MxMIndia

Tag: Nivea India

  • Will continue to handle media duties for the skincare conglomerate

    OMD retains Nivea India Account

    By Our Staff

     

    OMD, media agency – part of the Omnicom Media Group, retains its position as the Agency on Record for global skincare giant – Nivea. The agency will continue to handle the integrated media duties for the skincare conglomerate, serviced from its Mumbai office.

     

    Said Anisha Iyer, CEO of OMD India: “OMD has been producing great results over the last 8.5 years that have helped Nivea grow. Our dedicated efforts towards the talent transformation agenda have reenergized the relationship with Beiersdorf, which makes us immensely proud. We look forward to building further on the strong foundations of our relationship and helping the business scale to new heights in India with the Omni product suite and data-led expertise.”

     

    Neil George, Managing Director of NIVEA India, added: “With today’s rapidly evolving consumer journeys and shifting sentiments driving the intersection of creativity, media, data and innovation – it is vital for us to resume our journey with a partner who understands our growth ambitions and supports the length and breadth of our goals. OMD’s capability of driving strategic conversations upstream, refreshed team of media mavens and best-in-class data-led thinking and tools, aligned with what our need of the hour is. We’re pleased to be continuing this journey with them and look forward to seeing their data-driven expertise at play as we work to achieve sustainable growth over the coming years.”

     

  • The film was conceptualised by Publicis One Touch

    Taapsee Pannu in new Nivea campaign

    By Our Staff

     

    Nivea has introduced its latest skincare innovation – Naturally Good. The TVC campaign features actor Taapsee Pannu.

     

    Speaking about the company’s latest campaign, Ajay Simha, Marketing Director, Nivea India said: “Nivea always aims to establish the promise of care in every product and campaign. Our new range of Nivea Naturally Good products embodies our corporate purpose of ‘Care Beyond Skin’. We are proud to provide the best of skincare with our natural origin ingredients. The range also contributes to a greener tomorrow with our eco-friendly packaging. Through the new campaign we want to reach out to our young consumers who believe in strength of natural ingredients & are conscious of nature while selecting their products.”

     

    The film was conceptualized by Publicis One Touch.  Added Chandani Samdaria, Executive Creative Director – Publicis One Touch: “We have all seen the surge of skin care products that use natural ingredients. But what sets NIVEA Naturally Good apart is that while it takes 95% + of its ingredients from nature, it also gives back with eco-friendly packaging. We wanted the campaign to be as honest as the range and that’s how the campaign idea ‘Good for nature, Great for skin’ was born. And thereafter Taapsee’s genuinely effervescent personality just makes it come alive.”

     

  • Simha has a decade-long experience at Nivea

    Ajay Simha is Marketing Director at Nivea India

    By Our Staff

     

    Ajay Simha
    Ajay Simha

    With close to 15 years of overall experience in the field of sales and marketing, Simha is slated to enhance Nivea’s brand presence and equity in the country, notes a communique.

     

    Said Neil George, Managing Director, Nivea India: “We are thrilled to have Ajay back to the India team and lead the marketing efforts here. We have witnessed Ajay’s journey over the years and are confident of the tremendous experience and deep-rooted understanding he has. He will have a significant role in devising strategies for our launches, continuing the marketing momentum across categories and liaise with key industry players, teams and associates. We wish Ajay the very best for his new role.”

     

     

  • The digital campaign is a celebration of all the caregiver moms who are serving us relentlessly at the cost of caring for their own children, said the Nivea marketing head

    Nivea salutes caregiver moms on Mother’s Day

    By A Correspondent

     

    Skincare major Nivea launched a digital campaign to show gratitude and thank all those moms who are frontline caregivers working 24×7 for society leaving behind their own families and kids to face new challenges every single day.

     

    Speaking on the campaign, Sachin Killawala, Director Marketing, Nivea India said: “Nivea symbolises protection and care just like a mother’s instinct and that’s why this time we wanted to go beyond the traditional way of showering love to your own mom. This digital campaign is a celebration of all the caregiver moms who are serving us relentlessly at the cost of caring for their own children. Nivea pays tribute to all the caregiver moms are the front runners and greatest Influencers of our lives in this pandemic.  We are extremely grateful as she stands by us as a pillar of support and wakes up every day to face new challenges leaving her family behind.”

     

    Added Mark Mcdonald, Executive Vice President and Head of Creative, Digitas India: “From taking care of her family, to playing multiple roles, mothers are doing it all during the pandemic. What’s more inspiring are the mothers who extend their care beyond their home. These are mothers working in the field – countless doctors, nurses, policewomen, and other frontline caretakers and essential service providers. They’re going beyond the call of duty to heal, protect, and provide for people in these trying times. We owe them a huge debt of gratitude and this our way of paying tribute to them, and saying thank you”.

     

     

  • Nivea highlights the essential need for skincare especially during the festive season

    With winter setting in, Nivea’s ad for new hand cream

    By A Correspondent

     

    With the festival of lights around the corner, skincare brand Nivea has launched its first ever hand cream range in India with a new digital film called ‘Busy Hands’ focusing on the importance of hand care this Diwali.

     

    Speaking on the new campaign, Sachin Killawala, Director – Marketing, Nivea India said: “Our hands are how we interact with the world around us. They are exposed to more sun, weather, rough surfaces and other harsh cleansing products than any other part of our body. We also express ourselves the most with our hands and yet we tend to neglect them. As we move into the time of festivities with an abundance of planning and bonding with family and friends, the hands are the most exposed yet, not cared for part of the body. With this, NIVEA, as a complete skincare brand, is enabling consumers to take care of the most important part of our body during the most important festival of our lives.”

