By A Correspondent
The launch of the Moto G4 Plus exclusively on Amazon.in on May 17-18 saw many firsts for the brands involved – this is the first Moto exclusive on Amazon.in; the ecommerce player has never given up its gateway or homepage for any launch until now in India; and the co-marketing of the launch on digital in partnership with OgilvyOne will be one of the most high-decibel campaigns ever.
For the launch, the Amazon.in home page was taken over for more than 18 hours between May 17 and 18. Designed and conceptualized by OgilvyOne, the site sported product and promotional banners, all related to the Moto G4 Plus.
There were several exciting bundle offers, launch day promotions and contests running on Amazon.in, including one that allows lucky buyers to win a Moto 360 watch every hour. To top it, an exciting partnership with the Rajinikanth starrer, ‘Kabali’ gives 10 lucky customers who buy the Moto G4 Plus, the chance to see the movie at the audio launch.
In addition, Amazon.in roped in influencers and celebrities Rocky & Mayur, Ashish Shakya, Avinash Gowariker, Elli Avram and Monica Dogra to talk about their experiences with the new phone in a series of videos which were played across the launch promotion time on May 18. The influencers’ unique perspectives on the phone were displayed on the site using dynamic video banners through the day.
Sharing his views on this association, Noor Patel, Director Category Management, Amazon.in said: “At Amazon.in, we are obsessed with offering the greatest selection and best shopping experience to our customers. Moto G has been one of the most successful products for Motorola over the years. We are very excited to partner with this iconic brand for their most sought-after release this year. I am sure our customers will love this specially crafted, one-of-a-kind shopping experience.â€