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Tag: Ogilvy Bangalore

  • To be called #TheOtherObituary

    Ogilvy & Hindu message on wildlife conservation

    By Our Staff

     

    On World Wildlife Conservation Day, The Hindu and its agency partner, Ogilvy Bangalore have renewed their resolve to save the environment. The Hindu featured ‘The Other Obituary’ grieves the loss of flora and fauna that were killed due to human intervention.  ‘The Other Obituary was released in the newspaper on December 4, 2022 and will be featured every week in ‘The Other Obituaries’ section online.

     

    Said Sharat Kuttikat, Group Creative Director, Ogilvy India (South): “Losing a loved one is an agonising experience; the loss of any member of our extended families from the wild should feel no different. In this context, ‘The Other Obituary’ is a provocative piece and the need of the hour. By reporting deaths of animals, birds and our precious natural resources, we hope the section brings into focus human cruelty and negligence that needs to stop.”

     

  • The campaign includes TVCs and short content for customers across India

    Amazon starts ‘Inn Dibbon Mein Kya hai?’ campaign

    By A Correspondent

     

    Last Friday, Amazon India unveiled its campaign “Inn Dibbon mein kya hai”. Conceptualised by Team Ogilvy Bangalore, the ‘Inn Dibbon mein kya hai’ and directed by Afshan from Good Morning Films, the campaign includes TVCs and short content for customers across India.

     

    Said Ravi Desai, Director Mass and Brand Marketing, Amazon India: “Last few months have transformed the way we all live and each one of us is embracing change & making many new beginnings…some big…some small. We see this intervention as more than just a campaign from Amazon, but as an ode, a salute to this spirit of optimism and human tenacity – finding moments of joy & togetherness during these times. It also very humbly reminds us of the privilege & the responsibility Amazon has, to serve our customers, and be an ally in their new beginnings. The quintessential Amazon Box ceases to be just a carrier of something you ordered, transcending to a larger purpose of delivering happiness safely, with the trust that millions of customers have placed in Amazon.in.”

     

    Added N Ramamoorthi, President, Ogilvy South: “What unites all of us during this tough time is hope – for newer beginnings and for better times ahead. Little things symbolize new beginnings, be it the new laptop for a daughter or a mobile phone for a parent. That’s where Amazon and it’s wide selection across categories comes in – as a brand that enables our search for new beginnings by delivering these symbols of hope when we need it the most.”

     

     

  • #MakeEveryMomentCount brings that alive with a message of hope and positivity

    Titan’s new campaign reinstills hope and positivity

    By A Correspondent

     

    Titan has launched a new digital campaign – ‘Make Every Moment Count’ to spread hope and positivity in these times of uncertainty.

     

    Launching a special campaign, Sirish Chandrashekar, Head of Marketing, Titan Watches, said: “Time is relative. Living every moment with meaning and making the most of what one has, are the thoughts flowing through everyone’s mind today. Tomorrow when we are all past this phase the one thing we should take with us are memories. #MakeEveryMomentCount brings that alive with a message of hope and positivity.”

     

    Sharing his thoughts on the campaign, Mahesh Gharat, CCO, Ogilvy Bangalore added: “This is the time to collaborate, make memories, to help, to share. Our teams across client, agency and production house did just that. A brand like Titan leads the way in showing the bright side of things.”

     

     

  • Conceptualised by Ogilvy, the TVC is a quirky take on the problems caused by leaking pipes

    HIL promotes Birla Aerocon in new brand campaign

    By A Correspondent

     

    Birla Aerocon, the green building solution brand from the house of HIL Ltd, has announced the launch of its new campaign ‘Naam Birla Dekhke Lena’. The TVC showcases the superior quality that Birla Aerocon offers in the category to its customers.

