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Tag: ODigMa

  • On a day which started with the news of 22feet being gobbled up by the Omnicom group, the Bengaluru-based digital marketing agency got acquired by an Indian ecom player

    Infibeam to acquire digital marketing firm ODigMa

    By A Correspondent

     

    Ahmedabad-based ecommerce company Infibeam has acquired a 100 percent stake in ODigMa, a leading digital marketing company headquartered in Bengaluru. The buy will help the seven-year-old ecom firm strengthen its offerings.

     

    ODigMa is a specialist in customer engagement via social networks and Twitter and Whatsapp. Infibeam, on the other hand, runs a B2C platform Infibeam.com and a B2B platform at BuildaBazaar.com.

     

    With more than 400 brands as clients, ODigMa will help Infibeam’s merchant on its B2B service. Said Sachin Oswal, COO, Infibeam.com: “The OdigMa acquisition will expand our digital marketing capabilities in the key areas of social media and SEO, SEM etc. complementing our existing strengths.”

     

    Advit Sahdev, CEO of ODigMa, added: “We are excited to build tools and processes to deliver transformational marketing services for SMEs and enterprise clients by attracting the best talent in the industry.”

     

  • Smartphones, videos, analytics are identified as the way to go this year by online marketing firm ODigMa

    Your Mom is on FB… and other key Social Media trends for 2013

     

    By A Correspondent

     

    Leading online marketing firm ODigMa has outlined six trends that are expected to define the social media landscape in India in 2013. These trends have been captured basis the company’s analysis of the social media industry, customer usage and customer demands. Says Advit Sahdev, ODigMa’s CEO and Founder, “To lead in a competitive business environment, companies and marketers need to integrate their marketing and social media strategies. Functions within businesses need to venture out of traditional marketing and social media boundaries to realise their true potential. The year 2013 will see the emergence of various new tools and platforms which can be used to augment business objectives.”

     

    Trend 1: Moving beyond Likes and linking them to assess competitiveness

     

    Most companies on social media platforms restrict their engagements to Likes, Sharing and increasing their Fan base, but companies are maturing in their social media presence. There is an immediate need to translate these engagement tools into tangible and measurable benefits.

     

    What it means: 2013 will see marketers and advertisers demand an assessment of how Likes, shares and increase in fan base will affect campaigns, product innovations, pricing and market competiveness.

     

    Trend 2: Mobile is moving to the centre of social media campaigns

     

    Internet-enabled smartphones in India reached the 24 million mark in 2012, as per Federation of Indian Chambers of Commerce and Industry (FICCI) and KPMG International. The increase in smartphone usage has spurred online activities on the move. This, coupled with a slew of new smartphone launches lined up in 2013, will make the smartphone the epicentre of all social media activities.

     

    What it means: In 2013 advertisers and marketers will need to devise a mobile strategy to meet their marketing objectives – be it retention, conversion, or branding. Engagement platforms on the mobile phone that enhance reach, and help to explore new audiences and market will be an essential element of every marketing strategy.

     

    Trend 3: The rise of video content

     

    At a time where there are zillions of mediums which hanker for a customer’s attention words no longer have a lasting impression. 2012 saw the popularity of mediums that use pictures, including Instagram Pinterest, and even Infographic. 2013 will focus on Video content, moving pictures which will speak, express and eventually leave a more lasting impression on consumers.

     

    What it means: Innovation, creativity and out of the box thinking to communicate via moving pictures will rise. Marketing decision makers will need to equip themselves with video content management insights and knowledge.

     

    Trend 4: The magic of analytics

     

    In today’s competitive environment, companies irrespective of their size and industry necessarily need to employ analytics tools to improve efficiencies. 2013 will see more traditional segments employing these tools such as governments and regulatory bodies who are required to cater to a population of over a billion citizens and not just sunrise segments such retail or telecommunications.

