MxMIndia

Tag: Ogilvy group

  • Campaign conceptualised by 82.5 Communications, Bengaluru

    Himalaya Natural Glow Rose Face Wash rolls out new TVC

    By Our Staff

     

    Himalaya Natural Glow Rose Face Wash rolls out a new TVC.  The campaign conceptualised by 82.5 Communications, Bengaluru (Part of Ogilvy Group, A WPP Company), intends to break the beauty stereotypes and delivers the message that every face that glows naturally.

     

    Gayatri Kabilan, Category Manager – Consumer Products Division, Himalaya Wellness Company, said: “Beauty is wonderfully diverse in terms of skin tones, and it needs to be appreciated and celebrated. Through our new Himalaya Natural Glow Rose Face Wash campaign, we want to encourage everyone to embrace their individuality and feel beautiful in their own skin. It gives us immense satisfaction in contributing to bringing this much-needed change in society.”

     

    Naveen Raman, EVP – South, 82.5 Communications, India, added: “The category codes around glow in India is skewed towards fairer and lighter skin as key benefits. We wanted to put forward Himalaya Natural Glow Rose Face Wash’s progressive point of view on glow, which is to encourage every woman to glow the way she would like to and celebrate her.”

     

  • Titled 'Koi Manzil Door Nahin'

    Ashok Leyland launches new tagline & ad campaign

    By Our Staff

     

    Ashok Leyland, the Hinduja Group commercial vehicle manufacturing company, has introduced its new brand tagline “Koi Manzil Door Nahin”. As Ashok Leyland enters its 75th year, the year will see a string of activities, celebrating its journey of innovation and nation-building, notes a communique

     

    Said Dheeraj Hinduja, Executive Chairman, Ashok Leyland, unveiling the new tagline: “I am delighted to launch the new brand positioning for Ashok Leyland “Koi Manzil Door Nahin”. This is an embodiment of what we truly believe – which is, our customers come first and everything that we do is to enable our customers transform their lives and move closer to their dreams and goals through our innovative products and services. In this current environment where everything seems so volatile, we want to reassure our partners and customers, that with us, no dream or destination is too far. We are by their side, like we always have been.”

     

    Added Piyush Pandey, Chairman of Global Creative & Executive Chairman, India, Ogilvy Group: “It is a privilege for me and my team to partner Ashok Leyland, a brand that has partnered India almost all through its nationhood. It is a brand which is not only technologically state-of-the-art, but at a human level, is totally state-of-the-heart. In Ashok Leyland’s endeavour to constantly reach greater heights, we have arrived at the spirit of ‘Koi Manzil Door Nahin’ – the new tagline and the spirit the brand.”

     

  • Uses’reverse poetry’ to spread the message of reversing the damage we have caused to our planet

    Luminous & 82.5 campaign on World Environment Day

    By A Correspondent

     

    It was World Environment Day on Friday, June 5 and inverter-makers Luminous unveiled a campaign by the Ogilvy group’s 82.5 Communications.

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5: “We thought it apt to use the device of ’reverse poetry’ to spread the message of reversing the damage we have caused to our planet. This message is more relevant than ever this year as we have experienced both the ill-effects of a ‘disturbed nature’ as well as proof of how quickly it regenerates when left in peace.”

     

     

  • The United Nations Environment Programme under its global theme – ‘Super Year For Nature & Biodiversity’ released a campaign with MoEFCC (Ministry of Environment, Forest and Climate Change) conceptualised by Ogilvy

    UNEP, MoEFCC release campaign by Ogilvy

    By A Correspondent

     

    First, UNEP = United Nations Environment Programme and MoEFCC is Ministry of Environment, Forest and Climate Change. Thankfully Ogilvy is not known has OI, though once upon a time we would call it O&M and since it’s now called The Ogilvy Group, we could call it as TOG. But we don’t, so let’s move on. The threesome came up with a campaign titled ‘Super Year For Nature & Biodiversity’ on World Environment Day.

     

    The inaugural session saw the presence of some government biggies and UNEP Goodwill Ambassador Dia Mirza.

     

    Said Sukesh Nayak, Chief Creative Officer India, Ogilvy:  “To address UNEP’s global theme – Super Year for Nature & Biodiversity, we felt the need to highlight India’s endangered species. The rare sightings of these species and the wish to see more of them in their respective habitats inspired us to create the campaign.”

