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Tag: NMIMS

  • To help scale up the media presence for the institute across the country

    NMIMS names Madison Media as AoR

    By Our Staff

     

    The Narsee Monjee Institute of Management Studies (NMIMS) has appointed Madison Media as its media agency on record, to help scale up the media presence and generate higher reach for the institute across the country. As part of the mandate, Madison Media will handle traditional and digital media services including visibility in print media and radio for NMIMS.

     

    Said Burzeen Bhathena, Director Marketing & PR, NMIMS: “From very humble beginnings in 1981, NMIMS is today recognised as a globally reputed multi-disciplinary, multi-campus University consisting of 17 specialised schools, eight campuses, 17,000+ students, and 800+ full-time faculty members. NMIMS is well known for its consistent academic quality and research-focused approach along with developing a sense of community among students, to achieve holistic education. I’m confident that Madison Media will help us establish an impactful media presence and build a strong brand with its innovative approach. I look forward to working with them.”

     

    Added Chintan Soni, Vice President, Madison Digital: “We are looking forward to this exciting opportunity with NMIMS, which is one of the few universities in the country to have established a global footprint. NMIMS’ continuous endeavour to develop and achieve new education and research milestones is in line with the radically changing landscape of the education sector. By leveraging our digital-first and outcome-driven approach, we are confident that NMIMS will achieve its goals and surpass industry expectations. Madison is committed to further NMIMS media presence with strategic planning at all levels.”

     

  • Her last assignment was with Lodestar UM for almost 10 years as Connections Lead for Coca-Cola

    Zenith appoints Priyanka Kapur as Vice President

    By Our Staff

     

    Priyanka Kapur
    Priyanka Kapur

    Zenith India has appointed Priyanka Kapur as Vice President to lead its Nestlé business. She will be responsible for media planning, relationship management and supervising the complete and integrated offering for the client. Her key focus will be on strategy, digital transformation, data, analytics, implementation and buying.

     

    A postgraduate from NMIMS, Kapur has over 18 years of rich experience in media and marketing. Her last assignment was with Lodestar UM for almost 10 years as Connections Lead for its key client Coca-Cola. Her role involved spearheading the strategic planning product across portfolio brands and in crafting solutions, connecting brands to consumers. She was also responsible for research, insights and staying updated on the latest consumer trends and building them seamlessly into  solutions for brands.

     

    Announcing the appointment, Jai Lala, CEO, Zenith India said: “I am delighted to have Priyanka on-board.  Priyanka’s diverse work experience in the field of media and strategic approach towards the  business will help provide impactful and effective solutions to our clients, in an evolving media landscape.”

     

    Added Kapur: “I am really excited about Zenith’s unique ROI plus and digital-first approach that delivers maximum business results for clients. Also, I am delighted to be part of  Publicis Groupe and look forward to the PowerOfOne advantage.”

     

  • The appointment was the culmination of a competitive pitch process against undisclosed agencies, notes a communique

    MEC bags media mandate for NMIMS

    By A Correspondent

     

    MEC India has won the mandate to handle all media buying and planning for NMIMS Global Access School for Continuing Education (NGA-SCE). The appointment was the culmination of a competitive pitch process against undisclosed agencies, notes a communique.

     

    NMIMS Global Access SCE (NGA – SCE) offers PG Diploma, Diploma and Certificate programmes in management.

     

    Commenting on the win, Mukti Kumaran, GM West, MEC India said: “MEC believes that an insights based data-driven strategy will help NMIMS realise its goals. We are happy to partner with NMIMS to help initiate more conversations among their existing and potential target audience. We look forward to doing some great work for NMIMS in the coming months.”

     

    Talking about the association, Rajiv Shah, Director and CEO – NMIMS Global Access, School of Continuing Education said, “Our aim is to make our courses available to everyone who aspires to pursue their business management. The team at MEC understands our business objectives and the sector thoroughly and their media approach matches our needs. We are sure that this alliance will help us achieve our brand objectives.”

     

    The account will be handled by MEC’s Mumbai branch.