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Tag: Nitin Parmar

  • The campaign has conceptualised by Arun Iyer’s Spring Marketing Capital and directed by Nitin Parmar, Equinox Films

    Airtel Xstream’s campaign by Equinox

    By A Correspondent

     

    Advertising production house Equinox Films has created a new campaign for Airtel Xstream titled ‘Jo Dekho, Bada Dekho’.

     

    The campaign has conceptualised by Arun Iyer’s Spring Marketing Capital and directed by Nitin Parmar, Equinox Films.

     

    Talking about the campaign, Shashwat Sharma, Chief Marketing & Brand Officer at Bharti Airtel said: “With Airtel Xstream, we aim to transform entertainment at home, in India. The content consumption habits have changed dramatically with users viewing content both across linear TV and App based new age content on mobile. We felt why should the best content out there be confined to viewing on small screen? Airtel Xstream enables a seamless viewing experience across both genres, on your large TV screen. Our partners Spring and Equinox have done a great job in bringing alive the larger-than-life viewing experience of Xstream, in this campaign. So from today –  ‘Jo Dekho Bada Dekho’.

     

    Heading the creative team, Arun Iyer, Founding Partner at Spring Marketing Capital said, “Airtel Xstream is a viewing experience like never before. Most people end up consuming content on their small screens and that is far from optimum. Which led us to the thought of Jo Dekho Bada Dekho. The execution was complex but Nitin and the team from Equinox were a delight to collaborate with in bringing this vision to life.”

     

    Added Nitin Parmar, Director at Equinox Films: “It’s always a pleasure collaborating with Airtel and the team at Spring. Making a commercial is a collaborative, team effort at the best of times and during the pandemic we really got a sense of how true that statement really is. The challenge with this commercial in particular was to visually explain the features of the product in a way that felt immersive and fun – Like a roller coaster ride. Tonnes of conference calls with creatives, client and technicians; hundreds of hours of zoom calls (sometimes across time zones) later- we are really happy with the end result. Airtel allows us to keep pushing our boundaries whilst keeping the creativity intact, and that’s what we love most about working with them”.

     

     

  • The commercial has been shot through four cities, Jharkhand, Uttar Pradesh, Delhi, and Noida while adhering to the norms and guidelines of the lockdown

    Equinox Films creates Airtel’s commercial while adhering to lockdown norms

    By A Correspondent

     

    Equinox films, a company owned by Ram Madhvani, has directed and produced the new commercial “Recharge Revolution” scripted by Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu, for Airtel.

     

    The commercial has been shot through four cities, Jharkhand, Uttar Pradesh, Delhi, and Noida while adhering to the norms and guidelines of the lockdown. The actors and team headed by Annum Waris, Producer, Equinox Films took the right precautions against Covid-19 during the shoot.

     

    Talking about the same, Nitin Parmar, Director, Equinox Films said: “These are tough times for filmmakers but as the famous saying goes, the show must go on. You have to keep challenging yourself and look for new ways to stay relevant. If you’re in the business of filmmaking, you have to embrace technology and make the most out of it. The Airtel commercial brought an opportunity for us to experiment and reinvent as ad filmmakers. We are extremely thankful to the actors, their families, and home support for their cooperation in filming this commercial amidst the lockdown.”

     

     

  • Brand launches latest promotion 'Limca jahaan, recharge wahaan'

    Limca out with a sequel to ‘Phir Ho Ja Shuru’ ad campaign

    By A Correspondent

     

    Building on the Chor-Police “Phir Ho Ja Shuru” campaign, Limca has further extended its campaign by introducing another TVC under the same tagline. The new ad campaign focuses on the spirit of not giving up and starting all over again after a physically exhausting task. Taking consumer engagement to the next phase, the TVC also introduces its promotion ‘Limca jahaan, recharge wahaan’. Open to individuals residing across India (except in the state of Tamil Nadu), the offer allows 10 lucky winners to win mobile recharge up to INR 1000.

     

    Emphasizing on the spirit of being game enough to start all over again, the campaign revolves around the rejuvenation of a physically exhausted individual with Limca and getting a free mobile recharge, thus highlighting Limca’s act as a saviour on both counts. The TVC showcases a young traveler trying to locate a guesthouse in a remote hill station and as he is about to receive directions to the guesthouse he runs out of balance in his phone. The exhausted traveler with a heavy luggage reaches to a hill top. The Limca in his bag then comes to his rescue by providing refreshment along with a recharge of INR 1000.

     

    Conceptualized by Leo Burnett, the film has been directed by Nitin Parmar and produced by the production house – Equinox Films.