MxMIndia

Tag: Ogilvy & Mather

  • The campaign aims to connect with college students

    Vodafone U targets college youth with #SortedHai campaign

    By A Correspondent

     

    Vodafone U, the digital-first engagement platform from Vodafone, has launched its marketing campaign welcoming college students to the new academic year with some exciting propositions. The campaign has social media star Mithila Palkar in a web series ‘Mithila’s SortCuts’ shareing some interesting tips to make college life #SortedHai.

     

    To ensure maximum connect with youngsters, the campaign is live on digital platforms like Facebook and Instagram. Vodafone U will also engage with college students at their campuses to further amplify the #SortedHai messaging.

     

    Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “As youngsters most of us have faced challenges of coping with a new academic year and looked for some resourceful hacks. Taking this insight, #SortedHai campaign aims to engage with youngsters to help them make the most of their campus life with some exciting propositions under the Vodafone U umbrella. Mithila Palkar represents the mobile savvy youth and help us engage with the college students digitally.”

     

    Talking about the insight and creative thought, Kiran Antony, ECD, Ogilvy & Mather said: The youth today have limited pocket money and plenty of wishes. Vodafone U enables them through relevant offers, to experience most of it. We tapped into the social currency of today’s youth, our campaign idea #SortedHai is based on this understanding.”

     

     

  • As part of this campaign, Sprite is launching six TVCs which have been created on the core message of refreshment

    Sprite shows Indians how to beat the heat with six ad films

    By A Correspondent

     

    Coca-Cola India announced the launch of a new campaign ‘Refreshment Full. Garmi Gul’ for Sprite.

     

    As part of this campaign, Sprite is launching six TVCs which have been created on the core message of refreshment. Commenting on the launch of the new campaign, Abhijit Datta, Director Flavours, Coca-Cola India said: “The idea around this campaign was to communicate Sprite’s promise of being the ultimate refreshment, and doing it in a way that underscores our authenticity and attitude. We wanted to reorient our storytelling style – creatively magnifying the difficult job Sprite has to Refresh us all in the scorching heat of the summer, which is a monumental task!”

     

    Commenting on the idea behind the TVC Ajay Gahlaut, Executive Creative Director, Ogilvy & Mather, Delhi said: “For this summer campaign, we decided to focus on the core refreshment benefit of Sprite. The challenge was to communicate this simple benefit in an engaging and interesting manner and in the typical witty Sprite tone. After many iterations we decided on comparing the uselessness of various strange objects to the usefulness of a bottle of Sprite when it came to refreshing people in the hot Indian summer. The choice of the strange objects was not arbitrary. We chose those that made us giggle the most.”

     

     

  • While Ogilvy bagged 2 Black Elephants, Early Man, FCB and BBDO bagged a Black each

    Ogilvy maxes at Kyoorius Creative Awards

     

    It was an Ogilvy night yet again at the Kyoorius Creative Awards. The agency which has traditionally bagged bag at Kyoorius, maxed with two Black and 27 Blue Elephants. Production firm Early Man Film which won a Black in the 2016 edition, bagged a Black for The Story of Kaveri, the film for which it also bagged the sole Grand Prix at this year’s Abby. The other Blacks were bagged by FCB and BBDO.

     

    Early Man was the second most awarded agency with one Black and two Blues, and FCB came next with one Black and five Blues. A special Master of Creativity award was presented to actor Amitabh Bachchan for his immeasurable contribution in advertising communication

     

    The 5th edition of Kyoorius Creative Awards saw a total of five Black and 90 Blue Elephants were presented to the winning titles spread across Advertising, Media and Digital categories. Over 2200 entries across 15 categories with 374 unique entrants were received. Last year, the number of entrants were over 1800 with a total of 304 unique entrants.

     

    Speaking about the Kyoorius Creative Awards, Rajesh Kejriwal, Founder CEO, Kyoorius, said: “We have some brilliant work put up by communication agencies this year and I personally would like to congratulate each one of them them for their truly deserved win. It gives me immense happiness to announce that we received a 20 per cent increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respected domain has contributed immensely in ensuring fair, unbiased and credible selection process.”

     

    The Five Black Elephants that signified the best of the best, were seen held high by 4 winning teams. While Ogilvy & Mather won maximum number of blue elephants, the black elephants winners were:

    1. Ogilvy & Mather for – #HoliNotHooliganism and Vodafone Sakshi

    2. Early Man Films for -The Story of Kaveri

    3. FCB India Group for – SindoorKhela- No Conditions Apply

    4. BBDO India for – #FuelFor The RealFit

     

    The Black Elephants were presented to the winning teams by Mr. Amitabh Bachchan. This year, the Power of Print award, an IP owned by the Times Group was presented to Curry Nation Brand Communication for ‘Lifeline Question’.  Brave New World, Bengaluru and FCB Interface were awarded the runner-up winning title for their campaigns ‘No’ and ‘Honarary Doctors’ respectively.

