MxMIndia

Tag: Oberoi IBC

  • The brand already has a strong base in South India

    Rakul Preet Singh to endorse Elleys’ Switches

    By A Correspondent

     

    Elleys’ Switches has appointed Rakul Preet Singh as its brand ambassador with the aim of conquering North Indian states. The brand already has a strong base in South India.

     

    Commenting on the announcement, Vatsal Gada, Director of Elleys’ Switches said: “It’s an immense pleasure for us to have Rakul Preet. The beautiful Bollywood diva has injected exuberance to our creative campaign which is crafted by our partner Oberoi IBC.”

     

    Added Rajendra Surlekar, National Creative Director at Oberoi IBC: “We are glad to have this opportunity to take the brand a step ahead with our creative strategies. We have curated this campaign and shot three films with our in-house production team. The campaign stills are captured by Dabboo Ratnani. We will be running the campaign by the end of January 2020.”

     

     

  • The mandate comes after a multi-agency pitch involving  leading  agencies in Mumbai

    Oberoi IBC bags Elleys’ Switches

    By A Correspondent

     

    Elleys’ switches have appointed Oberoi IBC  to handle its creative duties. The mandate comes after a multi-agency pitch involving  leading  agencies in Mumbai.

     

    Commenting on the appointment of Oberoi IBC, Manoj Hansraj Gada, Director, Elleys’ Group, said: “We are pleased to associate with Oberoi IBC as our advertising partner. Their passion towards the brand and creative ideas were appropriate for our brand personality. We look forward to successfully driving our brand reputation.”

     

    Added Suryakumar Singh, Director, Oberoi IBC: “Elleys’ has launched some very innovative products and we will be working on the entire advertising campaign including Print, TV, Outdoor and Digital. The account will be handled by our Mumbai office.”