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Tag: Nodwin Gaming

  • As official ticketing partner for key IPs

    Nodwin Gaming partners with Insider.in

    Nodwin Gaming has entered into a multi-year strategic partnership with Insider.in, the ticketing and events platforms.

    Sharing his thoughts on the partnership, Akshat Rathee, Co-founder and MD, Nodwin Gaming said: “We are delighted to team up with Insider.in as our official ticketing partner across 3 of our iconic IPs. Our past collaborations have always been exceptional and this partnership is a natural progression in our shared vision for excellence. NODWIN Gaming is committed to becoming the premier destination for youth entertainment with our exclusive IPs, and this partnership is a significant step toward that goal. Insider.in’s expertise and commitment to delivering exceptional experiences aligns perfectly with our mission to enhance audience experiences for Comic Con India, NH7 Weekender and DreamHack India. Together, we look forward to creating iconic memories  and delightful experiences for everyone.”

    Speaking about this strategic collaboration, Varun Khare from Insider.in added: “We are thrilled to announce this multi-year ticketing partnership with Nodwin Gaming for their iconic IPs like NH7 Weekender, Dreamhack and the globally renowned Comic Con editions. Our longstanding partnership has been a testament to our shared commitment to excellence in live entertainment that focuses on providing unmatched entertainment to fans across the country. With tremendous fan support for all of these IPs, we are excited to elevate consumer experiences and set new benchmarks in the industry.”

  • Additionally, the tournament will be powered by Garnier Men

    Nodwin Gaming ropes in Android as title partner for BGMS Season 3

    Nodwin Gaming, the leading gaming and esports company, has officially announced Android as the Title Partner for Battlegrounds Mobile India Series (BGMS) Season 3. Additionally, the tournament will be powered by leading men’s skincare brand, Garnier Men, marking the first time that Android and Garnier Men have partnered with an Indian esports tournament.

    The high-voltage action of Android BGMS Season 3 is being broadcast on Star Sports for the third consecutive year as the nation’s best BGMI squads battle it out. The entire tournament will be played on high-performance Android devices.

    Said Akshat Rathee, Co-founder and Managing Director, Nodwin Gaming: “We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,”

  • To Elevate Indian esports

    Nodwin Gaming & JSW Sports announce partnership

    Nodwin Gaming, the gaming and esports media company, has announced a partnership with JSW Sports to monetise and market its gaming, esports and cultural intellectual properties (IPs).

    Commenting on this strategic partnership, Akshat Rathee, Co-founder and Managing Director of Nodwin Gaming said: “We at Nodwin Gaming are thrilled to announce our partnership with JSW Sports, a momentous milestone in the esports ecosystem. Nodwin Gaming’s technical knowhow and leadership in the esports and gaming domain, combined with JSW Sports’ commercial expertise, positions us to unlock unprecedented opportunities in the distribution and monetisation of esports content. Our shared goal is not only to empower the esports ecosystem but also to establish new benchmarks for the future. While there’s much work ahead, the excitement and possibilities are boundless!”

    Speaking on the partnership, Divyanshu Singh, COO, JSW Sports, added: “India has one of the largest esports viewing audiences in the world, estimated at roughly 150 million viewers. That number swells up to 290 million when you combine it with both, esports playing titles and fans. Talking more numbers, In 2024, the revenue in the esports market is forecasted to reach US$124.8m, and that number will only grow exponentially in the years to come. In JSW Sports and Nodwin, we see two market leaders with the kind of synergies to capitalize on these trends, and change the game when it comes to distributing and monetizing esports content.”

  • Marks a strategic expansion in the global entertainment landscape

    Nodwin Gaming acquires Comic Con India

    By Our Staff

     

    Nodwin Gaming has acquired Comic Con India, a company known for hosting multiple pop cultural festivals targeting youth in India.

     

    Said Jatin Varma, Founder, Comic Con India: “For more than a decade, we have worked tirelessly to build a unique space in India for promoting and celebrating popular culture. And with that goal in our mind, I am very excited to join hands with Nodwin Gaming in taking the next step and building upon this goal together.”

