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Tag: Nitin Passi

  • To appear in a new Digital Video Commercial

    Jacqueline F to be face of Lotus Herbals Safe Sun

    By Our Staff

     

    Lotus Herbals natural beauty care company has appointed  Jacqueline Fernandez as the brand ambassador for its Safe Sun brand protection products. As the face of the brand, the actor will appear in a new DVC that will be aired across digital, OTT, TV and social media platforms.

     

    Commenting on the association, Nitin Passi, Chairman and Managing Director, Lotus Herbals, said: “We are thrilled about the launch of Safe Sun Vitamin C Matte Gel SPF 50, a new addition to our assortment of high-quality sun protection products. As the market leader in the sun protection category, we continue to innovate and bring cutting edge products that are scientifically researched and crafted with natural actives. We are glad to extend our association with Jacqueline for our Safe Sun brand since she truly embodies the spirit and ethos of Lotus.”

     

  • Will appear in multimedia campaigns spanning TV, digital and OTT platforms

    Malaika Arora to be face of Lotus Herbals Youth Rx

    By Our Staff

     

    Lotus Herbals has appointed Malaika Arora as brand ambassador for its Lotus Herbals YouthRx brand and its range of natural, anti-ageing skincare products

     

    Commenting on the association, Nitin Passi, Joint Managing Director, Lotus Herbals said: “Lotus Herbals Youth Rx symbolises green beauty and our scientifically researched natural product line redefines the anti-ageing category. We are glad that we have such a stunning celebrity endorser who resonates with the brands ethos and values. Actress Malaika Arora elaborates “I am delighted to associate with Lotus Herbals YouthRx since their products are free from Parabens & Artificial preservatives, is Non-toxic to the environment & are tested on Indian Skin.  These wonderful products are all you need for radiant, firm, hydrated, youthful looking skin. My need for younger and healthy looking skin  has finally been met by Lotus YouthRx.”

     

     

  • Launches digital campaign to celebrate Sustainable September

    Lotus Organics+ teams up with Wildlife Trust of India

    By Our Staff

     

    Lotus Organics+, organic beauty brand, has associated with the Wildlife Trust of India (WTI) to celebrate Sustainable September with a digital campaign #caretoliveorganic commences across digital platforms.

     

    Commenting on the association with the Wildlife Trust of India, Nitin Passi, Joint Managing Director, Lotus Herbals said: “At Lotus Organics + we strongly believe in sustainability, protecting nature and our wildlife. It has propelled us and Dia to joined hands with the Wildlife Trust of India to celebrate “Sustainable September”. Our intention is to inspire people to adopt a sustainable lifestyle and realize the importance of climate change and how it adversely affects our wildlife and the environment.”

     

  • Social media campaign begins on World Environment Day

    Lotus Organics+ collaborates with Exclusivelane

    By Our Staff

     

    Premium organic skincare brand Lotus Organics+ has collaborated with ExclusiveLane.com. This online handicraft brand encourages and helps small artisans to market their eco-friendly products across the globe. A digital campaign will run on social media platforms of both the brands.

     

    Elaborating on the collaboration, Nitin Passi, Joint Managing Director, Lotus Herbals said: “With environmental concerns being more and more relevant, actions from socially responsible brands can heavily affect consumer behavior. we are glad to collaborate with Exclusive lane.com, a niche lifestyle brand that shares our values on sustainability and the protection of the environment. With this endeavor, we intend to join hands with similar niche brands on a regular basis, thereby giving them a bigger platform to address environmental concerns.”

     

    Lotus Organics+ social media campaign in collaboration with ExclusiveLane.com goes live on world environment day on 5th June 2021. Both brands turn World Environment day into an occasion to create meaningful engagement with their audiences through social media posts, stories, and IG sessions to create awareness. For Lotus Organics+, the objective of the collaboration is to educate its audience that living organic is not only about using organic skincare and hair care products that are produced using sustainable practices but also about making other small changes in one’s lifestyle. These could be minor changes to our daily living, such as choosing wooden cutlery over steel cutlery and using ceramics products for dining and home decor. During the month-long campaign, consumers who shop at lotus-organics.com and ExlusiveLane.com could avail exciting discounts and offers, which could be redeemed in the form of vouchers and free gifts.

     

  • New campaign to celebrate Earth Day and its core beliefs

    Dia Mirza appointed brand ambassador of Lotus Organics+

    By Our Staff

    Lotus Organics + has appointed Dia Mirza as the brand ambassador for its Lotus Organics+ range of skincare and hair care products. As the face of the brand, Dia will appear in multiple campaigns which will run across digital platforms.

    Said Nitin Passi, Joint Managing Director, Lotus Herbals: “Lotus organics+ is a brand committed to a non-toxic lifestyle and emphasizes the benefits of living life the organic way. We are delighted to associate with Dia Mirza, who shares the same passion for a better, greener world. She personifies the organic lifestyle, cares about the environment, and makes conscious choices towards sustainability. Actress Dia Mirza elaborates, “I’m proud to be associated with Lotus Organics+, a brand that has deep-rooted values and an ethical approach towards the environment. It is a responsible 100% certified organic beauty brand committed to providing holistic skincare and hair care products without using any parabens or harmful chemicals. I am personally committed to sustainable living and aim to live a no-plastic lifestyle.”

     

     

  • It’s titled ‘Go Glow Girls’

    Jacqueline Fernandez stars in Lotus Whiteglow campaign

    By Our Staff

    Beauty brand Lotus Herbals has launches a nationwide hunt through a high decibel social media campaign “Go Glow Girls” for its flagship brand “Lotus WhiteGlow”. The campaign features brand ambassador Jacqueline Fernandez and features a month-long contest commencing today (April 1) that will be showcased on all Lotus Herbals social media platforms.

    Commenting on the campaign, Nitin Passi, Joint Managing Director, Lotus Herbals said: “This is the first time that we are embarking on a nationwide hunt to discover new talent who will be the social faces of the brand. With this campaign we aim to break through the clutter and engage directly with millennials, who form a large part of our consumer base. Miss Universe Sri Lanka and brand ambassador for Lotus WhiteGlow, Jacqueline Fernandez says, “This is a fun peppy campaign and it’s wonderful that Lotus WhiteGlow is creating a platform where budding talent can showcase their creative skills. It’s a perfect medium to connect with young aspirational women and I am really looking forward to seeing the new Glow Girls”.