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Tag: O.P. Khanduja

  • VidyaBalan, the protagonist of the TVC plays the role of an intelligent wife, who makes her foodie husband cater to her wishes

    Vidya Balan explains why there is no match for Catch Spices

    By A Correspondent

     

    Catch Spices has rolled out a new TVC with its brand ambassador, Vidya Balan. Repositioned with the tagline, ‘Catch ka koi match nahin. 100%’, the communication is developed around the core product attribute of unmatched quality and innovation.

     

    Commenting on the campaign, O P Khanduja, Business Head, DS Spiceco Pvt. Ltd, said: “Catch Salts & Spices’ never-ending quest for quality, the low temperature grinding and no fillers policy guarantee that the flavours and aromas of the spices remain intact, giving them high potency needed to create delectable dishes.With the tagline ‘Catch ka koi match nahin. 100%’, we further reinforce the unmatched value and attributes of the brand to the consumers. The new TVC is a light-hearted take on how the wives use delicious home-cooked food to get their way.”

     

    Added Rahul Jauhari, Chief Creative Officer, Everest Brand Solutions: “We chose a humorous theme for the TVC with which the audience could identify easily. The film highlights the tagline which emphasizes on the brand ethos. Vidya Balan with her impeccable acting skills has helped spread the message effectively, while maintaining the brand image and essence.  We are sure the campaign would click well with our target audience.

     

     

  • The film shows people coming up with interesting excuses in order to avoid eating boring vegetables

    Everest Brand Solutions unveils new campaign for Catch

    By A Correspondent

     

    The DS Group has released a new campaign for their kitchen spices brand Catch. This is a continuation of the brand campaign themed ‘100 per cent Woman ka Match sirf Catch’ released in end 2013. The film has been conceptualized by Everest Brand Solutions.

     

    This communication extends the brand proposition of ‘100 per cent Indian woman ke masale – Catch masale’ to specific products/blends, more specifically, Catch Sabzi Masala.

     

    The film shows people coming up with interesting excuses in order to avoid eating boring vegetables. The reasons are spontaneous, funny and real. Vidya Balan advises the homemaker to use Catch Sabzi masala to cook the vegetables. As the brand endorser and friend of the Indian woman, she knows every trick in the book and turns the tables in the homemakers’ favor with Catch Sabzi Masala.

     

    O.P. Khanduja, Associate Business Head, DS Spiceco Pvt. Ltd said, “With the launch of our TVC for the new ‘Catch Sabzi Masala’ we have changed our ATL strategy from umbrella branding to product focused communication for the brand ‘Catch’. This new TVC is first in its series. The TVC relates and talks directly to the consumer and is conceptualized in a way so that a common man can relate to them. We are confident that the new Catch TVC is clutter breaking in category advertising, which is generally festivity driven or situation led, and will set new trend in this segment”.

     

    Naveen Saraswat, COO, Everest Brand Solutions, said: “This communication is a major step in furthering the strong connect of brand Catch with the contemporary Indian woman and reinforces the brand proposition – 100% Indian woman ka match, sirf Catch.”

     

    This film shall be supported by a complete 360-degree campaign including print ads, POS, outdoors, engagement plan. etc.

     

  • The DS group has launched a new communication campaign for its Catch range of table-top sprinklers. The communication has been developed and executed by Everest Brand Solutions.

    Everest unveils new commercial for Catch

    By a correspondent

     

    The DS group has launched a new communication campaign for its Catch range of table-top sprinklers. The communication has been developed and executed by Everest Brand Solutions.

     

    Vidya Balan, the brand ambassador for Catch will feature in this communication.

     

    O.P. Khanduja, Associate Business Head, Dharampal Satyapal Limited (Foods Division) said: “Catch Sprinklers have been a trend setting and innovative range of products since its launch more than two decades back. In keeping with its image the campaign is a clutter breaking one and brings out the element of individuality that Catch sprinklers stands for. This will surely convey the special characteristics of Catch Sprinklers to the consumers and will certainly help in strengthening the brand further.”

     

    The film starts off by showing Vidya surprised to see everyone in the town look exactly like her. Towards the end the film reveals that every individual is different and so are their preferences for taste and Catch Sprinklers lets them add a personal touch to their food.