MxMIndia

Tag: Nutralite

  • To commemorate World Milk Day

    Nutralite launches influencer campaign

    By Our Staff

     

    Nutralite launched an influencer campaign to commemorate World Milk Day, celebrated annually on June 1.

     

    Conceptualised and executed by Tonic Worldwide, the primary objective of this campaign was to promote the concept of incorporating the goodness of milk into Nutralite’s dairy range, which includes their Nutralite Doodhshakti Butter and Ghee products.

     

    Notes a communique: “By collaborating with popular social media influencers, such as Nisha Agarwal, Sabhya and Mommy, Monika Saha, and others, Nutralite successfully reached a wide audience on social media, inspiring them to include milk in their daily routines by incorporating the hashtag #KhaaneMeinDoodhKiShakti.”

     

  • The video has multiple ingredient options and different users could choose their own favourite ingredients and make a different version of their recipe

    Tonic Worldwide executes brand campaign for Nutralite

    By A Correspondent

     

    Nutralite has launched its latest campaign that breaks the clutter by introducing interactive videos by Chef Sanjeev Kapoor. It shows Kapoor inviting users to choose their ingredients and guide him on making the recipe. The video has multiple ingredient options and different users could choose their own favourite ingredients and make a different version of their recipe in this interactive recipe video. The same video can produce different recipes depending on the choices made

     

    Said Chetan Asher, CEO and Co-Founder, Tonic Worldwide: “The spreads category is extremely challenging with brands that have deeper pockets and are well established. The need of the hour in this campaign was to ensure not just awareness of the new range but also encourage usage by showcasing recipes which are actually chosen and made by them.”

     

    Added Sachin Dingankar, Head of Marketing at Zydus Wellness: “Many mothers love to cook, but doing that along with one of the best chefs in the country is surely a valuable experience.  Using YouTube as the prime medium, the very idea of moving forward with a recipe according to the user’s preferences is unique. Along with this, the campaign has also provided a real-time picture of Nutralite Mayo’s functionality, which further drives through the impact of this campaign.”

     

     

  • The TVC promotes the fact that health and taste can co- exist with its tagline 'Aap happy, aapki health happy'

    Nutralite set to bring #KhaneMeinTwist with new campaign by DDB Mudra West

    By A Correspondent

     

    Nutralite has been championing the cause of healthy table spreads since its launch in 2006. With the introduction of two new variants, the brand entrusted DDB Mudra West to craft a campaign to create awareness and excitement about the two new variants, amongst the potential consumer base basis the emotional benefits of Nutralite.

     

    Said Tarun Arora, COO & Director, Zydus Wellness: “With addition of two new exciting flavours in the Nutralite range, we wanted to establish that healthy can be tasty too. We want to make Nutralite the preferred choice of today’s ‘smart home-maker’ who is proactive, creative & experimental and works towards developing her skills to minimize the daily struggles of cooking a variety of dishes while keeping them healthy.”

     

    Added Rahul Mathew, Creative Head, DDB Mudra West: “We’re a nation of food lovers. So much so that, food can make or spoil our moods. Which is the dilemma the woman of the house faces, each time she decides to introduce some health into the family diet. Even more so, when it’s the first meal of the day. Our work captures this helplessness of her. With Nutralite being the happy common ground for both the foodie and the health conscious.”