     

    Added Robby Mathew, National Creative Director – Interface Communications: “Our attempt with the NIVEA Hand Cream film was not to celebrate the festivals, but to celebrate the hands that are so busy making those festivals special. Since we were launching the hand cream category in India, we wanted to create something that was visually stark and stood out from a sea of other festive ads. The treatment of super-slow motion shots of the hands juxtaposed against quick, high energy festive shots give the film a fresh energy and make it an interesting watch.”

     

     

  • The campaign aims to get consumers to ditch their regular deodorants and try the new Nivea Men Duo

    Ranveer Singh new face of Nivea Men Duo

    By A Correspondent

     

    FCB Interface has launched a campaign for Nivea Men with the brand’s new face, Ranveer Singh.

     

    Said Robby Mathew, Chief Creative Officer, FCB Interface: “When the idea is in the product itself, the task then is to show it as it is. And Ranveer, despite his larger than life personality, makes the product the undisputed hero of the film.”

     

    Added Neil George, Managing Director, Nivea India: “Nivea India is addressing needs of young consumers by tapping into the trend of ‘modernity’ and Ranveer is the perfect evangelist for the brand to increase its engagement with young India. Just like him, our innovations are hard-working, modern and care for you.”

     

     

  • The five seconds of the film show Anushka applying the new Nivea Body Deodorizer while talking about its promise of day-long odour control

    Nivea unveils new digital campaign, with Anushka again

    By A Correspondent

     

    Nivea India’s new digital campaign plays on the eccentricities of digital content and its consumption habits, especially the much-spoken about impulse of the viewer to skip a film within the initial five seconds. And starring in it is Anushka Sharma who has been Nivea’s brand ambassador for around six years.

     

    Said Sachin Killawala, Category Head-Personal Care, NIVEA India: “The new Nivea Body Deodorizer with Pro Vitamin B5 addresses the core category need of the women consumers to get day long odour control in just one use. The key challenge for marketing in the digital age is to make the message effective, as the consumers switch off if they do not find it relevant. Our digital communication approach is an outcome of this challenge. The core idea was to use the limitation of the media itself as the central communication tool.”

    The ad has been created by FCB Interface.

  • The five seconds of the film show Anushka applying the new Nivea Body Deodorizer while talking about its promise of day-long odour control

    Nivea unveils digital campaign featuring Anushka Sharma

    By A Correspondent

     

    Nivea India’s new digital campaign plays on the eccentricities of digital content and its consumption habits, especially the much-spoken about impulse of the viewer to skip a film within the initial five seconds. In a humorous yet matter-of-factly manner, the film depicts the director’s plan to create a film within this stipulated timeframe,which goes haywire when Anushka Sharma goes about with her usual brand talk.

     

    Consumer research says that women want their deodorant to control body odour for at least 12 hours. However, in reality their deodorant “masks body odour” for only 5 to 6 hours on an average. Body odour resurfaces when they are in a social environment at work, at college or with family and friends, which makes them uncomfortable, conscious and drains their confidence. Triggered by these insights, Nivea has launched the deodorizer for women that promises day-long odourcontrol in just one use. Nivea Body Deodorizer is supported by a multi-media communication campaign, starting with the digital film. Creative conceptualisation and production is done by Interface Communications.

  • Occasions like Mother's Day give the brand an opportunity to highlight this quality and cement NIVEA's role as part of daily skin care regimen

    Nivea unveils a film on occasion of Mother’s Day

    By A Correspondent

     

    For over a century, Nivea has attempted to symbolise a mother’s natural instinct to protect and care. As part of its Mother’s Day communication, Nivea traditionally celebrated the mother-child bond and its role within it. However, this year, the brand decided to broaden the canvas and celebrate all forms of mothers, mother-like figures and motherhood that touch everyone’s lives with a heart-warming campaign led by a digital film, conceptualised by DigitasLBi.

     

    “Nivea epitomises care, trust and love. We believe that #JustLikeMaa is an initiative to widen this circle of love also to ‘Mother-like figures’ and appreciate them on this occasion of Mother’s Day,” said Maximilian Wegener, Category Manager – Skin Care, Nivea India.

     

    “The iconic blue NIVEA Creme tin is now synonymous with care and nothing personifies unconditional care and protection like a mother does. So Mother’s Day holds a special significance for the brand.

     

  • The campaign hits on the problem of failing deodorants and the resulting emergence of body odour during the day

    DigitasLBi unveils latest campaign for Nivea Men

    By A Correspondent

     

    Nivea Men kicked off its new campaign #CoveringUpFails with a humorous take on a spy’s undercover mission, to highlight the importance of solving the problem of body odour instead of just covering it up.

     

    In a category that’s cluttered with tales of the superficial strength of fragrances, Nivea Men continues to challenge norms and differentiate itself as an actual solution provider. The campaign hits on the problem of failing deodorants and the resulting emergence of body odour during the day.

     

    Said Sunil Gadgil, Marketing Director, Nivea India: “The Indian consumers’ attitude towards body odour is ‘Not my problem’. The aim of this campaign is to create relevance of body odour for consumers without triggering their defence mechanism of ‘Not for me’. This film is part of a series of films created by Nivea India to seed the practice of ‘Odour control at the source’ aimed at consumers with the habit of spraying a fragrance on their shirt for masking the odour.”

     

    Added Akshat Bhardwaj, Creative Director, DigitasLBi, India: “We had a powerful proposition in place –ordinary deodorants just cover up body odour and don’t get rid of it. So, we thought that it would be great fun to bring this out by riding on the image of a popular culture icon (Agent Double O Seven), and inserting a body odour situation into one of his undercover missions.”