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Tag: Nitin Jain

  • The campaign would reach out to consumers via TV, digital and social media advertisements and influencer engagement

    Sennheiser unveils its #DareToDisconnect initiative in India

    By A Correspondent

     

    Sennheiser has rehashed its marketing strategy and launched its first ever television campaign titled #DareToDisconnect for the Indian market. Urging the consumers to disconnect from the mundane and monotonous lives by losing themselves to music, the new campaign is aimed to bolster the wireless headphones category in the Indian market.

     

    Targeted towards the new age hyper-social consumers this 360-degree campaign planned and executed by Motivator would reach out to consumer via TV, digital and social media advertisements and influencer engagement.

     

    Commenting on the launch of the campaign, Kapil Gulati, Director Consumer Segment, Sennheiser India, said: “With over a 70-year history that has been built on the culture of innovation and a vision to shape the future of the audio industry, we at Sennheiser have always strived to give our consumers the best of audio. Taking that one step further, we are extremely excited to launch our new campaign #DareToDisconnect. We believe in understanding the needs of our consumers in the market, as every market is dynamic and requires a unique approach. The Indian consumer has always been a smart and aware one; if they do not receive value in what they invest their time and resources in, there is no coming back from there. Over the past 12 years, we have invested tremendously in the Indian market and now that it has become an evolved headphones space, we thought it is the best time to take a step further and deep dive into building meaningful connections. With the launch of our new campaign that focuses on our wireless range, we really look forward to reaching out to the millennials and hope they receive value from it.”

     

    Added Nitin Jain, General Manager, Motivator: “We are part of a very fast paced and rapidly changing lifestyle. Thanks to the smart devices around us, staying connected has become the need of the hour. However, one needs to disconnect for a while from the mundane life reconnect with oneself and what better than Music to do this. We saw this as a perfect insight to launch Sennheiser’s first-ever campaign – #DareToDisconnect. We have integrated with Flux@TheGlitch & Foxymoron to design & deploy the campaign.”

     

     

  • Madison won the business in a multi-agency pitch and will handle the entire digital mandate for both brands including social media

    Madison Digital wins digital mandate for Marvel Tea

    By A Correspondent

     

    Madison Digital has announced that it has been appointed the digital agency for Marvel Tea in Delhi. Madison won the business in a multi-agency pitch and will handle the entire digital mandate for both brands including social media.

     

    Said Nitin Jain, Director (Operations), Marvel Group: “The appreciation of our products and services has always been a stimulus to keep innovating and moving forward by providing best of quality and value for money to our buyers. We are in an exciting phase right now where we would like to keep our customers informed on every step in the brand. We are confident that the collaboration with Madison Media would help the brand grow to the next level in the digital space”.

     

    Added Vishal Chinchankar, Chief Digital Officer, Madison Media:“Marvel Tea is one of the top brands in beverage category and we are absolutely thrilled that Marvel Tea has chosen us to be their digital partner. With our team expertise and capabilities in CPG category, we hope to do exciting and innovative work that will help Marvel Tea strengthen its brand and business in the coming years”.