     

    Conceptualised by Ogilvy, the TVC is a take on the problems caused by leaking pipes. Said Dhirup Roy Choudhary MD & CEO HIL Ltd: “Birla Aerocon Pipes and Fittings, from the house of HIL, is a world-class product that is made with TrueFit Technology which ensures leak-proof pipes and fittings. Our latest campaign for Birla Aerocon pipes and fittings showcases the trust Birla as a brand entails, which is world renowned and is associated with top quality products. Our products cement the same trust amongst all our channel partners through our superior quality of pipes and fittings. Through the campaign, you can see how together with our products we are building the trust and happiness amongst customers and plumbers alike.”

     

    Added Nilay Moonje, Group Creative Director, Ogilvy Bangalore: “When it comes to repairs or fitting pipes we rely on the word of the experts in the field, the plumbers. We thought, what if, we made the plumber our hero who is a victim at the hands of an ordinary pipe and so, in turn, communicate the reliability and assurance of Birla Aerocon Pipes. We stumbled upon this hilarious idea of a plumber who literally puts his name and reputation on the line and the consequences he faces as a result of his reliance on an ordinary pipe. The message of the story is meant to hit, in this case, both ends of the pipe – the plumbers and the home owners too.”

     

     

  • Chumbak has evolved into a lifestyle brand with offline presence in 12 Indian cities

    Ogilvy Blr wins mandate for Chumbak

    By A Correspondent

     

    Ogilvy Bangalore has been awarded the mandate for Chumbak after winning a multi-agency pitch.

     

    Said Vivek Prabhakar, CEO and Co-Founder of Chumbak: “With the strong growth we have seen across our retail and online channels and our fast growing portfolios across Fashion and Home, we realised the need to work with a strong creative partner to help harness the Chumbak story. In Ogilvy we found the perfect partner to realise our ambitions both as a brand and a business.”

     

    Added Madhukar Sabnavis, Vice Chairman and Director- Client Relations, Ogilvy and Mather: “Chumbak is an amazing brand that has built a substantial cult following over the last few years. We are happy to partner them in the next stage of their brand building journey. What’s exciting is how to maintain the balance between consumer needs and designer dreams and intuition as Chumbak expands its footprint in the country.”

     

     

  • The films bring to life stories of people settling into new cities

    Amazon gets back its Chonkpur Cheetahs for IPL 2018

    By A Correspondent

     

    The Chonkpur Cheetahs are back for Amazon, and this time with new rivals. The campaign “Ajnabi Shahar Mein Apni Dukaan” shows the everyday struggles of an unknown city through the cricket team, where Amazon.in helps resolve dilemmas getting in the way of things truly important.

     

    Conceptualized by Ogilvy Bangalore and directed by Hemant Bhandari of Chrome Pictures (Chonkpur Cheetahs) Jerald Packiasamy of Still Waters Films (Chellapuram Cheetahs), the films bring to life stories of people settling into new cities, and how Amazon India can help by providing access to required products in a humorous and light hearted way.

     

    Said Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India: “With more than 300 million interactions across touch points in 2017, Amazon had to bring back the Cheetahs in 2018, this time chasing a bigger dream in an ‘Ajnabi Shahar’. The insight behind this campaign is that almost all Indian families have someone who would’ve moved to a big Indian city in pursuit of better opportunities for themselves and the next generation. The campaign encapsulates how Amazon supports millions of Indians in their pursuit of dreams, as we cater to their everyday needs. Our customers use Amazon to effortlessly settle down in a completely new environment. The campaign explores a few relatable stories of the Chonkpur Cheetahs trusting apni dukaan to help them tackle some problems of settling into an unknown city. With over 17Cr products to choose from, the obstacles are taken care of by Amazon.in, and all they now need to do is concentrate on fulfilling their dream.”

     

    Added Azazul Haque, Executive Creative Director, Ogilvy Bangalore: “When we conceived the idea of Chonkpur Cheetahs last year we created an entire team with characters that would feel completely relatable to any individual who saw it. Their journey started as a team with a big dream – and this year that dream takes them to an unknown big city. This journey is inspired by the millions in India who shift to unknown cities to fulfil a lifelong dream regardless of the challenges they may have to face. Amazon.in here is everyone’s ‘Apni Dukaan’ that helps tackle these challenges, so that the dream can flourish.”

