By A Correspondent
Sunfeast Farmlite biscuits has launched its digital film, #LetsTakeCare that talks about the sacrifices a mother makes which take a toll on her health.
Said Paritosh Wali, COO, ITC Foods- Confectionary: “As a brand, Sunfeast Farmlite has always been part of consumer’s healthier lifestyle by providing differentiated and superior offerings made with healthy ingredients. With this online film, Sunfeast Farmlite aspires to promote a healthier lifestyle for the care-givers and the nurturers of our families – our mothers. #LetsTakeCare is driven by this objective and talks to the kid in each one of us to help our mothers lead a healthier lifestyle. Even if few of us are able to nudge our mothers to a healthier lifestyle, this campaign will be truly successful.â€
Added Nitin Kankare, CEO, FCB Ulka: “The video portrays how while growing up; our mothers have always been our heroes and inspiration. Their exceptional multi-tasking abilities and deep affection have left us secure, cradled in their love. As we slowly grow up, sheltered in her love, we ask ourselves – ‘Why and when did our heroic mothers stop taking care of themselves?’ Sunfeast Farmlite tried to answer this question through a heartwarming social experiment by taking them back to school and asking us to take the pledge #LetsTakeCare for our sacrificing mothers.â€