insights relevant to today’s teens, Chupa Chups #FunKaBooster campaign urges teens to let-go of the pressure of adulting by instilling some irreverent fun into their lives.  We believe that this campaign will increase the brand relevance of Chupa Chups and help take the brand to greater heights.”

     

     

    Commenting on the campaign, Ritu Sharda, Chief Creative Officer, Ogilvy-North, added: “The age of social media has put pressure on teens today. On top of their grades, extracurriculars, schoolwork… they also have to think about how popular they are, how many followers they have, how many stories they’re putting on their channels. Here is where we found space as a brand to tell these teens to just have fun and take the load off. The brand of fun we endorse is irreverent – not taking away from the great impact that teens today will have on the world of tomorrow, but asking them to fully enjoy whatever they are doing with a “Chupa Chups” twist.”

     

     

  •  The campaign captures the sentiment of the public who are eagerly waiting to unlock all the joy that lies ahead, notes a communique

    BMW India says it #JustCantWait in new ad

    By A Correspondent

     

    BMW has a message for India: #JustCantWait. The new campaign harps on the things we love doing and we can’t wait to get back to. It captures the sentiment of the public who are eagerly waiting to unlock all the joy that lies ahead, notes a communique.

     

    Said Ritu Sharda, CCO, Ogilvy North: :This campaign speaks to people on a personal level. It captures the human feeling of restlessness that has resulted from being kept away from the things we love doing most. #JustCantWait is a beautiful way to express that craving and desire of wanting to get back to or begin doing those things.”

     

    Added Pallavi Singh, Director Marketing, BMW India: “BMW has always championed driving pleasure. At the start of the campaign we looked at multiple data sources to get an insight into the sentiment of our users. Contrary to what many believe, most people have a very positive outlook towards the near future – in fact people are busy planning their next vacation -and experiences they have been longing for over the last few months. We decided that we just had to dial this positivity up. #JustCantWait captures the current sentiment where people are longing to get back to life and the joy of driving – but from the seat of a BMW.”

     

     

  • The campaign urges consumers to embrace their ‘Real Value’ while buying life insurance cover

    Max Life Insurance showcases new belief in its latest brand campaign

    By A Correspondent

     

    Max Life Insurance has launched its new brand thought that introduces the belief – You are the difference – in the lives of loved ones.

     

    Commenting on the brand campaign, Aalok Bhan, Director & Chief Marketing Officer, Max Life said: “People tend to make the mistake of assessing their real value basis only their current financial status, thus often ignoring their future financial potential and underplaying the value of ‘Self’. Through real-life events, our campaign will bring alive the value consumers bring to their families. We are confident that these situations will resonate with our target audience and will nudge them to relook at the value of ‘Self’. Max Life has also created an easy to use tool to calculate ‘Real Value’ which takes into consideration current and potential financial contribution assumptions as well as the value of aspirations of the loved ones. We believe that if consumers understand their ‘Real Value’, they will automatically work towards protecting it, to ensure that their family does not have to live a life of compromise in any circumstances.”

     

    Adding to the launch of the campaign, Ritu Sharda, Chief Creative Officer, Ogilvy North said: “Most times, we don’t realize how big a difference we made in the lives of other people. In going about our duties and responsibilities, we tend to undervalue ourselves. Subconsciously, this reflects in the way we take our life insurance. ‘You are the difference’ is a great platform to wake people up to their true value and enable them to take the right decision towards an insurance value that will really make a difference.”

     

     

  • The film is all about embracing one’s real self however crazy it must be because love comes with no rules, notes a communique

    KFC’s new campaign for its Zinger burger

    By A Correspondent

     

    KFC has unveiled an all-new brand film for its Zinger burger. Conceptualised by Ogilvy India, the film is all about embracing one’s real self however crazy it must be because love comes with no rules. Hmmm.

     

    Talking about Zinger and its film, Moksh Chopra, Chief Marketing Officer, KFC India said: “Zinger is KFC’s signature burger and has been a constant in our menu with unconditional love from KFC lovers. The film shows people coming from different backgrounds embracing their original self and holding their favourite Zinger burger. The callout to everyone is to be original, be proud and enjoy the Asli Chicken Burger all out without any rules.”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy North: “The best part of the campaign is that it encourages everyone to be their real self while enjoying Zinger their way. Idea being to have consumers relish the nation’s Asli Chicken Burger without any inhibitions.”

     

     

  • He will partner Sumanto Chattopadhyay in leading and growing the 82.5 brand and business in India

    Kapil Arora is back in Mumbai, appointed Co-Chair & CEO of 82.5

    By A Correspondent

     

    Effective August 1, 2019, Kapil Arora will take over as Co-Chairman & CEO of 82.5 India and will partner Sumanto Chattopadhyay in leading and growing the 82.5 brand and business in India. VS Srikanth, the current CEO of WPP agency 82.5 India, will move on by the end of September 2019. Srikanth, we hear, is now moving on… no, not joining another network or setting up a new agency but getting into a venture in the Indian tourism sector.

     

    Said Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, The Ogilvy Group: “82.5 is now a strong, independent WPP agency in its own right, with great talent and even greater aspirations. Kapil will bring new energy to 82.5 Communications in India, and will partner Sumanto to take it to new heights.”

