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Tag: Ogilvy Kolkata

  • The campaign is titled 'Asian Paints Sharad Shamman'

    Ogilvy paints Pujo in a new light

    By A Correspondent

     

    With the threat of a viral pandemic still looming large, people are unsure how to enjoy the myriad Durga Pujo celebrations and go pandal-hopping this year. And hence the campaign ‘Asian Paints Sharad Shamman’.

     

    Said Sujoy Roy, Executive Creative Director, Ogilvy Kolkata: “Every year, Asian Paints Sharad Shamman adds to the Pujo pallette in different ways. This year, we have tried to capture how colours can bring Pujo home, through the story of a little girl celebrating Pujo with her family. As a brand of colours, Asian Paints has brought Durga home in a way that is as unconventional as it is relatable.”

     

    Added Amit Syngle, MD and CEO, Asian Paints Limited: “Asian Paints Sharad Shamman and Durga Pujo go hand in hand. It is a tradition etched in the heart of Kolkatta since 1985. Hence, we know the value of celebration that revolves around the homecoming of Goddess Durga, the daughter of Bengal. Therefore, this year when people thought Sharadiya will look and feel different, we launched a new film to reinstate the fact that with Asian Paints Sharad Shamman, Pujo is wherever you are. Just as elaborate decorations enhance the beauty of a pandal, Asian Paints adds life and color to homes and celebrations. The video also beautifully captures the family using different Asian Paints products in every part of their home during the festive makeover and pujo celebrations.”

     

     

  • Each of the four films narrates the way a woman finds herself, her life and her identity intertwined with the piece of jewellery that she wears

    Senco’s ‘Karigari’ finds a unique voice in latest campaign

    By A Correspondent

     

    In its new campaign, Senco Gold & Diamonds puts a different lens on craftsmanship. Karigari finds its significance and relevance through the stories of four different women from four different parts of the country – women who find a reflection of their identity in the jewellery they choose to wear.

     

    Said Sujoy Roy, Managing Partner (Creative) Ogilvy Kolkata: “The task was to take Senco’s strength of craftsmanship to every corner of India as the brand extends its footprint across the nation. With this campaign we will help women, the karigars of life, discover another karigar in Senco. The story of karigari finds its role in the lives of these four women. And depicts how different forms of karigari helps reflect the true identity of every woman. Only an actor as versatile as Vidya Balan could do justice to these roles. Unlike other jewellery campaigns, this campaign doesn’t over-promise or create an eclectic space for jewellery. It is set in the real space. And it finds its voice through the stories of four relatable characters across the country.”

     

    Added Suvankar Sen, Executive Director, Senco Gold & Diamonds: “At Senco Gold, karigars are one of the pillars of strength. Each time a client praises our intricate designs, it is a credit to our craftsmen. We are fortunate to have them with us for years. In fact, some of the karigars have been with us for generations so they know everything when it comes to jewellery, modern or old; traditional or futuristic. This campaign is a tribute to the karigars who work untiringly to craft jewellery by their hands.”

     

     

  • The three colours, along with the Ashoka Chakra, were translated in Braille, and cast on a flag made of cement concrete

    MP Birla Cement celebrates Independence Day with a twist

    By A Correspondent

     

    MP Birla Cement, in association with the Lighthouse for the Blind, Kolkata, designed a unique national flag on the eve of Independence Day. Those who had never seen the tricolour with their eyes could now feel it with their fingers. The three colours, along with the Ashoka Chakra, were translated in Braille, and cast on a flag made of cement concrete. The significance of the colours and the symbol was embossed next to them. Once made, the flag went to the students of The Lighthouse for the Blind.

     

    Said Sandip Ranjan Ghose, Executive President, MP Birla Cement: “This was a humble effort on our part to celebrate ‘inclusion’ on our nation’s Independence Day by also bringing in differently abled children into its fold. The initiative resonates with our organisation’s core values of – heart and strength.”

     

    Added Sujoy Roy, Managing Partner (Creative), Ogilvy Kolkata: “The glory of our waving flag is a heritage that belongs to every Indian. We simply wanted to share it with those who are deprived of its vividness. After all, freedom is everyone’s birthright.”

     

     

  • While most cement communications focus on the masonry part of construction, the real worth of cement is measured by the quality of concrete it produces

    MP Birla Cement emphasizes on the true worth of cement, in latest ad campaign

    By A Correspondent

     

    MP Birla Cement has launched its new premium product, Perfect Plus, with a new brand film. Said Sujoy Roy, Managing Partner (Creative), Ogilvy Kolkata: “MP Birla Cement Perfect Plus is the future of the cement manufacturing industry. To make a case for its strength, it was important to give it a heart. The film is a perfect blend of logic and emotions. While the father-son story reveals the heart of the brand, the product details testify the strength of the cement.”

     

    Added Sandip Ranjan Ghose, Executive President – MP Birla Cement: “In keeping with the brand philosophy, ‘Cement Se Ghar Tak’, MP Birla Cement does not simply make and sell cement but also understands the end consumers well. This new TV commercial talks directly to the individual home builder.”

