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Tag: Niva Bupa

  • To leverage media connections to boost the health insurance company

    Six Degrees BCW chosen as AOR for Niva Bupa

    By Our Staff

     

    Six Degrees BCW, part of BCW India Group, a leading public relations and communications group in India, has been chosen by Niva Bupa, a health insurance provider, as its communications agency of record (AOR).

     

    Six Degrees BCW will leverage its media connections and experience working with financial institutions and insurance companies to help Niva Bupa achieve majority share of voice in the industry.

     

    Said Nimish Agrawal, Senior Vice President and Head of Marketing, Niva Bupa: “We are thrilled to partner with Six Degrees BCW to expand the reach of our brand story and make our comprehensive health insurance solutions available to more customers.This collaboration is an important step towards achieving our vision of becoming the leading health insurer in India, and we are confident that Six Degrees BCW’s expertise and focused approach will help us achieve that goal.”

     

    Added Vandana Sandhir, India Lead, Six Degrees BCW: “We are delighted to partner with Niva Bupa in its journey towards becoming India’s most admired health insurance company.We look forward to applying our earned-plus approach and understanding of the rapidly evolving insurance and financial services industry to help Niva Bupa achieve their communications objectives.”

     

  • The campaign comprises a series of three films

    Niva Bupa Health Insurance launches new campaign

    By Our Staff

     

    Niva Bupa Health Insurance Company Limited (formerly known as Max Bupa Health Insurance Company Limited), has announced a new brand campaign titled ‘Zindagi Ko Claim Kar Le’. This is the first campaign from the company since it rebranded itself as Niva Bupa in July this year. The campaign created by Glue Creatives comprises a series of three films.

     

    Talking about the brand campaign, Nimish Agrawal, Senior Vice President and Head of Marketing, Niva Bupa, said: “At Niva Bupa, the brand philosophy is to humanize and de jargonize the health insurance category and play the role of an enabler that gives consumers the confidence and freedom to claim the countless magic moments that life has to offer. ‘Zindagi Ko Claim Kar Le’ is a way to urge our consumers to live life to the fullest and leave the worries to us, should any unfortunate incident happen.”

     

    Added Gautam Mehtta, Founder and Creative Director, Glue Creatives: “In the insurance category, what works more than the individual products is the brand promise. So, once we had cracked the proposition ‘Zindagi ko claim kar le’, we knew we were onto something good. Building stories where different individuals were living life to the fullest thanks to the confidence and freedom Niva Bupa gave them was easy from there. The happy, energetic, and fun vibe that we wanted for the new brand also got built organically. Co-creating the world of Niva Bupa where individuals are out pursuing life experiences was great fun with the very supportive clients at Niva Bupa and a fabulous director like Shlok, who understands the nuances of keeping the storytelling very relatable and real. I feel that this is just the beginning of the countless stories to emerge from the Niva Bupa brand narrative”.

     

     

  • All changes pertaining to brand transition will be reflected by year-end

    Max Bupa Health Insurance rebrands as Niva Bupa

    By Our Staff

     

    Max Bupa Health Insurance has announced that it has rebranded itself as Niva Bupa. Backed by True North and Bupa, the rechristened brand – Niva Bupa will provide financial assurance as well as healthcare access to customers.

     

    Krishnan Ramachandran
    Krishnan Ramachandran

    Talking about the brand’s new identity, Krishnan Ramachandran, MD and CEO, Niva Bupa said: “We are thrilled to embark on the new and exciting chapter in our growth journey. Following the shareholder transition of Max Bupa from Max India to True North in 2019, we are now ready with our new brand identity as Niva Bupa. The new brand will firmly stand at the intersection of financial services and healthcare to fulfill the needs and aspirations of millions of people in India. The health insurance industry is poised for a monumental growth, and we will take our new brand identity to our customers with a renewed promise of protection and care. As Niva Bupa, we will look to further strengthen our core brand ethos of customer centricity.”