     

    Kyoorius Creative Awards also saw an out-of-home (OOH) advertising contest titled ‘Inoohvation’  in association with Kinetic. Creative Agency Studio Mars won the coveted title for their campaign ‘Will they see Blue’ while While J. Walter Thompson and Locopopo bagged the runner-up title for their campaigns ‘Interactive Digital Billboards’ and ‘Blue Skies For our Children’ respectively.

     

    Interestingly, the award to Bachchan was presented by Kejriwal and Sanjay Prabhu, Vice Chair, Radio Indigo and Exec Director and Publisher, Asianet Commuications. Prabhu, who led the BPL brand from 1990 to 2015, was instrumental in signing on Bachchan for his first endorsement (with BPL).

     

    Said Sonal Dabral –  Group Chief Creative Officer & Vice Chairman – ‎Ogilvy & Mather in a statement: “It’s a great feeling to be the leading agency once again at this prestigious award show. Kudos to all the passionate teams at Ogilvy that made it happen. Winning two Black Elephants and 27 Blue elephants across categories from digital to traditional is a testimony to the fantastic breadth of winning talent that we have in Ogilvy India. I’m thrilled that we won not one but two Black Elephants, but I’m particularly happy that both these big winners, for Vodafone Sakhi and #HoliNotHooliganism, deal with critical issues around gender inequality, prejudice and gender-based violence.”

     

    Speaking about winning the Black Elephant,  Josy Paul, Chairman and National Creative Director, BBDO India said in a statement: “Quaker Oats is how I start my day.  It’s my morning raga. So I am personally super thrilled when this everyday energy routine wins India’s biggest award. And it’s all because of our awesome team at BBDO Delhi and our truly enlightened client at PepsiCo, and the fantastic craft and film direction by Neeraj Ghaywan. Thank you for the Grand Prix breakfast.”

     

    Honda Inoohvation-

     

    STATUS Application Name Agency Name
    WINNER Will They See Blue Studiomars
    RUNNER UP Interactive Digital Billboards J. Walter Thompson
    RUNNER UP Blue Skies For Our Children Locopopo

     

    Times Power of Print Winners list

    WINNER

    Entry 2436 | “Lifeline Question”

    >> Entrant Agency: Curry Nation Brand Communication

    >> Entrants: Viplaksh Mehta & Sushant Ainapure

     

    1st RUNNER UP

    Entry 2377 | “No”

    >> Entrant Agency: Brave New World, Bangalore

    >> Entrants: Trisha Dutt&YadhuPriya

     

    2nd RUNNER UP

    Entry 2661 | “Honarary Doctors”

    >> Entrant Agency: FCB Interface

    >> Entrants: Ganesh Sripriya& Fauzan Malim

     

    Kyoorius Creative Awards Winners List

  • The campaign has been produced by creative agency Ogilvy & Mather India

    Allen Solly endorses open work culture through its new campaign

    By A Correspondent

     

    Allen Solly has announced the launch of its ‘Open Work Culture’ campaign. The new campaign encapsulates the budding work culture that centres around employee-friendliness and freedom of self-expression.  The campaign has been produced by the brand’s creative agency Ogilvy & Mather.

     

    Commenting on the launch, Anil S Kumar, COO, Allen Solly said: “Allen Solly has always been in the forefront of redefining fashion at work through its unconventional workwear offering. This film is another big step in that direction wherein we bring alive our brand logo ‘The Stag’and through it we celebrate the ‘open work culture’ in today’s workplace”

     

    Said Mahesh, Chief Creative Officer, Ogilvy & Mather, Bangalore: “In the past, Allen Solly has redefined work wear. Carrying forward the same thought process, we cracked an idea that’ll resonate with the workplace of the future and that’s how #OpenWorkCulture was conceived. Now the challenge was to break the clutter and create a memorable and charming piece of communication. We had an existing property of the Allen Solly Stag. We found a sweet spot when in the new brand narrative, we managed to bring the Stag to life. That’s how the Allen Solly Stag commercial was conceived. Cinematic flair is what made the TVC sticky and unforgettable. And this was just the beginning of the campaign. There’s lots more to come.”

     

     

  • The campaign is a tongue-in-cheek story that showcases the eternal fight men have had in the quest for precious metals

    Wild Stone showcases man’s desire to own fragrances in latest campaign

    By A Correspondent

     

    Mcnroe, owner of brands Wild Stone and Secret Temptation, launched its latest campaign for Wild Stone Code conceptualised by Soho Square.