     

    Added Akshat Rathee, Co-founder and Managing Director of Nodwin Gaming: “We are thrilled to welcome the managing team of Comic Con India as partners and shareholders in Nodwin Gaming. Their trust in our vision reinforces our commitment to expanding our entertainment offerings. Integration of Comic Con India will amplify and diversify the offering of Nodwin to all opportunities that target the youth in India. With the continued intersection of Gaming/ Pop Culture/ esports into one interactive entertainment sector, Nodwin will add a strong and robust IP that is scalable both in India and Internationally. Our quest for drawing millions of fans across the world will get another level up with Comicon.”

     

  • It will televise the BGMI tournament in India

    Star Sports forays into esports, teams up with Nodwin

    By Our Staff

     

    Star Sports and Nodwin Gaming have inked a deal whereby the former will broadcast the BattleGrounds Mobile India (BGMI) Masters Series tournament from June 24 to July 17, 2022, in Hindi, Tamil and English. The tournament will be aired live on Star Sports 2 from the Nodwin Studios in New Delhi.

     

    Speaking about the association with Nodwin Gaming and the broadcast of BGMI Masters, Sanjog Gupta, Head – Sports, Disney Star said, “Esports in India is a fast-growing segment which has seen accelerated adoption over the last two years. It has immense headroom for growth in India when compared with its status in evolved markets around the world. It is also gaining prominence in the ecosystem as a competitive sport. Esports competitions have already developed a niche following on digital platforms. As the preferred destination for sports fandom, Star Sports is always looking for opportunities to engage fans, galvanise communities and recruit new audiences. Our partnership with Nodwin Gaming seeks to shape the future of eSports in India by introducing high quality competition and prominent players to millions of TV viewers around the country. It will hopefully fuel fandom for eSports amongst gamers and elevate aspiration amongst athletes.”

     

    The tournament will see India’s top 24 BGMI squads battling for glory. The teams, with fan bases reaching up to millions that have dominated the digital space, will take their game prowess, star performances and rivalries on linear distribution for the nation to enjoy.

     

    Added Akshat Rathee, MD & Co-Founder, NODWIN Gaming: “We have been working tirelessly through the pandemic to build the foundation for such a big collaboration. This is a very big step for us in the right direction as we now take esports to the masses. So far, esports has always been associated with live streaming on digital platforms. Through this collaboration with a mainstream sports channel, we hope to break that mould. Satellite television does have its advantages like its unrivalled reach across every nook and corner of the country, uninterrupted and timely broadcast that is not dependent on internet connectivity and speed as well as affordability for the masses living in far-out areas. We look forward to spreading the reach of esports, making a connection with the youth across India and bringing esports into the arena of other traditional sports.”

     

  • The acquisition will bring additional touchpoints to gaming, pop culture and esports

    Nodwin Gaming acquires stake in Planet Superheroes

    By Our Staff

     

    Nodwin Gaming, esports company and a material subsidiary of Nazara Technologies Limited, has acquired superheroes merchandising retailer – Planet Superheroes. This new addition will enable Nodwin Gaming to offer iconic global merchandise, notes a communique.

     

    Said Akshat Rathee, Founder and MD, Nodwin Gaming: “The Indian gaming and esports industry has witnessed a metamorphic rise in its fan base in recent years. The acquisition of Planet Superheroes will enable Nodwin Gaming to have another strategic touch point with fans that celebrates a common love for all things gaming, pop culture and esports. We believe in increasing the existing offering of global brands to include mega tournaments, Games and even the popular talent and players like Mortal, Samay Raina, Tanmay, Ankit Panth and others.”

