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Tag: Nitin Sabharwal

  • To also head affiliate marketing nationally

    Nitin Sabharwal as Managing Partner-North @ iProspect

    By Our Staff

     

    iProspect has appointed Nitin Sabharwal as Managing Partner, North. He will also lead the agency’s affiliate marketing function, nationally.

     

    As per the mandate, Sabharwal  will be responsible for client relationship management, business operations and new channel development. He will report to Vinod Thadani, CEO iProspect India & Digital Growth Officer India, Dentsu Media.

     

    Speaking on the appointment, Thadani said: “Nitin embodies iProspect’s vision efficaciously. With his understanding of our clients, industry and the market, he is undoubtedly the successor for the role. We look forward to welcoming him at iProspect and working with stakeholders to unlock greater potential and empowering our clients to make better and swifter decisions. I am confident that he will lead the organisation to greater heights and accelerate the momentum of growth.”

     

    Commenting on his new role, Sabharwal added: “I am really excited to work with the leadership team at iProspect. This is a great opportunity to carry forward the torch of digital performance marketing for brands in India. I am also looking forward to building new channels of performance delivery via strategic partnerships along with creating a robust team that is client-focused, data-driven, and insight-oriented.”

     

  • Will take care of innovation, new product ideation

    Optimise Media hires Nitin Sabharwal as COO

    By Our Staff

     

    Nitin Sabharwal
    Nitin Sabharwal

    Optimise Media India, the Indian subsidiary of Optimise Media UK, has hired Nitin Sabharwal as COO, India Operations. Sabharwal will take care of innovation, new product ideation in performance marketing for advertisers, and create new business verticals for the organization. The idea of hiring him is to gain from his experience into new markets and product lineups with a view to ensure that Optimize media sets itself up for the future in the Indian digital marketing ecosystem.

     

    Commenting on Sabharwal’s joining, LD Sharma, India Managing Director, Optimise Media said: “Nitin is a veteran in the Affiliate and Digital Performance Industry in India and has been instrumental in setting up the whole ecosystem in India with I and others. As digital spends keep on increasing, it is important that we are able to provide better ROI to our clients for every penny that we spend for them and Nitin knows this very well.”

     

    Speaking on his appointment, Richard Symes (Global CEO, Optimise Media) said: “I’m delighted to welcome Nitin to Optimise India.  Nitin comes with a wealth of experience managing large performance campaigns and we are excited about the value he will bring to the business and benefits to our clients in India.”

     

  • Sohail Khan from Columbus India’s Mumbai Office will be spearheading this business

    Columbus India wins digital biz of AIS Glass

    By A Correspondent

     

    Columbus India has been appointed as the digital AOR for AIS Glass. The account was won following a pitch process across all the businesses of AIS Glass including architectural glass, automotive glass, consumer glass, AIS Windows, AIS Glasxperts, AIS Windshield Experts and AIS Car Fit Experts, and will be handled out of the agency’s Mumbai and Gurugram offices. Sohail Khan from Columbus India’s Mumbai Office will be spearheading this relationship along with a multifaceted cross functional team from across regions.

     

    Vikram Khanna

    Commenting on the appointment, Vikram Khanna, COO (Consumer Glass & Architectural Institutional Business), CMO & CIO, Asahi India Glass said: “AIS is India’s leading automotive and building glass company. We are trying to establish direct connect with our consumers in Automotive, Home and building market with our brands – AIS Windshield Experts, AIS Glasxperts and AIS Windows.  A strong agency for the ever-expanding digital space is required to keep us connected with consumers in digital world, and on-boarding Columbus India gives us that confidence to do so. AIS is happy to welcome Columbus India, a part of the Dentsu Aegis group… We have the confidence in this relationship to reach out to our consumers on the digital medium more closely and effectively.”

     

    Nitin Sabharwal

    Added Nitin Sabharwal, COO, Columbus India:“AIS glass is one of our most awesome wins in the recent past as this was one of the last pitches done by our late CEO Anurag Gupta himself and also due to the fact that we are actually helping AIS in their digital transformation across all platforms and digital assets.”

