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Tag: Norm Johnston

  • Gowthaman Ragothaman moves to the role of Global Chief Strategy Officer for FAST from his current Mindshare APAC Chief Operating Officer

    G-Man goes Fast Forward in a global strategy role

    By A Correspondent

     

    Gowthaman Ragothaman

    In all the hullabaloo of the news channels taking on BARC, we didn’t flash this news early enough (note: we’ve resisted playing with the word Fast so far), but it does gladden our hearts to note that our man G-Man is going places. The Mindshare APAC Chief Operating Officer now assumes the role of Global Chief Strategy Officer for FAST. G-Man for those who don’t know is short for Gowthaman Ragothaman, the affable former chief of Mindshare India (until end-2011).

     

    Mindshare, the global media agency that is part of WPP, is placing its FAST (short for Future Adaptive Specialist Team) integrated performance unitat the heart of its business as part of an ongoing transformation programme evolving the agency into an Adaptive Marketing organisation…to help clients do the same.

     

    Norm Johnston

    Norm Johnston, formerly Mindshare Global Chief Strategy and Digital Officer, assumes the dual role of Global Chief Digital Officer Mindshare and Global CEO of FAST as part of the move.

     

    Other appointments to the FAST leadership team include: Gowthaman Ragothaman of course,Barry Lee, currently head of the London-based Mindshare Worldwide FAST Hub, who adds the additional role of Chief Product Officer for FAST; Tom Johnson, currently Performance Marketing Director at Mindshare Worldwide, who takes the role of Chief Client Officer for FAST; Adam Ray, formerly Global Head of Programmatic at Mindshare Worldwide, who assumes the role of Chief Innovation Officer for FAST.

     

    The global FAST team will be supported by the regional FAST Hub leaders: Robin Wong (APAC), Matias Galimberti (LATAM) andBrian Decicco (NA).

     

    Said Nick Emery, Mindshare Global CEO: “Clients need us to marry our abilities in brand building and outcome based performance marketing. FAST has been a key part of our overall integrated offer to clients and with Norm’s leadership team we are looking forward to helping our clients achieve greater success. There is much more to come on our transformation journey.”

     

    Added Norm Johnston, Mindshare Worldwide Chief Digital Officer and CEO of FAST: “We believe that modern Adaptive Marketers need to be experts in both brand and performance marketing and that only by offering an integrated approach will we truly achieve success for our clients, making their messaging relevant, timely and targeted whether it is brand or demand in nature. That is why FAST sits at the heart of an integrated Mindshare offering, not as an external agency.”

     

  • Global unit to help clients capitalize on opportunities as digital transforms commerce

    Mindshare rolls out Shop+

    By A Correspondent

     

    Mindshare has rolled out Shop+, a unit dedicated to helping clients leverage real time data to apply adaptive marketing techniques to both in-store and online shopping.

     

    Shop+ covers all forms of commerce, from exploring beacons in physical stores to the latest adaptive pricing and promotion technologies being used by online retailers.

     

    Joe Migliozzi, MD, Mindshare North America, is global lead for Shop+ with support from Emma-Jane Steele and Charlotte Day-Lewin in the worldwide team based in London and Narayan Ivaturi in APAC. Combined the global Shop+ team is 12 people strong.

     

    Shop+ launches with the following partnerships, with more to be added in the coming months:

    • Checkout 51, a mobile coupon app for shoppers
    • InMarket, the world’s largest beacon proximity, location intelligence and mobile shopper marketing platform, reaching over 36MM beacon-enabled app users per month in every major U.S. retail location.
    • Footmarks, a leading enterprise awareness (beacons) platform provider

     

    Norm Johnston, Chief Digital and Strategy Officer, Mindshare Worldwide, said: “We are at the beginning of a third wave in digital marketing, with exponential growth in new data sources and technology, which is why we recently launched Life+ to help brands explore their role in the emerging Internet of Things. These same dramatic changes are happening in retail, and we intend to help our clients be at the forefront of digital and data innovation in both offline and online shopping.”

