MxMIndia

Tag: NPCI

  • The campaign has bee created by Ogilvy Mumbai

    NPCI launches third Edition of UPI campaign

    By Our Staff

     

    The National Payments Corporation of India (NPCI) has launched the third edition of its UPI Safety Awareness campaign. Titled ‘UPI Chalega’, it has been initiatied in collaboration with key players in the payments ecosystem.

     

    Said Praveena Rai, Chief Operating Officer, NPCI: “We at NPCI are thrilled to unveil the third edition of our popular ‘UPI Chalega’ campaign. This dedicated initiative, developed in collaboration with key stakeholders in the payments ecosystem, aims to educate users about the seamless adoption of digital payments using UPI. Through this campaign, we strive to instill confidence in users, empowering them to make secure and hassle-free transactions with UPI and experience the true potential of this transformative payment platform.”

     

    Added Sukesh Nayak – Chief Creative Officer – Ogilvy India: “This time when we decided to take the already popular ‘UPI Chalega’ campaign forward we zeroed in on a simple approach. We put Mrs. Rao, the mouthpiece that we have created, bang in the middle of a family wedding. She introduces the versatility of UPI through three situations in the wedding and shows how UPI can be deployed for different kinds of payments. From transferring the money for shagun to giving shagun to musicians during the baarat or activating UPI for non-stop automatic payments. Mrs. Rao interjects and saves the day in her characteristic style with a dash of humor and a refrain that builds the fact that UPI Chalega, in any situation.”

     

     

  • The agency will handle all strategic, mainline advertising and digital creative services for the brand

    NPCI hands over creative mandate to J. Walter Thompson

    By A Correspondent

     

    National Payments Corporation of India (NPCI) has awarded its creative mandate to J. Walter Thompson India following a multi-agency pitch. The account will be handled by the agency’s Mumbai office.

     

    The agency will handle all strategic, mainline advertising and digital creative services for the brand.

     

    “National Payments Corporation of India (NPCI) is pleased to be associated with J. Walter Thompson India. NPCI aims to reach out to every Indian with its products & services, we are sure J. Walter Thompson will aid in achieving this massive yet exciting and daunting task,” said A.P Hota, MD & CEO, National Payments Corporation of India while making the announcement.

     

    The mandate is to be the organisation’s strategy and creative partner for their flagship brand RuPay and other products. The agency will be responsible for the entire creative mandate in the ATL and BTL space.

     

    “We are privileged to partner NPCI in its mission to deliver efficient and speedy financial services. NPCI will play a crucial role in writing the new India story and we are delighted to be a part of this journey,” said Rajesh Gangwani, Managing Partner J. Walter Thompson, Mumbai.