     

     

    Deven Dharamdasani

    Said Deven Dharamdasani, CEO, SVG Media: “It’s a matter of great pride for Columbus India to be the Brand Voice and the communication partner for AIS India. A brand that has been leading for over three decades in the glass industry to have placed their trust in us. We are excited to partner with them in their digital journey and hope to bring in the change in their social media brand communication and engagement with their audiences”.

     

     

  • Meanwhile, DAN has also elevated Nitin Sabharwal to COO

    Dentsu Aegis Network appoints Deven Dharamdasani as CEO, SVG Media

    By A Correspondent

     

    Dentsu Aegis Network India has promoted erstwhile COO Deven Dharamdasani to the new role of CEO, SVG Media. The network took the decision following the demise of Anurag Gupta, former CEO – SVG Media, in July this year. Additionally, Nitin Sabharwal, former Chief Business Officer – SVG Columbus, has now been elevated to Chief Operating Officer.

     

    Said Ashish Bhasin, CEO, Greater South, Dentsu Aegis Network and Chairman & CEO India said: “Anurag’s passing is a deep and a shocking loss for SVG, for DAN and for the entire Digital fraternity.  Deven, Chirag, Ashwani and Nitin are integral to SVG and they understand and resonate with Anurag’s vision for the agency. I wish them all the luck and look forward to SVG’s growth under their vigilant leadership.” Meanwhile, SVG Media’s mobile business will continue to function under Chirag Shah, CEO, SVG Mobile.

     

     

  • The account was won following a direct pitch and will be handled out of the agency’s Gurgaon office

    Columbus India wins mandate for Max Life Insurance

    By A Correspondent

     

    Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has won the mandate for strategic performance marketing initiatives and tele-sales process for Max Life Insurance. The account was won following a direct pitch and will be handled out of the agency’s Gurugram office.

     

    This engagement will help Max Life Insurance Company deploy a unique “End-to-End Performance model” powering a new growth model for digital customer acquisition.

     

    Speaking on this, Manik Nangia, Director & Chief Operating Officer, Max Life Insurance said: “The unique solution offered by Columbus is in line with our wing to wing customer journey thinking. This model presents a potential to maximise customer opportunity through a data driven marketing model integrated at the core with a tele-sales capability – all under one roof. These capabilities are typically absent in the conventional performance marketing setups.”

     

    Added Nitin Sabharwal Chief Business Officer, Columbus India: “We are extremely excited to take on this role of an End - to – End service provider that will help Max life Insurance reach larger audience using digital distribution channels, and also achieve cost effective sustainable revenues using digital marketing platforms.”

     

     

  • The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office

    Columbus India wins digital duties of Gas-O-Fast

    By A Correspondent

     

    Columbus India has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma. The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office.

     

    As part of the new mandate, the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing Digital Media, SEO, SMO, website development and maintenance for Gas-O-Fast.

     

    Commenting on the new association, Joy Chatterjee, Asst. General Manager – Marketing, Gas-O-Fast said: “It gives us immense pleasure to partner with Columbus India as our digital social agency. This relationship will help Gas-O-Fast reach out to our potential users across the internet, thereby maximizing our reach and keeping our focus on the healthy lifestyle of our customers.”

     

    Added Nitin Sabharwal, Chief Business Officer, Columbus India: “Getting our first brand from Mankind Pharma is very exciting and we look forward to deploying our complete creative suite of services allowing us to deliver high social engagement for the brand.

     

     

  • The account was won following a direct pitch and will be handled out of the agency’s Delhi office

    Snapdeal assigns affiliate marketing duties to Columbus India

    By A Correspondent

     

    Columbus India, the digital agency from Dentsu Aegis Network, has been appointed as the affiliate marketing agency for Snapdeal. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

     

    As per the mandate, Columbus India will manage Snapdeal’s affiliate marketing programme which includes managing publishers globally. The agency will assign over 10 digital experts across offices in Delhi, Mumbai and Bangalore and will support Snapdeal in growing its affiliate programme.