     

    Added Jaineel Aga, Founder and CEO of PSH: “There is huge untapped monetization potential for gaming companies via merchandising and we share a common vision in realizing this potential with PSH joining NODWIN. I believe we will get two immediate wins, a larger consumer base for our existing IPs and a new supply of licenses and partnerships in the gaming industry. I have known Akshat since we met on a Comic Con panel discussion a few years ago and am very excited to join hands to leverage the talent and influencer access that Nodwin can provide us,”

     

  • Aims to deepen portfolio of content IPs in gaming and esports ecosystem

    Nodwin picks up 10% in Rusk Media

    By Our Staff

     

    Nodwin Gaming, the material subsidiary of Nazara Technologies Limited, has acquired a strategic 10% stake in the digital content IP media network Rusk Media. It aims to deepen and widen its portfolio of content IPs in the gaming and esports ecosystem by investing in Rusk Media.

     

    Said Akshat Rathee, Managing Director, Nodwin Gaming: “As a leader of esports in the South Asian region, we aim to eventually have a significant presence across the entire ecosystem in this sector. Through our investment in Rusk Media, we aim to take further steps in the massification of esports and gaming by creating entertainment-first gaming IPs for the GenZ.”

     

    Added Mayank Yadav, CEO, Rusk Media: “We’re excited to have NODWIN Gaming as a part of our journey to revolutionize entertainment for the Gen-Z & Millennial audience. We want to bring together the worlds of entertainment and esports and create digital-first IPs that are made for gaming fans.”

     

  • This acquisition taps into a growing synergy between the two companies

    Nodwin Gaming acquires OML’s gaming & live IP biz

    By Our Staff

     

    Nodwin Gaming, South Asia’s esports company, and an independent subsidiary of Nazara Technologies Limited, has acquired the gaming and adjacent IP business of OML Entertainment. This acquisition taps into a growing synergy between the two companies. While Nodiwn Gaming is known for its esports and gaming expertise. OML Entertainment is known for managing gaming and entertainment creators such as Tanmay Bhat, Samay Raina, Suhani Shah, etc.

     

    Akshat Rathee
    Akshat Rathee

    Akshat Rathee, Managing Director, Nodiwn Gaming said: “Nodiwn Gaming strongly believes that continuous growth in the IP portfolio is central to building a vibrant ecosystem of fans, talent, broadcasters and brands. This has been the essence of Nodiwn Gaming since the early days of creating The India premiership or Dew Arena.  The addition of some of the largest IPs in India like NH7 weekender is going to accelerate the massification of esports and gaming entertainment across the spectrum of fans and brands. The multi-faceted talent that joins us cuts across gaming and pop culture and lays the perfect foundation for Nodiwn Gaming to create more IPs. The proven capability of the brilliant team that joins us from OML Entertainment will further ensure that we can execute and monetise our IPs.”

     

    Ajay Nair
    Ajay Nair

    Added Ajay Nair, Managing Director, OML Entertainment: “We believe in the convergence of different pop culture genres and have seen that this has already happened across several platforms and IPs. It makes a lot of sense to consolidate the strengths that OML Entertainment and Nodwin Gaming have in the live IPs and gaming spaces. Over the past years, our experience working with Nodwin Gaming has been very fruitful and we are confident that our live IPs and the teams that execute them have found a good home at Nodwin Gaming. OML Entertainment will continue to focus on building its OTT content production, talent management and branded content businesses. I look forward to working with Akshat and the Nodwin Gaming team to deliver on the true potential of this partnership.”

     

  • Launch ‘Airtel India Esports Tour’ – the first national ranking of Esports players in the country

    Nodwin Gaming & Airtel ink tie-up for esports

    By A Correspondent

     

    Bharti Airtel and Nodwin Gaming have announced a partnership to further grow e-sports in India. The partnership has been kicked off with the launch of Airtel India Esports Tour, which is the first and largest property of its kind in this segment.

     

    Said Adarsh Nair, Chief Product Officer, Bharti Airtel: “At Airtel, it has always being our aspiration to support a digital India. Gaming is the next frontier of entertainment and it gives us great pleasure to announce our partnership with Nodwin to unlock the potential of E-sports in India. E-sports is taking a higher share of where our youth spend their time and we look forward to a deep partnership with Nodwin to evolve this space and support the youth in India.”

     

    Added Akshat Rathee, Founder and MD, Nodwin Gaming: “Nodwin Gaming believes that by binding the elements of independent tournaments into a single storyline we will give rise to a new culture in the competitive world of Indian esports. The teams and players will now look up to perform throughout the year rather than focusing on few big standalone tournaments in a year.”

