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Tag: Nykaa Fashion

  • Worked on by The Script Room agency

    Nykaa Fashion rolls out latest campaign

    Nykaa Fashion has rolled out its latest campaign ‘Stay Stylish’ featuring actor Janhvi Kapoor and fashion editor, social media personality, and YouTuber Kusha Kapila. This campaign was worked on in collaboration with the creative agency, The Script Room.

    Commenting on the campaign, Nihir Parikh, CEO, NykaaFashion.com said: “At Nykaa Fashion, style isn’t just a choice – it’s our passion. We’re dedicated to keeping our consumers stylish, every step of the way. Our expert team understands the pulse of trends and styles that resonate with our consumers, ensuring that staying stylish is as effortless as it can be. With a curated collection from 650+ international brands and beloved homegrown favourites, we’ve got everything one needs to stay ahead in the fashion game.”

  • Ummat will report to Iraj Fraz, who heads creative for DDB Tribal

    Purva Ummat joins DDB Tribal as Group CD

    By Our Staff

     

    DDB Tribal has announced the appointment of Purva Ummat as Group Creative Director. Ummat will report to Iraj Fraz, who heads creative for DDB Tribal.

     

    Prior to this, Ummat was with Dentsu Creative where she played a significant role in launching Nykaa Fashion.

     

    Said Fraz: “DDB Tribal brings together digital-first thinking and classic insight-driven advertising, and Purva is made of the same ilk. The work she has created over the years stands as a testimony to the extraordinary energy she brings to every creative opportunity. As the most senior addition to our creative team, Purva is going to lead some of our key brands.”