     

    Added Kapil Arora, President, Ogilvy North said: “After having built the Ogilvy offering across Bengaluru, Mumbai and Delhi over the last 18 years, I’ve felt a strong urge for a new challenge from within the WPP group. 82.5 Communications is just that. So when I was offered the opportunity to partner Sumanto in leading 82.5, it was an obvious decision. We have an enviable set of clients and some incredible talent on board already. My mandate would be to help mould that into a relevant, winning offering that would add disproportionate value to clients.”

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “Kapil comes with a proven track record. He is a people’s person who has built strong relationships with clients over the years. I extend a warm welcome to Kapil. I am confident that together we can take 82.5 to the next level.”

     

    So what happens at Ogilvy North, we asked. This is what we were told: First, September is some time away, and it’s likely that Big Boss and CEO Kunal Jeswani will do the trek to Delhi or spend adequate time there until the office (and clients) are in safe hands.

     

     

  • The brand campaign comprising two digital films has been conceptualised by Ogilvy Gurgaon

    Philips and Ogilvy launch brand campaign for Garment Steamers

    By A Correspondent

     

    Philips has launched its ad campaign that aims to create awareness about the Philips Garment Steamer. The brand campaign comprising two digital films has been conceptualised by Ogilvy Gurgaon.

     

    Said Kapil Arora, President, Ogilvy North: “Ironing clothes is one of those household chores that receives little attention and even less love. How does one change that? For starters, with a product that’s a show stopper in terms of engineering and design. Follow that with a campaign that invests emotions into this chore and raises it to the higher plank of ironing out differences with love. I think the line ‘Silvatein mitaye, pyaar se’ has the potential to go places. Politics, sports, international disputes = it’s just so relevant to so many current scenarios.”

     

    Added Gulbahar Taurani, Marketing Director, Philips Personal Health, Indian Subcontinent: “We at Philips believe that, “Silvatein kahin bhi achi nahin lagti, Na aap par aur na hi aap ke kapdo par” and that’s the reason we are here with an efficient, effective and economical solution for the care of your special, delicate and favourite clothes with a very relevant message, especially in this day and age, ‘Silvatein mitaye, pyaar se’.”

     

     

  • Ajay Gahlaut has been named CCO, Ogilvy North & Deputy CCO, Ogilvy India

    Ogilvy India restructures for new Integrated Creative Leadership

    By A Correspondent

     

    Ogilvy India has announce anew, Integrated Creative Leadership structure.  This will be effective August 1 as follows:

    :: Ajay Gahlaut has been named Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India

    :: Sukesh Nayak, Kainaz Karmakar and Harshad Rajadhyaksha have been named Chief Creative Officers, Ogilvy West

    :: Mahesh Gharat and Azazul Haque are named Chief Creative Officers, Ogilvy South

     

    Ajay Gahlaut
    Kainaz Karmarkar
    Harshad Rajadhyaksha

    All CCOs will report directly to Sonal Dabral, Group CCO and Vice Chairman Ogilvy India.They will lead the newly integrated creative departments across Ogilvy’s offices in India, bringing advertising and digital creatives together into cohesive, integrated units to serve our clients better.

     

     

     

    Sukesh Nayak
    Azazul Haque
    Mahesh Gharat

    Said Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia on the elevations:  Every Ogilvy office in India has fantastic young creative leaders at the helm. Their work speaks for them. Ajay, Sukesh, Kainaz, Harshad, Azaz and Mahesh will lead the new integrated creative culture in each of our offices with positivity and freshness. They have the maturity and sensitivity to partner the senior talent we have in each office, and lead them as a team. New energy is essential to keep creative cultures vibrant and the new integrated mandate will lead to deeper integrated, better work across our clients.

     

    Added Kunal Jeswani, CEO, Ogilvy India:  “Ajay, Sukesh, Harshad, Kainaz, Azaz and Mahesh represent the best of Ogilvy creative leadership. The work each of them has championed over the last few years is already new age, integrated work for our biggest clients, and is clearly head and shoulders above the best in our industry. Ogilvy is the epitome of divine discontent, constantly striving to produce better, more creative and more effective work for our clients. Putting these creative leaders in integrated creative leadership roles is both a recognition of their talent and a reflection of our commitment to driving creative excellence across every consumer touch point.”

     

  • The campaign has been conceptualised by Ogilvy & Mather, Gurugram

    Mother Dairy unveils latest TVC for ‘Chillz’

    By A Correspondent

     

    Leading milk and milk products player, Mother Dairy, has launched its new TVC for its Chillz range of ice creams, targeting the peer group – emerging consumers of India. The campaign has been conceptualised by Ogilvy & Mather, Gurugram, while the production has been executed by Chrome Pictures.

     

    Speaking on the Campaign, Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd: With the launch of Mother Dairy Chillz TVC we are targeting consumers who are fond of Ice-creams which are best to resist the heat in scorching summers. With growing urbanisation and exposure to global trends, the consumer expectations have also evolved. As a consumer-centric organisation, we take the the onus of meeting those expectations on us.”

     

    Added Kapil Arora, President, Ogilvy North: “One of the best things about Mother Dairy and its range of delightful Ice Creams is that they are made with real ingredients of the finest quality, that are added to it in abundance. Our creative idea revolves around the simple truth that these ice creams are so delightfully indulgent that they aren’t meant to be shared; Mother Dairy ice creams ‘made for you, and only you’.”