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Tag: Nitish Kapoor

  • A TVC featuring brand ambassador Jacqueline Fernandez has recently gone on air, bringing into focus the benefits of the product as opposed to the usual, time-consuming pedicures

    RB gets Jacqueline to promote benefits of Scholl Velvet Smooth Express

    By A Correspondent

     

    RB has launched the Scholl Velvet Smooth Express Pedi electronic foot file – a global innovation that is set to change the way personal grooming is viewed in India. As part of the launch campaign, a TVC featuring brand ambassador Jacqueline Fernandez has recently gone on air, bringing into focus the benefits of the product as opposed to the usual, time-consuming pedicures.

     

    Commenting on new campaign for this revolutionary product Nitish Kapoor – Managing Director, RB India said, “Scholl is our leading power-brand in the foot-care segment and the Velvet Smooth Express Pedi is a successful global innovation across Europe and Asian markets. Through our new TV commercial, we have highlighted the challenges faced by new age women today as they lead a hectic lifestyle leaving no time for visiting a salon. We believe this is an excellent solution for women who are looking for a hassle-free, salon-like experience in the comfort of their home. We are extremely happy to have Jacqueline Fernandez as the brand ambassador and are positive that the robust 360 degree marketing campaign across metros and online will help in making this a huge success.”

     

    The TVC, set-up in a pre-fashion show dressing room, revolves around Jacqueline Fernandez and her fleet of professional hair and makeup stylists. Highlighting the proposition of Scholl Velvet Smooth Express Pedi, Jacqueline talks about her belief in the product and its offering of hassle-free foot-care without having to visit a parlour.

     

    Commenting on the TVC, Sohini Dasgupta, Director and Beauty Consultant for the film said, “It is Scholl’s first set of films in India, so it is a huge deal to be associated with it right at the outset. It helped that the product itself was unique, and therefore, conveying its benefits came naturally. Today’s woman is a multi-tasker. Her life is busy. And to top it all, there is severe grooming pressure. Everyone is a mini-celeb. You are constantly being watched, from head to toe. Being well turned out is a must. The film borrows and builds on this insight. With peep toes, open stilettoes and stylish strappies lining up in every women’s shoe rack, well-groomed feet are in style. The Velvet Smooth Express Pedi, which is an electronic foot file that gently buffs dead skin, is a perfect product for all the gorgeous girls out there. Jacqueline herself has gotten totally addicted to it which speak volumes about the product.”

     

  • Partners with Creativeland Asia and MTV on World AIDS Day

    ‘Make love without fear’, urges Durex via new campaign

    By A Correspondent

     

    On the occasion of World AIDS Day, Durex, the global leader in sexual wellbeing has taken a step further in promoting the message of safe sex by partnering with Creativeland Asia and MTV to launch a nation-wide campaign. The campaign features a 360 integrated campaign, which will leverage the campaign thought ‘Make love without fear’ through the brand ambassador Ranveer Singh.

     

    After making the nation groove to #DoTheRex, Durex brand Ambassador Ranveer Singh launched the campaign by encouraging the youth all over the country to break the silence and engage in an open conversation around safe sex. As a part of the campaign a reality show ‘Rex Talk’ will also be aired on MTV.

     

    Commenting on the campaign, Nitish Kapoor, Managing Director – RB India said, “As a global category leader, Durex is passionate about sexual wellbeing and understands the importance of connecting with youth in the country. Through this campaign we aim to encourage the youth to engage in an open conversation around safe sex and raise awareness around the subject by demystifying the stigma attached to it.”

     

    Sajan Raj Kurup

    On the creative execution of the campaign thought Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia, “We are excited to partner Durex in this new strategic direction of encouraging the youth to engage in open conversations around safe sex. What better way to start than to take over the front page of Newspapers and news portals with a powerful message of protecting oneself against bad news.”

     

    To further the messaging and encourage a positive attitude toward sexual well-being, Durex is making available condoms at Re. 1 through the official company website and through online partners Snapdeal and Flipkart.