     

    Joe Migliozzi, Shop+ Leader at Mindshare said: “Digital technology continues to dramatically change retail, from online to mobile to in-store. Despite all these separate evolving channels, the consumer doesn’t see a distinction between online and offline shopping. It is one experience and brands must integrate all brand and shopper media across all channels to communicate a strong and consistent message from awareness all the way to conversion.”

     

  • Wearable fundraising, smart bras, e-Govt & ambient Bluetooth consumer messaging are set to trend in 2014, notes a Mindshare's Original Thinkers Series report

    6 tech-driven trends to look out for in 2014

     

    Wearable fundraising, smart bras, e-Government and ambient Bluetooth consumer messaging are all set to trend in 2014. Digital technology will continue to provide new connections, revenue streams and communications channels for brands, consumers, charities and businesses.

     

    Said Norm Johnston, Chief Digital Officer, Mindshare Worldwide: “Expect 2014 to be the year when the internet of things gets pretty weird. At Mindshare, we believe that everything begins and ends with media, and that is underlined by the hugely ambitious projects global organisations are working on to launch in the next 12 months. Companies have to get more and more creative in order to capture the attention of consumers. That means that they will try to find new touch points, new technology and new strategies to capture the imagination of increasingly discerning audiences.”

     

    1 / THE RISE OF THE SHARING EPHEMERAL

    This year we will see an increase in the popularity of apps like Snapchat and Wickr that enable users to establish multimedia conversations that erase themselves after a given period of time. The flirtatious and secretive nature of these apps is driving adoption and where a few heave led, expect plenty more to follow.

     

    2 / ADAPTIVE GOVERNMENT
    David Cameron tweets. Obama had a social media cave. Even the German police are developing technology (an App that detects Neo-Nazi lyrics in music). Governments and political parties are beginning to switch on to the fact that they need to embrace technology to remain relevant and in 2014 we’re going to see more tech led NPD from governments worldwide.

     

    3 / THE INTERNET OF WEIRD THINGS
    Wearable technology, particularly health-related devices have finally become affordable, accurate and accessible, but that is just the tip of the iceberg when it comes to the internet of things. Samsung has patented ‘smart wig’, Microsoft has developed a ‘smart bra’. Expect 2014 to be the year when the internet of things gets pretty weird.

     

    4 / SOUND TAKES CENTRE STAGE
    Companies such as Sonic Notify and Apple are leveraging ambient sound using BLE (Bluetooth Low Energy) to deliver a message to consumers when they are at the key purchase decision making time. Mindshare and Shazam have launched AUDIO+ – a partnership to allow brands to leverage their investment in sound. Brands are switching back to the marketing power of sound – it’s just not radio.

     

    5 / FITNESS + CHARITY + TECHNOLOGY + FASHION = KERCHING
    We all liked to wear Livestrong bracelets as a show of our support (and coolness) to others, but what if it actually raised money at the same time? Apps such as Charity Miles – where consumers earn money for their favourite charity by using the app to track fitness (ad supported) – will become more popular. Consumers like something for nothing, so interacting with brands and getting a value in return will become important, and a great way for charities to raise cash.

     

    6 / GOOGLE, FACEBOOK, TWITTER – BEWARE
    2013 was the year of the social and search giants; Record revenues, IPOs and future predictions of huge growth. Watch out as 2014 will be the year of the guys who actually sell stuff. Amazon and Alibaba lead the field. E-commerce in China alone is worth $1.4 trillion and Alibaba, fuelled by Taobao and T-Mall, has become the world’s largest online retailer, selling more than $170bn in goods in 2012, more than eBay and Amazon combined. Don’t expect these guys to not be looking at leveraging their huge scale and reach into the world of digital advertising – and when they get it right, Google watch out.

     

    Republished with permission from Mindshare Worldwide. This was published as part of Mindshare’s Original Thinkers Series, circulated weekly