     

    “Men have always fought over precious metals. The Precious Metal Collection from Wild Stone Code, is yet another great reason for them to start a new fight,” said Sukesh Nayak, Chief Creative Officer, Ogilvy & Mather.

     

    Speaking on the film, Sanjay Srivastava, Chief Business Officer, Mcnroe Consumer Products said, “Code has always had a strong consumer preference for its fragrances. This is an attempt to strengthen and leverage the consumer acceptance to build a larger franchise.”

     

     

  • The new creative from Ogilvy highlights its unmatched bonding quality even in water

    Fevicol reinforces its leadership with its new Fevicol Marine TVC

    By A Correspondent

     

    Adhesive giant Fevicol has released a new ad film created by Ogivly that reiterates Fevicol Marine’s strong bond in water with the tagline ‘Asli Waterproof Adhesive’.

     

    Said Vivek Sharma, CMO, Pidilite Industries Ltd: “Fevicol Marine is an advanced product and highlights Fevicol’s technological prowess. Post the successful ‘boatman’ campaign, we wanted to highlight the brand promise in an entertaining manner that has become synonymous with Fevicol advertising. The new marine TVC aims to showcase the product superiority of Fevicol Marine compared to other offerings in the market.”

     

    Commenting on the campaign, Piyush Pandey, Executive Chairman and Creative director, South Asia, Ogilvy & Mather, added: “The campaign keeps in mind that currently most consumers cannot differentiate on wood adhesives performance and technology. The idea was to present the differentiation in an easy and humorous manner. Like all Fevicol ads, this TVC also borrows from India and captures the spirit of India.”

     

     

  • Actor Ranbir Kapoor revels in entertaining campaign featuring Bollywood music classics

    Yatra launches new TVC, focuses on eCash and airfare-drop protection

    By A Correspondent

     

    Online travel portal Yatra.com has launched its new series of advertisement commercials featuring its brand ambassador Ranbir Kapoor.

     

    Commenting on the new TVC series that are conceptualised by Ogilvy, Sharat Dhall, COO (B2C), Yatra.com, said: “We are focused on innovating in terms of customer features and benefits, and this set of ads highlight two such industry first features –eCash loyalty points and the airfare-drop protection. With these films we are looking to attract new users to our fold, while retaining the connection with our existing customer base. The ads capture the best of Bollywood – entertaining, yet with a key consumer message, and hopefully will strike a chord with the audience.”

     

    Added Dhruv Mookerji, Creative, Ogilvy & Mather, Kolkata: “Bollywood has left a lasting impression on the cultural psyche of the nation. And with RanbirKapoor as the brand ambassador of Yatra, it seemed a perfect fit to merge the unique positioning of Yatra with the great musical legacy of the Kapoorkhandan.”

     

     

  • Featuring superstar Amitabh Bachchan, the TVC aims at highlighting the importance of 5-point waterproofing

    Dr. Fixit’s latest campaign focuses on 5-point waterproofing

    By A Correspondent

     

    Dr Fixit has unveiled its new campaign featuring actor Amitabh Bachchan. The TVC aims to create awareness among home owners about the need for five-point waterproofing.

     

    Said Vivek Sharma, Chief Marketing Officer, Pidilite Industries: “Dr. Fixit, as the pioneer and market leader continues to educate consumers about the need for modern waterproofing methods. The five-point  TVC further expands the awareness amongst consumers about the criticality to do their home waterproofing in the right way, that is through Dr. Fixit 5 point waterproofing.“

     

    Commenting on the campaign, Piyush Pandey, Executive Chairman and Creative director, South Asia, Ogilvy & Mather- said: “The 5-point waterproofing is interestingly delivered by MrBachchan in this TV commercial.  When I look at the commercial, I think of all the problems that one has faced during our lives when water seepage troubles you in the most surprising fashion.  I am sure that this interesting TVC will enable a lot of people to plan their homes in a better fashion of waterproofing them. “

     

     

  • The campaign is targeted towards young girls with impromptu plans

    Livon Serum urges consumers to carry a salon in their bags

    By A Correspondent

     

    Marico Limited’s Livon Serum has launched its latest ad film, an extension of its campaign thought – ‘Salon Nahin Livon’.

     

    Speaking about the launch of the new campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico said: “Livon exemplifies the contemporary young girl who is out there to make the most of her life. She loves all the surprises and sudden plans that come her way, but looking good is a priority for her! The brand has consistently been an ally in giving her an edge and that added confidence. With this new campaign, Livon Serum offers a sweet-spot between achieving instant fabulous looking hair at her convenience amidst any impromptu situation. It’s her salon in a bottle!”