     

     

  • Each watch has been created keeping in mind the sensibilities of the young Indian woman

    Ogilvy creates new film for Titan featuring Masaba Gupta

    By A Correspondent

     

    Titan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga’s legacy of creating stunning time pieces and Masaba’s quirky approach to design. Each watch has been created keeping in mind the sensibilities of the young Indian woman.

     

    Conceptualised by Ogilvy Bangalore, the film is fun, playful and embraces the flamboyant use of traditional motifs. And for this very reason, it created an advertising campaign which reflects this essence of the collection. ‘#TickTalk’ is a conversation about tradition, design, quirks and time with Masaba Gupta.

     

    Said Mahesh Gharat, Chief Creative Officer, Ogilvy Bangalore: “It’s for the first time that Titan Raga has collaborated with fashion designer Masaba to launch a collection of this kind. It’s quirky, young and playful. We wanted the communication to reflect that same essence. And appeal to women in their 20s. The film showcases the watches in their true glory and the narrative complements the philosophy behind the collection. Right from the concept stage to the final output, this film is the perfect example of how the team at Ogilvy worked in tandem with Vijay and Dharam of Hungry Films, to create this world of imagination and wonder.”

     

    Added S Ravi Kant – Chief Executive Officer, Watches & Accessories Division, Titan Company Limited: “We have associated with Masaba Gupta, a leading designer known for her striking motifs and bold designs that resonate with the ‘Young Woman’ of today. This partnership has resulted in unique and differentiated designs; each timepiece has a unique story to tell. This Limited Edition Collection blends the Feminity and Romance of Raga with the Tribal and Pop Art signature look of Masaba. The Titan Raga-Masaba Collection is a testament to the Raga brand which has elegantly and fashionably evolved over the years to suit every woman and every occasion.”

     

     

  • The campaign looks at the reality of our lives today

    Amazon gets ready for this festive season with #KaroMilkeTayyari

    By A Correspondent

     

    Amazon has announced the launch of The Amazon Great Indian Festival.Conceptualised by Ogilvy, Bangalore, the campaign has been directed for the Southern Region by Jerald Packiaswamy of Still Water films and the campaign for the rest of India is by Anupam Misra of Crazy Few Films.

     

    Said Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India: “This festive season, we wanted to remind India that the lead up and preparation for any festival is just as exciting and memorable as the festival itself – an opportunity to strengthen bonds that matter. From choosing what to buy for your loved ones, renewing our homes with products that were earmarked for purchase during the next Dassera/ Diwali, and buying products specifically required for the festival itself, preparations play a critical role in making the festive taiyarri memorable. Through our campaign, we want to urge people to take time off and invest it in creating memories with their loved ones. Brand Amazon always attempts to tell a story that our customers feel connected with, in a manner that is simple and relatable based on real Indian insights. While Amazon India is a preferred destination for most people for their shopping, #KaroMilkeTayyari aims to remind people of the importance of the human connect, whilst we take care of your shopping needs.”

     

    Added Azazul Haque, Chief Creative Officer, Ogilvy Bangalore: “In India festivals are not just a one-day event. And especially in this festive period, the preparations for the festival are as important and exciting as the day of festival itself. And being together in these festive preparations is as important as being together for the festival.”

     

    Said Kiran Ramamurthy, Executive Vice President, Ogilvy Bangalore commented: “In a festival-rich milieu, it is a challenge to find an insight that is fresh. And when, during consumer immersions, we discovered this rich territory of the joy of the festival getting magnified by the planning and preparation leading up to it, we knew we were on to something. The icing on the cake for this campaign has been in responding to the client mandate of finding two distinct region-specific expressions of the campaign.”

     

  • The new Jal Mahtosav campaign brings alive the many splendours of the water festival through a child's imagination

    Madhya Pradesh shifts focus to water festival in latest ad campaign

    By A Correspondent

     

    After the ‘MP main dil hua bacche sa’ campaign released last year, Madhya Pradesh Tourism has embarked on yet another journey with Ogilvy for its latest film for Jal Mahotsav, India’s first-ever water festival.