     

  • The top 6 participants will be offered a PPI and the winning Maverick will get his MBA tuition fee completely sponsored by RB

    8th edition of RB Mavericks takes off

    By a correspondent

     

    Leading consumer health and hygiene company, RB has announced the launch of RB Mavericks – the 8th Annual Marketing Case Study Challenge in a new avatar. Successfully identifying and rewarding the sharpest minds across top B-Schools in the country for seven consecutive years, RB is back to challenge the young turks and offer them a real life business challenge on Durex, the global leader in sexual wellbeing category. The top 6 participants this year will be offered a PPI and the winning Maverick will have a once in a lifetime opportunity to get his MBA tuition fee completely sponsored by RB.

     

    RB Mavericks is the Annual Marketing Case Study Competition which aims to identify the game changer who can redefine the norms in marketing and has the ability to provide solutions with his creative thinking. With an increasing focus on digital medium across RB brands, the mode of entry and shortlisting this year will also be also be driven primarily on the digital medium. The details of the case study are available on the website and the last date to submit entries is 28th August, 2014.

     

    The top 20 entries will move into a unique on-ground boot camp where various aspects of their personality and capability will be put to test. Only the best 6 Mavericks from this round will make it to the grand finale to fight for the coveted title.

     

    Commenting on the announcement, Nitish Kapoor, General Manager at RB India said, “At RB, we pay a lot of emphasis on shaping our talent for future growth. The last seven editions of the case study competition has generated a lot of excitement amongst students and have attracted the brightest and smartest brains from leading B-Schools across the country. With RB Mavericks, we are looking for the next generation of game changer who can mesmerize us with their creative ideas. The winner will not only have the MBA tuition fee sponsored by RB, but will also get an opportunity to secure a truly global career.”

     

  • The new TVC presents a perfect blend of romance and freshness

    Air Wick unveils TVC to announce new product launch

    By a correspondent

     

    Air Wick has announced the launch of a new flavor and has done so with the launch of new TV commercial. Capturing a series of real life situations amongst the new age couples, the brand aims to rekindle the romance with Air Wick.

     

    The series of 30 second TVCs have been scripted and directed by film-maker of Bhootnath Returns and Chillar Party – Nitesh Tiwari.

     

    The air fragrance market is gradually evolving in India and Air Wick, through this commercial, aims to build the relevance of air-care in our daily lives with an emotional hook to it. The new TVC has tried to capture the human emotions with a distinctive angle to showcase the fact that ‘Air Wick brings life to the air to help one feel more alive and add to the aesthetic of the room.

     

    Commenting on the new TV campaign, Nitish Kapoor, General Manager, RB India said, “Air Care as a category is evolving in India and Air Wick is amongst the top players. Through our new TV commercial we have focused on building relevance through real life situations. Air Wick, with its extensive range of offerings across formats, aims to bring alive the romance and sparkle in the lives of young couples.”

     

    Talking about the new commercial, Director Nitesh Tiwari added, “In the new TV commercial from Air Wick, we have captured real life situations which can cause stress amongst the couple. One must not let the romance from the daily lives fizzle out and the daily nit-picks to turn into mood spoilers. Fragrance can play a crucial role in uplifting the mood and overcoming the daily stress. I am sure most of the couples watching the TVC will be able to relate to it.”

     

  • As a call to action, Durex is releasing a short film which follows the stories of several couples who have become distracted by the lure of a screen

    Durex opts to ‘reconnect’ during Earth Hour

    By a correspondent

     

    Leading sexual wellbeing brand, Durex, will be celebrating Earth Hour this March by encouraging people to take the opportunity to reconnect with each other whilst the lights are out.

     

    The wonders of technology help to bring people together, but is it also a key factor in keeping them apart? With today’s couples interacting with their devices more than each other, could gadgets and gizmos be the main reason behind the fact that people are having 20 per cent less sex than in 2000?

     

    As a call to action, Durex is releasing a short film which follows the stories of several couples who, like most of us, have become distracted by the lure of a screen.

     

    Nitish Kapoor, General Manager – RB India said, “Technology is helping us stay connected with friends and events across the world, but it is also eating into our personal time. This year on Earth Hour, when the lights go off for an hour, Durex is encouraging couples to turn off their gadgets and rekindle the spark in their relationships by turning off to turn on.”

     

    Ukonwa Ojo, who leads Global Brand Equity Marketing for Durex says: “Earth Hour provides the perfect opportunity for couples to switch off for an hour and focus exclusively on reconnecting with each other. What else is as much fun to do in the dark that is as energy efficient as it is energetic?!”

     

    Earth Hour will be celebrated on 29 March 2014 between 8:30 – 9:30pm.