     

     

  • The film on business loans conveys the idea that Bandhan Bank doesn’t just provide a loan, it also invests in the customer’s dream and helps it come to life

    Ogilvy Kolkata unveils new campaign for Bandhan Bank

    By A Correspondent​

     

    Ogilvy Kolkata has created two films for Bandhan Bank’s home and business loans. Through the two TVCs, Bandhan Bank intends to encourage consumers to follow their dreams and take a step towards improving their lives.

     

    Said Chandra Shekhar Ghosh, MD and CEO of Bandhan Bank: “There are many people who have their own inhibitions when it comes to approaching a bank for a loan. They feel that their financial background makes them ineligible. At Bandhan, we believe in people’s potential, we see what they can achieve tomorrow.”

     

    Added Sujoy Roy, Managing Partner (Creative), Ogilvy Kolkata: “We set out to tell real stories – narratives that resonate with the people we wanted to talk to, things that they feel and experience. It was important for the viewers to relate to the characters and their performance. We wanted to assuage the fears that prospective borrowers may have, and push them closer to their dreams. And, eventually, inspire them to take the next big step in their lives.”

  • The TVC narrates the story of a conservative Bengali mother

    Ogilvy Kolkata executes brand campaign for Senco Gold

    By A Correspondent

     

    Set against the backdrop of an urban, upper-middle-class home, the Senco Gold and Diamonds TVC narrates the story of a conservative Bengali mother who, through the act of giving a bangle to her non-Bengali daughter-in-law, comes to terms with her son’s marital life and eventually accepts his wife as a part of her family.

     

    Said Sujoy Roy, Managing Partner (Creative), Ogilvy & Mather, Kolkata: “Poignant and heartwarming, the new TVC promises to take you on a journey to the heart of every Indian family, and unravel its inexplicable nuances, unavoidable conflicts and eventual resolutions.”

     

    Added Aditya Vikram Sengupta, Director, For Films Pvt Ltd: “Craftsmanship is not limited to jewellery. It is a phenomenon that is present all around us. Every day, we are crafting something new – be it friendship, love or trust. This TVC captures the role of jewellery in crafting relationships.”

     

  • Her journey takes her through the city streets of old Kolkata

    Ogilvy executes latest brand campaign for Bengal Tourism

     

     

    Ogilvy & Mather Kolkata has created a film for Bengal Tourism tracing the journey of a young girl who has come to attend a wedding and decides to explore Bengal. Through the course of her visit, she realises that in Bengal, she is never really far from home. Her wanderlust has led her into the sweetest part of India – a place that welcomes guests with open arms.

     

    Said Sumanto Chattopadhyay, Executive Creative Director, South Asia – Ogilvy & Mather: “In Bengal, sweetness finds different manifestations. It is in the language we speak, the hospitality we extend to our guests and our cuisine. Thus, when we were entrusted with the responsibility of creating communication for Bengal Tourism, we worked on a campaign that would identify Bengal as the sweetest part of India.”

     

    Added Sujoy Roy, Managing Partner, Ogilvy Kolkata: “The campaign stays away from the stereotypes associated with Bengal as a destination and introduces new places, rituals and experiences. This film also has an endearing human touch to it. It showcases the hospitality of Bengal, something that lends uniqueness to our state.”

     

     

  • Conceptualised by Ogilvy Kolkata, the films reflect the real life healthcare concerns of suburban residents, and how they are addressed by The Mission Hospital

    Ogilvy Kolkata unveils brand campaign for Mission Hospital

    By A Correspondent

     

    The Mission Hospital has unveiled new campaign that comprises a series of films. One of the finest healthcare facilities in Eastern India, its message in these films is simple – top-quality affordable and dependable healthcare is now close at hand.   Conceptualised by Ogilvy Kolkata, the films reflect the real life healthcare concerns of suburban residents, and how they are addressed by The Mission Hospital.

     

    The first film, ‘Emergency’, is set inside a humble Bengali household and documents the fears of a wheelchair-bound lady coping with her husband’s heart attack. As the film progresses, she reveals that had it not been for The Mission Hospital’s emergency ambulance services, she would have been utterly helpless.

     

    ‘Kite Runner’, the second film, follows the journey of a wistful child as he recalls how he could never keep up with the kids in his neighbourhood when they played outdoors. The film ends on a positive note, as the child demonstrates his new found vigour, thanks to the heart surgery performed on him at The Mission Hospital.

     

    In the third film, we are introduced to an anxious man traveling home in a taxi. Having just landed in India from the US, his intent is to take his father back to the US for treatment –where he believes there are better surgeons. Much to his surprise, he finds his elderly father en route, jogging and active after knee replacement surgery at The Mission Hospital.

     

    The fourth film, ‘Wedding’ opens on an elderly father. He is in a tizzy about how he will be able to organise his daughter’s wedding owing to his need for an angioplasty. He’s mulling over the extensive recovery period that will render him bed-ridden, but only until he was assured that the angioplasties performed at The Mission Hospital are minimally invasive with a rapid recovery time.

     

    Sujoy Roy, Creative Director Ogilvy, Kolkata states, “The result is a sense of gritty realism that instantly strikes a note with the audience.”

     

    Dr. Satyajit Bose, Chairman, The Mission Hospital Durgapur said, “Our mission is to decentralize super speciality healthcare, and deliver it to every doorstep in Eastern India, beyond the metropolis, and heal Patients with dedication, honesty and tender loving care. These films are an assurance of that.”