     

    Commenting on the campaign, Azazul Haque & Mahesh Gharat, Chief Creative Officers, Ogilvy Bangalore said: “Every Madhya Pradesh Tourism campaign is like competing with our own past campaign. Once again the challenge was to create a piece of communication that also looks like a piece of art, like every other MP Tourism campaign. Since the brief was to create excitement around Jal Mahotsava, a magnificent event that happens on an island of Hanuwantiya where water related sports and activities take place, we thought using water colour paintings created by children would be the best way to capture that fun and excitement. But then static water colour paintings were not enough to showcase the exuberance and energy of Jal Mahotsava. So, we decided to make the characters in the paintings move. That was a herculean task. Rajesh and Vidya, the directors of the film, played a significant role in helping us overcome this herculean task. Many thousands of paintings were created and finally 700 plus paintings were used with ‘stop motion’ technique to create this magic. Even the words in the song are kept childish and only the sound of water drops and Ghatam (a clay tumbler) are used to create the music. We wanted to create childlike magic in this campaign. Hope we have achieved it.”

     

    Added Ajay Menon, Executive Vice President, Ogilvy India: “It is always a delight to work on a brief from MP Tourism. This time around the brief was to promote Jal Mahotsav, a one-of-its-kind water festival, being held at Hanuwantiya in Khandwa district. Therefore, in keeping with the work we’ve done with MP Tourism over the last decade, our response  to this brief also attempts to create the same magic through its visual and aural experience. We hope the campaign excites people enough to plan their next trip to MP.”

     

  • Presents a new TV campaign featuring range of specialized Titan lenses

    Titan Eyeplus highlights features of latest offering in new campaign

     

     

    Titan Eyeplus launched its latest marketing campaign featuring an array of specialised prescription lenses from the Titan portfolio – specifically designed to meet the lifestyle needs of varied consumer groups. Titan Eyeplus uses cutting-edge technology to manufacture lenses at its own manufacturing facilities in Chikkaballapur, on the outskirts of Bangalore since 2008 and the recently launched facility in Madhyamgram, West Bengal.

     

    Conceptualized by Ogilvy, India and produced by Thinkpot, the first-of-its-kind lens TVC by Titan Eyeplus takes us to different locales from foggy mountain ranges to choppy seas.  Commenting on the latest commercial for Titan Eyeplus, Vandana Bhalla, Marketing Head, Eyewear Division, Titan Company Ltd said: “We are extremely excited to launch this new campaign which promotes our line of high-tech specialised lenses. This is the first time that we are launching a campaign dedicated to Titan lenses. As a brand, we are cognisant of the changing lifestyles of consumers today and the various needs that arise for different consumers who lead multifaceted and experiential lives. We are constantly working to innovate and come up with new offerings that meet these changing needs. This campaign is also in line with our brand philosophy- Live the Untitled3New, and has an exciting visual language that’s sure to appeal to our audience.”

     

    “The task for Ogilvy was to create awareness for Titan lenses, thereby building its credentials as ‘the end-to-end solution for eyewear’. While our earlier films have upped the style quotient for the brand and positioned it as the go-to brand for diverse lifestyle needs, this film focuses on pitching different kinds of lenses that are adapted to the needs to different consumers. The film features young, confident people who do not lose sight of their goals and are ever ready to take on exciting challenges. The brand with its range of specialized lenses enables them to reach their goalposts. The new TVC embodies all the values the brand represents – boldness, spontaneity and audacity of youth and reinforces the brand’s proposition ‘Live the New’,” said Tithi Ghosh, Senior Vice President and Head of Advertising, Ogilvy Bangalore.

     

  • Amazon Fashion's new campaign created by Ogilvy Bangalore

    Amazon talks to the youth with ‘Citizens of Fashion’ pitch

    By A Correspondent

     

    There was a time when you could tell by a person’s clothes if he was from the city or a small town. Now you can’t. Today, youth across metros, cities and small towns have access to top national and international fashion brands that reflect their global aspirations and style. Based on this insight, Amazon Fashion’s new campaign shows how fashion has become a unifier and a language that bonds Indian youth into a cult called ‘Citizens of Fashion’. A 3600 degree campaign encompassing TVC, Digital, Print and OOH, Citizens of Fashion portrays the new Indian youth who remain rooted within, but are breaking traditional stereotypes with their sense of style.