     

     

  • The agency has bagged nine clients in the recent past. And it’s won several awards, including the mother-of-all, the Grand Effie at the recent Effie’s Awards

    82.5 celebrates anniv, with many wins and awards

    By A Correspondent

     

    It was a celebration with a difference. The media was invited to a potluck, with senior staff from the now-not-so-new 82.5 Communications. So Chairman and Chief Creative Officer Sumanto Chattopadhyay brought in some Kosha Mangsho (Bangla Mutton Curry) made by his all-new Bong cook. Co-chairman and CEO Kapil Arora brought in some Chholay Masala and pickle and green chutney. Some amazingly tasty kheer with understated sugar by Mayur Verma. Samrat Bedi brought in the cake. As did WPP’s CFO in India Inigo Franco. And so on.

     

    The objective was to celebrate the first anniversary of the Ogilvy group’s 82.5 Communications. Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, The Ogilvy Group was in the house, and sitting along with Arora and Chattopadhyay to speak to the media.

     

    So well among other things, the agency has bagged nine clients in the recent past. And it’s won several awards, including the mother-of-all, the Grand Effie at the recent Effie’s Awards.

     

    It may be recalled that last year, Soho Square, the second agency from the Ogilvy India stable, was relaunched as 82.5. The new agency also subsumed all of Bates’s business.

     

    We asked both Pandey and Arora about why the Bisleri entry that bagged the Grand Effie wasn’t entered as an Ogilvy group entry. Had they done that – as some other agencies also club the work of their group, Ogilvy would’ve been a solo #1 and not having had to share honours with McCann. To be fair, in Effie’s 2014 too, Ogilvy was #1 and Soho Square with #5 and had bagged the Grand Effie for the Bharatiya Janata Party (BJP) election campaign. So the policy to give the smaller sibling agency a distinct identity is not new.

     

    Here’s what Arora said to the media:

    While Sumanto spoke to you about our work, our creative talent, our accolades, I would also like to shine a light on where we are on the individual things we set out to achieve in the last year:

     

    1. Build a profile of interesting India first businesses that resonates with our positioning.  90% of our client mix comprises India-first clients.  We also have global brands come to us, like Milo, which wanted a Tamil Nadu-out insight reflected in their work.  So they too see value in our India first expertise and approach.

     

    2. Open platform model – as a small outfit, it made absolute sense to keep brand custodianship, strategy and content expertise in house, while working with partners to offer allied services in media, social, PR, retail and activation.  In implementing that model, we had a few learnings and have since pivoted to build that circle of partners within WPP alone.  This helps us retain better quality control and ownership for our clients and a move like the WPP campus really aids is in that regard.

     

    3. Language first – we’ve already built in house language thinking expertise beyond Hindi and English, starting with Bengali, Marathi and Tamil.  This repertoire will continue to increase through a mix of in house talent and a circle of friends from the local film and theatre circuits

     

    4. Business – I’ve been here six months and I can tell you the energy has been electric.  Our mandates with our largest clients ITC, Himalaya, ACC, Bisleri have significantly strengthened.  We’ve won 9 of our last 11 pitches.  And bagged mandates from Nestle Milo, a few dairy projects with them as well, IDBI bank, Haldirams North, Hero Lectro, a few brands from the RSPL group, Campus Shoes, Pearson education and Jeeru – a jeera-based carbonated beverage right here in Mumbai.

     

    5. Elbows in approach to brands – with the coming in of Rishabha Nayyar, our National Planning Lead, he’s championed a whole new elbows in approach of getting to know consumers under the skin.  Every client-facing employee is encouraged to meet consumers one on one, before reaching the solutioning stage.  Little wonder that clients are looking at us for more upstream conversations, including a few strategy-only mandates, like FirstCry.

     

  • Hindustan Unilever and Star India were joint Client of the Year, while McCann Worldgroup & Ogilvy were joint Agency of the Year

    Joint Agency & Client of the Year at Effie 2020

     

    By A Correspondent

     

    The Big Boys of adland were in attendance till the very end. Leaving many in the audience wondering what the outcome was going to be. Piyush Pandey and Prasoon Joshi and almost their entire top decks of Ogilvy and McCann were in attendance.

    And finally when emcee announced that it was a joint winner, there was an uproar. And relief in some quarters. Both Ogilvy and McCann were doing fairly well in awards announced and it was difficult to determine right till the end on who the winner would be.

    The Effie Awards of the Advertising Club India was held with much fanfare on Friday in Mumbai. Hindustan Unilever Limited and Star India Pvt Ltd were adjudged joint winners as Effie Client of the Year, while McCann Worldgroup India and Ogilvy Group were named Effie India Agency of the Year.  The coveted Grand Effie was won by the EightyTwo Point Five Communications for the Bisleri Packaged Drinking Water – “Samajhdar Jante hai”.