     

    Said Anurag Gupta, CEO, Columbus India: “We look forward to this new engagement with Snapdeal and are putting all efforts to make this a success. With our performance marketing capabilities around e-commerce, we are confident of being able to help Snapdeal further strengthen its brand & business by increasing site visits, engagement and conversions.”

     

     

    Added Nitin Sabharwal, CBO, Columbus India: “For ecommerce companies, leveraging the affiliate channel is one of the most cost effective channels to achieve one-to-one performance marketing at scale. We are deploying the best in class solutions for Snapdeal to achieve their goals.

     

     

  • The league goes live in this season from Dec23 till Jan 14, 2018

    Columbus wins digital duties for baddie league PBL

    By A Correspondent

     

    Columbus India, the digital agency from Dentsu Aegis Network, has won the digital media mandate for Premier Badminton League (PBL). The league goes live in this season from tomorrow, December 23 2017 till January 24, 2018.

     

    Speaking on the association, Prasad Mangipudi, Founder, Sportzlive said: “This relationship will help Sportzlive and PBL to get media engagement services from Columbus’ unique ‘Media Engagement Framework’, enabling the event to reach millions of digital audiences in India & abroad”.

     

    Added Nitin Sabharwal, CBO, Columbus India: “We look forward to this chapter of PBL with great enthusiasm and have deployed a dedicated team for media measurement & data driven media buying. Our audience engagement framework will ensure that PBL gets to reach maximum badminton and sports enthusiasts across the globe.”

     

     

  • The account was won following a direct pitch and will be handled out of the agency's Delhi office

    SVG Columbus wins digital duties of Sportzlive

     

     

    SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive’s #CueSlam, India’s only Snooker and 9-Ball (Pool) league. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

     

    The assignment will involve using SVG Columbus’ expertise in the digital ecosystem for Social Media, ORM (Online Reputation Management), Web/Mobile user experience, Digital Media and real-time data-analytics for the ongoing CueSlam League.

     

    Commenting on the win, Prasad Mangipudi, Founder – Sportzlive said, “This relationship will help Sportzlive to be in control of it digital assets and user engagement using digital asset management and bespoke digital consumer engagement services deployed by SVG Columbus.”

     

    Added Nitin Sabharwal, Chief Business Officer, SVG Columbus: “We look forward to our foray into sports & entertainment with this relationship and to help Sportzlive get the best in digital conversation management for #cueslam.”

     

  • nNext's media solutions take advantage of technology to deliver transparent and more efficient campaigns for advertisers

    SVG Media unveils nNext Media Solutions for advertisers

    By A Correspondent

     

    SVG Media announced a new advertising media solutions offering for direct advertisers under its brand nNext. nNext, launched six months ago as a performance marketing platform, now offers end-mile results as the sole campaign goal.

     

    nNext’s media solutions take advantage of technology to deliver transparent and more efficient campaigns for advertisers. The platform is able to offer live dashboards on media spends, automated hourly reporting and other significant enhancements. The technology stack at nNext is also developed in-house and is customizable to client’s needs.

     

    nNext solutions are tailor made for branding, performance, programmatic media buying, remarketing campaigns on desktop, mobile and many other innovative digital platforms.

     

    Nitin Sabharwal, Founder of nNext business said, “The biggest problem advertisers face is the lack of transparency when it comes to media spends. It is only when the invoice is raised that the clear picture emerges. nNext bridges this gap by giving a real-time access to advertisers. They know where and how their campaign is performing.”

     

    Yashasvi Vats, Business Head, nNext said, “I have been an advertiser for the past few years and understand the pain problem to integrate end to end. At nNext, we educate our clients about various technology solutions available to bring down costs to increase customer engagement. We integrate the marketing campaigns into the client’s CRM or Dialers to offer real time analytics and lead generation when it comes to performance.”

     

    nNext currently has mandates on a variety of product lines and channels from clients like Max Bupa Health Care, IndusInd Bank, Iffco-Tokio Life Insurance, Aegon Life and others.