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Tag: Ogilvy India – South

  • Stalwarts Kiran Anthony and Mahesh Gharat move on

    Ogilvy (South) announces changes in creative leadership

    By Our Staff

     

    Puneet Kapoor will be incharge of creative at Ogilvy Bangalore and across all the southern markets. This will be effective March 2022.

     

    He takes the place occupied by Kiran Anthony and Mahesh Gharat, two Ogilvy stalwarts. While Gharat will be moving into full-time direction, Anthony will continue to lead Vi in a consultant’s role while he also pursues directing.

     

    Said Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy: “I salute and thank Mahesh Gharat and Kiran Anthony for their stellar contribution to Ogilvy for a very long time.  It’s never easy to see your bright stars leave. However, when they step out to actualise their dreams, you can only cheerlead and wish them fulfilment in what they have chosen as their next journey and destination.”

     

    Added Kainaz Karmakar, Harshad Rajadhyaksha & Sukesh Nayak, Chief Creative Officers, Ogilvy India: “Kiran Anthony and Mahesh Gharat have led some of the most memorable campaigns this industry has seen.  They have won critical pitches, built terrific teams, and put Ogilvy on the world stage more than once.  They were always helpful, always putting their people first. Always there for Ogilvy.  Having contributed a great deal to Ogilvy, they now want to go after their dream of becoming film directors.  This means we still get to keep them close, just in a different role.”

     

    Puneet Kapoor
    Puneet Kapoor

    Kapoor comes to Ogilvy from Lowe Bengaluru. His advertising career spans 24 years across Lowe, Ogilvy, McCann, BBH and as a founder of Eleven Brandworks. His most celebrated recent work includes campaigns for Unacademy, Swiggy, Fastrack, Titan, Myntra, Udaan, Xiaomi, Redbus, Flipkart, Cleartrip, Britannia, ITC Foods and TVS.

     

    He will join Ogilvy in March 2022 and will work with Ogilvy India’s Chief Creative Officers and the President of Ogilvy India (South), continuing to do stellar work for Ogilvy’s clients across Bengaluru and Chennai.

     

  • Launches its new campaign – ‘Boys are Back’

    Ogilvy India – South films for Hercules bicycles

    By Our Staff

    Ogilvy India-South has launched a campaign for Hercules. ‘Boys are Back’ is the new campaign created for Hercules bicycles.  The film shows a city in the wake of the return of the young mischief-makers.

    Said Nikhil Narayanan, Creative Director, Ogilvy India – South:  “We conceptualised this film by summoning the ‘inner boy’ in all of us and tweaking it to make it relatable to today’s generation. The task was fun and it will be evident in the film. Because let’s face it, given a choice, every one of us would love to relive our mischievous childhood adventures. And that’s what Hercules is all about.”

    Added Sushant Jena, Senior VP, TI Cycles of India: “Brand Hercules stands for challenging norms, taking up new adventures and living life to the fullest. Over the past few years, we have advocated that our customers “Ride the Storm” be it any difficulties and challenges the world throws at them or the fact that they are “Made for More”. The past year has been challenging for everyone, especially the youngsters who have been forced to stay inside and adapt to the new normal. “Boys are Back” is an ode to summers and riding their cycles, reminding them they have what it takes since the beginning. That, there has never been room for doubts in their capabilities.