MxMIndia

Tag: Nitish Bajaj

  • In order to drive maximum engagement, the commercial was divided into two parts, the teaser and the reveal

    Ceat promotes Gripp X3 range of tyres in latest campaign

    By A Correspondent

     

    Ceat has launched its latest campaign to communicate the message of its Gripp X3 range of tyres.

     

    Said Nitish Bajaj, Senior VP, Marketing, Ceat Ltd: “Our Gripp X3 brand campaign has been created to generate consumer awareness and promote the benefits of a tyre that has an ‘Everlasting’ grip. This campaign brings alive the key benefits of our Gripp X3 tyres developed on a consumer insight that consumers become less confident while driving with old tyres. The campaign highlights the Gripp X3 tyre with dual compound technology that provides a grip as good as a new tyre even when the tyres become old, thereby allowing the rider to ride tension free. Furthermore, this launch of CEAT Gripp X3 delivers on our vision of Making Mobility Safer and Smarter, Everyday.”

     

    Added Rohit Dubey, Group Creative Director, Ogilvy & Mather: “Consumer’s involvement with bike tyres is extremely low. Most riders only think about their tyres once in approximately two years when it is time to replace them. In this scenario, we built involvement with the product by making engagement, central to our creative thought of landing the benefit of Gripp X3, a tyre that maintains its standard of performance over time. This also allowed us to leverage multiple executions across digital and social media, to increase salience.”

  • This bat endorsement deal makes ShubmanGill makes a part of Team Ceat, says a statement which also has Rohit Sharma, AjinkyaRahane, Ishan Kishan and Harmanpreet Kaur

    Shubman Gill signs bat endorsement deal with Ceat

    By A Correspondent

     

    Ceat Ltd announced its association with Shubman Gill, one of the rising stars of the Indian men’s U- 19 cricket team. This bat endorsement deal makes Gill a part of Team Ceat which also has the likes of Rohit Sharma, Ajinkya Rahane, Ishan Kishan and women cricketer Harmanpreet Kaur.

     

    Commenting on the endorsement deal, Nitish Bajaj, Vice President – Marketing, Ceat Limited, said, “We are glad to sign the endorsement deal with the U-19 world cup star performer Shubman Gill.  At Ceat we strive to recognise fresh talent and encourage them in their cricketing journey. We believe that Shubman has all the required qualities to become a future cricketing superstar of India. We wish him all the very best and welcome him to the Ceat family.”

     

     

  • The ad aims in communicating the benefits of Milaze X3’s longevity that allows consumers to focus on other upgrades for their cars

    Ceat’s new campaign on longevity of Milaze X3

    By A Correspondent

     

    Ceat Ltd has launched a new campaign for its tyre brand Milaze X3. The ad aims in communicating the benefits of Milaze X3’s longevity that allows consumers to focus on other upgrades for their

     

    Said Nitish Bajaj – Vice President – Marketing, Ceat Ltd:“Our Milaze X3 brand campaign has been created to generate consumer awareness and promote the benefits of a tyre that Lasts 1,00,000 km and beyond. This campaign has been conceptualized basis consumer insights that consumers want to accessorise/ personalise their vehicles but seldom do they think about the tyres….”

     

    Added Kiran Anthony, ECD, Ogilvy and Mather: “It’s a joy when a brand allows you to break the category codes, and I congratulate our partners at Ceat for doing that. For the first time, on mainstream television advertising, Ceat is not showcasing a tyre in action. It is an exception that mirrors the product promise of 100,000 km which is extraordinary in itself. We’re glad we found a good insight, and stayed true to our brand personality, which is always set in a human truth.”

     

     

  • Becomes the first women cricketer to sign bat endorsement deal with CEAT

    Ceat signs endorsement deal with Harmanpreet Kaur

    By A Correspondent

     

    Ceat Ltd has announced its association with cricketer Harmanpreet Kaur, for a period of two years. The bat endorsement deal makes Kaur the first woman cricketer to sign such a deal and join the likes of Rohit Sharma, Ajinkya Rahane and Ishan Kishan on board.

     

    Commenting on the partnership, Nitish Bajaj, Vice President – Marketing at Ceat, said: “The profile of women’s cricket has had a staggering increase with the 2017 World Cup itself proving to be one of the breakthrough tournaments. The Indian Women’s Cricket team has been performing brilliantly over the years and we at Ceatstrongly believe in supporting the sport. We are proud to sign Harmanpreet Kaur as our first women cricketer on board, who has been an inspiration to budding cricketers on and off the field. We believe that her dynamic personality combined with her performance on the field represents the values that Ceat believes in.”

     

     

  • With its tongue-in-cheek humour, the TVC sets the narrative keeping its character Mr. Nehlau in the limelight

    Ceat makes bike riding a safe affair during monsoons

    By A Correspondent

     

    Ceat Limited has launched its latest film ‘Nehlau’ that attempts to ensure safe travel for bike riders against uncertainties during the monsoon season. Conceptualised by Ogilvy and Mather, the film addresses the core issue faced by bike riders of water splashes and getting drenched owing to the onslaught of larger vehicles moving past at high speeds. Such scenario can lead to slippage of vehicle or an accident. In order to prevent slippage of vehicles and ensure stronger tyre grip on wet roads, the film also announces the launch of its monsoon smart range of tyres.

     

    Commenting on the film, Nitish Bajaj, Vice President Marketing, Ceat Limited said: “Our latest commercial once again endorses CEAT’s commitment to road safety and superior tyre grip. With this TVC, our attempt is to ensure safety of bike riders from all the hazards that come along during the monsoon season, which can challenge the riding experience. Tyre plays a crucial role in holding the ground, which is direly needed for bike riders in such season. And, our range of All Season Bike tyres can prove to be a suitable solution to tackle any possible uncertainties this monsoon. We hope to appeal to the young and bold breed of bike owners who seek the hassle-free road travel.”

     

    According to Rohit Dubey, Senior Creative Director, Ogilvy and Mather: “The modern consumer has an attention span of a mayfly and commercials are watched on mute in gyms, lounges and lobbies. Just an insight is not enough. And that’s the raison d’être of our time-slice treatment. The arresting visuals compound the insight and in its full glory, the campaign carries forward the classical satire tone of ‘For the game called road’ campaign.”

     

  • Leading Indian tyre manufacturer Ceat gives a funny but innovative twist to its newly launched Fuel smarrt tyres

    CEAT launches digital advertising series

     

     

    Keeping up with the fast evolving pace of digital advertising, leading Indian tyre manufacturer Ceat gives a funny but innovative twist to its newly launched Fuel smarrt tyres by means of a digital advertising series.

     

    The digital advertising series is broken down into three videos of 25 to 35 seconds each that promote the need and alternatives of saving fuel by integrating humour of real-life situations faced by people every day. These videos went live on company’s digital platforms from yesterday (May 31).

     

    Speaking on the occasion, Nitish Bajaj, Vice President-Marketing, CEAT Ltd: “This is the first time that a tyre company has moved away from the conventional methods of product advertising and adopted a ground-breaking approach to increase customer engagement. The campaign spreads awareness about our pioneering range of tyres that helps in reducing the vehicle’s fuel consumption by co-relating with everyday life situations. We are extremely confident in developing an immediate consumer-connect with this new advertising approach which is perfectly in-sync with our quirky style of product promotion.” of products.