MxMIndia

Tag: NS Satish

  • The digital film brings together memories of Diwali celebrations in offices

    Haier India unveils #LightUpAHeart digital film

    By A Correspondent

     

    Haier, the home appliances and consumer electronics maker, has launched a new digital film #LightUpAHeart, that celebrates the life of office people who work closely together but have drifted apart this Diwali due to remote office and work from home setups.

     

    Commenting on the film, NS Satish, Senior Vice President, Sales & Marketing at Haier Appliances India said: “Diwali is a festival of lights, cheerfulness and joy. This year with offices closed, office-goers are missing the excitement that this festival brings. The challenges created by the pandemic have changed the way we live and celebrate. Through this film, we wanted to inspire everyone to come together and celebrate the festival with the same fervor, despite the obstacles posed by the pandemic. At Haier, we have always focused towards inspiring lives of our customers and this film is our way of showing care and inspire everyone to rise above the odds and make this Diwali special.”

     

    Kaushik Roy, Co-founder and Creative Director, Zero Zero Creative Solutions adds, “Haier’s Diwali campaign celebrates the coming together of people who were very close but have become distant this year because of the pandemic. It does so by encouraging everyone to reach out to people they’ve lost touch with and brighten up their Diwali. During times when offices have become ghost structures shrouded in darkness, Haier takes the lead in encouraging all of us to re-visit our colleagues with whom our contact is now reduced to video calls and messages. Through this film, Haier depicts care and love as well as remind viewers about their second home – their office”.

     

     

  • The new campaign defies constricting barriers of Pay Gap, Gender Inequality and Sexism that are prevalent in present day society

    Haier attempts to shatter gender bias faced by women

    By A Correspondent

     

    Haier announced the launch of its new campaign that challenges the gender biases and issues associated with women in the real world. The Women’s Day campaign features India’s leading sportswoman Dipa Karmakar as a symbol of power to fight against the constricting barriers of pay gap, sexism, patriarchy, misogyny, body shaming etc. that holds back dynamic women to realize their dreams.

     

    Commenting on the new Women’s Day campaign, NS Satish, Senior Vice President, Sales & Marketing at Haier Appliances India said: “At Haier, we are constantly working towards touching upon subjects that hold a matter of relevance in our society. This Women’s Day, we wanted to highlight some of the major stereotypes that are deeply entrenched in society and act as a barrier for women in realizing their dreams. Our new campaign is a testament to our philosophy of ‘Inspired Living’ where we are trying to defy these norms through the courage and passion of India’s inspiring women athlete, Dipa Karmakar.”

     

    The video series has been conceptualized and created in collaboration with Famous Innovations. Added Raj Kamble, Founder and CCO, Famous Innovations: “We are proud to work on a project that is defying the gender biases in today’s world. Through this video series, we have not only tried to highlight the prevalent barriers that women face in the present day society but also showcased a powerful way to defy these with strong grit and passion.”