     

    What it means: Analytics tools will become a standard that marketing decision makers will need understand and implement to understand how their social media campaigns impact strategic goals, be they retention, conversion, or branding. Analytics tools will help companies observe the pattern of online behaviour of customers across search engines and social media platforms. They will aid businesses in customising their marketing strategies in a manner so as to attract as well retain more customers. It will be imperative for companies to gather accurate and relevant data from all these sources and analyse it for customer insight thereby significantly improving their customer acquisition and retention strategies.

     

    Trend 5: Your mother is on Facebook

     

    There is a mindset that social media is a tool to reach out to a certain demographic. 2013 is going to bust this myth. Last year has seen a diverse age group join the social media bandwagon, from grandmothers to school kids. This audience is well poised to be targeted by marketers.

     

    What it means: Marketers will need to reckon with this phenomenon and move beyond the traditional mindset that suggests that social platforms reach out to the under-30 years of age population.

     

    Trend 6: A 360-degree integrated approach

     

    Offline and Online marketing cannot work in silos any more. Marketing strategies need to take a 360 approach where both these facets complement each other.

     

    What it means: Brands will have to create campaigns wherein online programs, such as a campaign running on Facebook, will have an offline component to maximize impact.

     

     

  • In India, it has offices in Bengaluru, Delhi, Mumbai and Ahmedabad

    ODigMa to expand to Australia and SE Asia

    By Tuhina Anand

     

    ODigMa, the online marketing agency, is looking at expanding its footprint beyond the Indian shores. The immediate plan is to have its presence in Australia and South East Asia and the agency has already made headway in its bid to have a presence in Australia. In India, it has offices in Bengaluru, Delhi, Mumbai and Ahmedabad.

     

    Talking about the edge that ODigMa has, Advit Sahdev, CEO and Founder, ODigMa said: “Our expertise lies in data analysis and that’s our differentiator. We do a complete analysis on the data available and advise our customers how this data can be used to optimal use. Precise targeting helps our clients in getting desired returns.”

     

    OdigMa uses Big Data analysis, which as per a report by McKinsey in 2011 about using Big Data in social media analytics companies, can increase innovation, competition, and productivity. The report suggests that Big Data allows organizations to create highly specific segmentations and tailor products and services precisely to meet those needs. Using Big Data for social media analytics will help companies to create new products and services, enhance existing ones, and invent entirely new business models.

     

    The agency has come out recently with a Facebook analytical tool which it claims is the one of its kind available. The tool which is already available to ODigMa clients helps in going beyond the interactivity that is currently available on this page.

     

    Started two years back, the online marketing firm services over 100 clients including brands like MTS, Marks & Spencer, MakeMyTrip, HiDesign and DoCoMo among others. It builds innovative social media tools using analytics and BigData.

     

    The agency, whose first client was Wildcraft, takes pride in the fact that it promises to do work that can be measured. Mr Sahdev said: “We have done work that has helped our clients grow and the best part is that all of this can be measured. We also do a lot of work in website optimization.” He points how he advised one client to follow the offline model of having happy hours for an e-commerce site to drive traffic during the day when usually it would see lesser visitors. Also for an automobile launch in Ahmedabad, ODigMa got the live streaming on FB and a FB campaign that got the company a good number (140 in total) of qualified lead in a week. The service helps in a more personalized solution and helping in better conversion especially works for e-commerce sites.

     

    On the reaction of clients on social media marketing, Mr Sahdev said: “My experience says that everyone is willing to try it for a short period, say for 4-5 months and gauge the response. It’s only if they have met with success in these months that they want to commit long-term.”

     

    In terms of trends in the social media marketing, Mr Sahdev pointed that the big thing is to have videos. He also stated that their company is focusing in a big way in the creation of video and also promotion of those videos. In fact, the videos, he feels, should not be more than 30-40 seconds long but should be different from a TVC as the requirement on social media is different but the message has to be put in an interesting manner with an eye that on social media. The key is sharing, hence the content should be such that encourages sharing instantly.