     

     

  • Launches recommendation list of new games for mobiles, PCs and consoles

    Nodwin Gaming adopts #PlayApartTogether campaign for India

    By A Correspondent

     

    Nodwin Gaming has joined the World Health Organisation’s safety campaign #PlayApartTogether with a range of games to keep young India at home, safe and engaged.

     

    As part of the campaign, a team of gamers from Nodwin’s community has curated a list of their recommended games for different devices – mobiles, PCs and consoles.

     

    Said Sidharth Kedia, CEO, Nodwin Gaming: “Globally, the need of the hour is for people to stay home and help in their own way to flatten the curve. This global campaign is the gaming sector’s way of informing and encouraging the vast network of users to follow social safety norms. We have experienced a 25-30 per cent hike in our viewership in the last few days. Gaming today has much to offer – from careful mathematical reasoning to the sheer exhilaration of walking away undefeated, and most importantly, to get our minds off the crisis.  Through games like these, we aim to share WHO’s important message of safety while letting our community know that they are not alone.”

     

     

  • Nodwin Gaming has been improvising its portfolio to grow the evolving esports vertical in the country

    Nodwin Gaming signs on Actimedia to manage PR mandate

    By A Correspondent

     

    Nodwin Gaming has signed on Actimedia India as its PR and communications partner.

     

    “This is a very exciting time in the business lifecycle for Nodwin. We have grown by 80 per cent in the last year, expanded our global footprint by entering Middle East and South Africa, and are now looking at making the next big push – both in terms of creating global IPs and gearing up for D2C business. We are delighted to get on board Actimedia as our PR partners and are looking forward to a long partnership with them. Their expertise in building an exciting brand imagery that aligns seamlessly with our business objectives forms the crux of this partnership,” said Sidharth Kedia, Group Chief Executive Officer, Nodwin Gaming.

     

    Said Amitabh Saksena, Director, Actimedia India: “Nodwin Gaming is a dynamic brand that has captured the e-sports market with its innovative IPs, and some very exciting esports properties like the DreamHack and ESL India Premiership. Nodwin Gaming has been constantly improvising its portfolio to grow the nascent yet quickly evolving esports vertical in the country. We are looking forward to taking this adrenaline-pumped ride to the next level,”

     

     

  • Kedia, who was until recently EVP and Head of Strategy, Data Science and e-sports at Viacom18, will be based out of Mumbai where he’ll open the first regional office for Nodwin Gaming

    Sidharth Kedia appointed CEO of Nodwin Gaming

    By A Correspondent

     

    Nodwin Gaming has appointed Sidharth Kedia as its CEO to spearhead and drive the online gaming business in India. Kedia, who was until recently EVP and Head of Strategy, Data Science and e-sports at Viacom18, will be based out of Mumbai where he’ll open the first regional office for Nodwin Gaming.

     

    Announcing the news, Akshat Rathee, Founder and Managing Director of Nodwin Gaming said: “It’s an exciting time for the firm as the overall e-sports scene in India is on the cusp of exponential growth. We are thrilled to have Sid joining us as the CEO at this time. With his rich experience in the media, entertainment, technology, and investment sectors coupled with his in-depth understanding of the gaming space and his proficiency in scaling businesses, I’m confident his leadership will provide the fuel that will propel e-sports and Nodwin Gaming to the next level. We wish him all the best. The CEO function will continue to report to the Managing Director and the Board.”

     

    Added Kedia: “In today’s age of digital disruption where several of our cultural experiences are undergoing an online evolution, e-sports has become an unequivocal buzzword. The gaming business in India is finally coming of age. The journey of e-sports that began as a virtual battle between geeky gamers in the confines of their homes or cybercafés a decade ago, is no longer just fun and games but has evolved into a major organized sport recognized at the Asian Games and even the Olympics. I am equally enthusiastic and anxious as I take up my new role as CEO and aim to make Nodwin Gaming a global player when it comes to e-sports.”