     

    Shot in Varanasi, the two commercials show how Indians in every nook and corner are becoming increasingly fashion aware. Created by Ogilvy & Mather Bangalore and directed by Arun Gopalan of Storytellers Productions, the films are set to foot-tapping music and have slick cinematography.

     

    Azazul Haque, Executive Creative Director, Ogilvy Bangalore said: “Fashion belongs to everyone. It belongs to those who live in Paris. It belongs to those who live in Banaras. All you need is the desire to look stylish and fashionable. Amazon Fashion wanted to celebrate these citizens of fashion who live everywhere. In small towns. In big cities. Amazon Fashion wanted to become the destination for anyone who is seeking the latest style and famous fashion brands, online.”

     

    The idea was to make brand Amazon Fashion edgy yet relatable. Extremely fashionable yet mass. So came the idea of Parispur and Rioganj. People who are extremely fashionable yet earthy. The contrast of people in an extremely relatable backdrop behaving like the mass of India but dressed in high fashion clothes. People who turn Kamalapur to Parispur and Raiganj to Rioganj. People who are the citizens of fashion.

     

    Arun Sirdeshmukh, Head of Amazon Fashion said: “Amazon Fashion is one of the fastest growing stores on Amazon.in with a wide selection of over 2 million fashion products available across categories. Our fashion store has now become a one-stop destination that offers engaging fashion editorials, curated selection and a wide range of top national and international fashion brands. The new campaign reinforces our transformation vision in India as we bring the latest and exclusive in fashion to the doorstep of our fashion savvy customers across the country, including tier2/3 cities.”

     

    Apart from the two TVCs, the campaign also includes a 95second digital film – a fashion manifesto that talks about a set of beliefs and attitudes, Citizens of Fashion live by. There’s also a first of its kind activation idea being executed. Watch out, Citizens of Fashion are going to surprise you again.

     

     

     

  • Octane embraces rush and excitement of speed in its latest ad film conceptualised by Ogilvy Bangalore

    Titan’s Octane targets men that live life in the fast lane

     

     

    Titan Octane aired their latest ad film, speaking to the generation of men who chase challenges and live in the fast lane. The new campaign positions Octane as a watch that embodies the sporty and energetic side of the modern Indian male, and brings alive the core thought of ‘Speed’ in a thrilling and unexpected manner.

     

    The campaign film features a man racing down the street in his sports car, when he catches the attention of an intelligent being. A thrilling chase ensues through cityscapes and scenic countryside, with the man managing to stay just out of the being’s reach. Finally, the being catches up with the man as he is speeding down a street, and in a thrilling finish it transforms into a sporty Octane watch.

     

    Sharing his thoughts on the campaign, Sirish Chandrashekar, Head- Marketing, Titan Watches: The task is to position Octane as a sub-brand with a personality that is distinct from Titan. It draws its personality from product attributes – bold, chunky, heavy and metallic. The ad brings alive this aggressive and physical persona of Octane in a clutter-breaking manner.

     

    Azazul Haque, Executive Creative Director, Ogilvy Bangalore: The idea is to position Octane as a brand of watches from Titan with edgy new age features. The brief was to make the product, the hero. So we thought of the story of an exciting chase between the watch and the wearer. Brand Octane will be edgy, new age, younger and product centric. It’s an interesting shift from the tonality of Brand Titan. The attempt is to make Octane a brand of watches for those who want tech-heavy, feature-loaded watches.

     

    Embracing the sense of liberation and adrenaline rush that comes with this active lifestyle, Octane includes features like chronographs that measure time up to 1/10th of a second and tachymeter that can measure speed based on distance covered. The new ad film for Octane went live on air on June 13, 2016.