    Speaking about winning at the coveted Effie, Partho Dasgupta, President of The Advertising Club said: “I would first like to congratulate all the winners of the awards. Winning an Effie has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. Effie India Awards 2020 continues to be the highest honor in innovation and effectiveness and with this award we continue to be committed towards recognising and rewarding thought leadership showcased by brands and advertisers.”

    Elaborating on the awards Mitrajit Bhattacharya, Chairperson, Effie Awards 2020 said: “Like every year, this year to we saw some of the best and game changing work being entered for the awards.  The superior quality of work has led to the marquee award categories like i.e. Client of the Year and the Agency of the Year for the first time in the history of the Effie being won by not one by two winners each. We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted.”

     

    EFFIE INDIA 2020 CLIENT OF THE YEAR

    EFFIE 2020 RESULTS FINAL

    EFFIE INDIA 2020 AGNECY OF THE YEAR

  • Shouvik will report to Kunal Jeswani, CEO, Ogilvy India

    Ogilvy Delhi gets Shouvik Roy as President & Head of Office

    By A Correspondent

     

    Ogilvy has announced the appointment of Shouvik Roy as President & Head of Office, Ogilvy Delhi. Roy will join Ogilvy Delhi on December 5 and will report to Kunal Jeswani, CEO, Ogilvy India.

     

    Said Jeswani: “Shouvik Roy brings a width of rich capability to Ogilvy. He will lead Ogilvy Delhi and help us shape its future. His strong, varied experience will help us stay ahead in a volatile, changing communication environment. And his warmth, compassion and love for great ideas will ensure our culture and our creative reputation continue to thrive.”

     

    Shouvik Roy

    Added Roy: “I am delighted to join an organization that has been a lifelong inspiration for me. The advertising industry is seeing rapid change and I hope that I will be able to play a meaningful role in shaping it and make it work for Ogilvy. I am looking forward to working closely with a very bright young team here in Delhi NCR and to my interactions with the industry stalwarts at Ogilvy.”

     

    Piyush Pandey

    Said Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, The Ogilvy Group: “Talent is the lifeblood of our company. Shouvik is a refreshing new talent who will bring new skills to Ogilvy India. We are excited to have him on board and partner him on his new journey at Ogilvy. Delhi is one of our finest offices with a great young team and a fantastic client portfolio. I’m sure Shouvik will do a great job of leading the work, our clients and our people.”

     

     

  • The campaign reassures that genuine support can always lead to breakthroughs

    Amazon India launches its latest campaign ‘Apno Ka Saath’

    By A Correspondent

     

    Amazon India unveiled its latest campaign ‘Apno ka Saath.’ Conceptualised by Ogilvy, the ‘Apno ka Saath’ campaign highlights products across categories, convenience of shopping and reliable delivery in a subtle, non-intrusive style.

     

    Said Ravi Desai, Director Mass and Brand Marketing, Amazon India: “We all have some inhibitions while trying something new but we change our perspective when someone we trust shares new information. Keeping this insight in mind, the ‘Apno ka Saath’ campaign shows the journey of two brothers who trust each other and Amazon.in to get everything they need in one place.”

     

    Added N Ramamoorthi, President-Ogilvy Group Companies – South: “Amazon.in is a trusted shopping destination for millions of customers across the country. The several benefits of shopping on Amazon.in are often introduced to someone by his or her circle of trust. We used this emotional insight of “Apno ka saath ho to sab kuch hai aasaan” as a true reflection of the role that Amazon.in and it’s ‘apni dukaan’ position plays in the lives of customers.”

     

     

  • The partnership aims to further the cause of Millet consumption in Indian consumers through Soulfull’s product offerings

    Soulfull appoints Brand David as its ad agency

    By A Correspondent

     

    This is the first after a long, looooong time that we have got some news on Brand David. Health food company, Soulfull has appointed Ogilvy group’s Brand David India as its official advertising and branding partner. The account was won, following a closely contested multi-agency pitch.

     

    To be handled out of Brand David, Bengaluru, the account scope entails building brand campaigns and strategy for the entire portfolio of Soulfull – Ragi Bites, Muesli and Smoothix.

     

    Speaking on the appointment of Brand David, Prashant Parameswaran, CEO & MD, Soulfull said: “Appointing an advertising and branding agency is a strategic move for us as we aim to position Soulfull and its products as a differentiator in the healthy snaking category with power of millets. We strive to create awareness about millets, which is not just a superfood but is a smart food. As Soulfull expands its footprint across India, this partnership will help provide the right positioning of the products in consumer’s mind. We look forward to working with Brand David in our journey of building Soulfull in this competitive space”.