     

    Added Harsad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers, Ogilvy & Mather, Mumbai: “Impromptu plans are a way of life for the young girls. Also, looking good for impromptu plans is a necessity of life. This campaign exaggerates these insights in a funny way. The girl carrying an entire salon in her bag or the girl who has a ‘salon practitioner’ hidden in her dressing table, are both wild situations and will bring a smile to the viewers, while making a sharp point about the salon-like finish of Livon Serum. We believe the tone and manner of these films will stand out in the category and make the brand memorable.”

     

     

  • Mondelez India aims to build on its market leadership in the countline segment

    Ramesh & Suresh back to charm the viewers for Cadbury 5 Star 3D

    By A Correspondent

     

    Cadbury 5Star has unveiled a new campaign ‘Lost in Taste at a different level’ for its new Cadbury 5Star 3D. The new TVC has been conceptualised by Ogilvy & Mather.

     

    Speaking on the launch, Prashant Peres, Director – Marketing (Chocolates), Mondelez India, said: “Being the market leader in the chocolate category in India, we are committed to paving the way for the growth of countline segment in the country. Cadbury 5Star has been one of our strongest legacy brands that has consistently offered consumers an irresistible combination of chocolate, caramel and nougat for close to five decades. With Cadbury 5Star 3D, we aim at widening the brand’s play in the category as we add another dimension of ‘Crunch’ to the mix and hence the name ‘Cadbury 5Star 3D’. Ramesh-Suresh have become synonymous with Cadbury 5Star and even as we enter the twelfth year of our campaign, they continue to tickle the funny bone of the viewers.  We are confident that they will further help the brand generate strong cut through and continue to be much loved by our consumers.”

     

    Added Amitabh Agnihotri, Group Creative Director, Ogilvy & Mather said, “Cadbury 5Star is an iconic youth brand and we connect with our consumers through the entertaining ‘lost’ exploits of Ramesh & Suresh. With the launch of Cadbury 5Star 3D, ‘lost’ gains a new dimension. The launch TVC takes everything; from entertainment to humor, to look & feel; onto a whole new level. We hope that people will enjoy Ramesh & Suresh getting lost on a different level.”

     

     

  • The TVCs have been created by Ogilvy & Mather and is on air across various platforms

    Greenply takes a dig at cheap plywood offerings in latest brand campaign

    By A Correspondent

     

    Greenply Industries Limited (GIL) has kicked off its Ask Greenply campaign with a TVC created by Ogilvy & Mather.

     

    Said Sujoy Roy, Managing Partner (Creative), Ogilvy & Mather, Kolkata:  “The aim of this campaign was to make our consumers aware of the perils of compromising on the quality of plywood. We wanted to arrest the customer’s attention with the help of facts and humour. I think we have done an excellent job!”.

     

    Added Kamal K Mishra, Associate Vice President and Head – Marketing at Greenply:“Plywood accounts for a small portion of the total investment in furniture. Yet if you look at consumer trends, you will see that they are willing to spend on veneers and polishes, but not so much on plywood- the most important component of furniture. The TVCs do a great job in bringing this fact to light. Greenply strives to make consumers aware of plywood’s importance, so that they can identify their needs and prioritise their investments. We have introduced the Ask Greenply platform to provide our customers with relevant information on plywood. All they need to do is ask Greenply. We hope that this TVC will do a great job in spreading the word,”

     

     

  • Aims to spread awareness about Life Insurance as a tool to provide adequately for certainties and life goals

    Because life is full of certainties, says IndiaFirst Life

    By A Correspondent

     

    IndiaFirst Life Insurance, a joint venture between the Bank of Baroda, Andhra Bank and Legal and General, UK, has an advertising campaign titled, “Because Life is Full of Certainties”.

     

    Said Rushabh Gandhi, Director, Sales and Marketing, IndiaFirst Life Insurance: “It was imperative for us to get our brand positioning aligned to our customers first philosophy. From here stemmed the idea of ‘Because Life is Full of Certainties’, a proposition born out of the understanding that life isn’t full of accidents waiting to happen. In fact, it is full of certainties like getting married, having children, getting them married and retiring. So instead of worrying about things that most likely won’t happen, why not prepare for those that certainly will.”

     

    Added Prakash Nair, Executive Vice President, Ogilvy & Mather: “One of the biggest barrier to insurance in India is the Superman Syndrome- the “I don’t need it. Nothing will happen to me” attitude. And the best way to convince these folks is straight talk – no jargon and no emotional overdose! The best way to get them to sit up and take a second look at us would be to tell them what will happen versus what could, maybe, happen. Thus was born the thought ‘Life is full of certainties’. It’s a simple and refreshing view of life insurance, one that will create a distinct identity for the brand”.