MxMIndia

Tag: Nitin Gupta

  • Agency aims to create all-new behaviour around good financial habits through digital content

    Webchutney wins Uni Cards mandate

    By Our Staff

     

    Dentsu Webchutney, Dentsu India’s digital creative agency, has won the digital mandate for the new age fintech brand, Uni Cards.

     

    Gautam Reghunath
    Gautam Reghunath

    Commenting on the win, Gautam Reghunath, CEO, Dentsu Webchutney said: “We are in the era of fintech, which has proven to be the great equalizer in a short time. India has millions and millions of credit-eligible consumers waiting for unique, tailored financial solutions. Uni Cards is leading innovation here, and along with them, we are on a quest to redefine how credit is consumed in India.”

     

    Nitin Gupta
    Nitin Gupta

    Added Nitin Gupta, Founder & CEO, Uni Cards: “Uni is set to disrupt the credit industry by innovating and making extremely customer-centric products.  As a creative agency is known to successfully mold brands with iconic ideas, it was a no-brainer to partner with the best in business. It is the beginning of a long and exciting road for us at Uni Cards, and we are glad to partner with a team that has a nuanced understanding of the category that can lead us into long-term success.”

     

    Sidharth Rao
    Sidharth Rao

    Said Sidharth Rao, CEO, DentsuMB Group India commented, “This is an exciting win for all of DentsuMB Group. We want to bring the best creative minds from across Dentsu and Webchutney to create memorable work in this very interesting category. Our teams have only just begun working together with Uni Cards and we can already feel their incredible passion for innovating for India and building products that will boost the country’s credit industry.”

     

  • Asymmetrique now has a leadership team that collectively brings 100 man years of experience

    Asymmetrique makes senior leadership appointments

    By A Correspondent

     

    Dr Aneetha Kasuganti
    Prabhakar Jampa

    Asymmetrique, a digital-era marketing and brand solutions company, has recently made new appointments to their senior leadership team. The new members are Prabhakar Jampa, Chief Experience Partner, Dr Aneetha Kasuganti, Director – Analytics and Insights, and Shuvadeep Nag, Partner – Brand Development (Head – Kolkata Operations).

     

     

     

    Shuvadeep Nag
    Nitin Gupta

    Commenting on the new appointments (as well as damning the digital plays set up by larger advertising networks), Nitin Gupta, Chief Executive Partner & MD, Asymmetrique, said: “At Asymmetrique, we’re on a mission to redefine the digital agency services landscape from a disaggregated and complicated maze cobbled together by the large agency networks, to the truly integrated service offering that new age marketers seek. We are honoured to welcome aboard these new members of the Asymmetrique team, who bring with them immense talent and depth of experience for our clients.”

     

  • The agency will handle integrated marketing duties for India’s largest provider of onsite solar power

    Asymmetrique wins marketing and branding mandate for CleanMax Solar

    By A Correspondent

     

    Asymmetrique has won the marketing and brand communications mandate for CleanMax Solar. Asymmetrique will be responsible for a series of activities including brand positioning, digital marketing and lead generation, social media marketing, content creation and marketing, website enhancement and maintenance.

     

    CleanMax Solar is a leader in solar solutions, with the largest installed base of rooftop solar power generation in India. As a first mover in the space, CleanMax Solar enjoys a reputation nationwide of being a solution provider with deep engineering expertise and a no-compromise attitude towards quality.

     

    Speaking on the win, Nitin Gupta, CEO & MD, Asymmetrique said, “It gives us great pleasure to have acquired the opportunity to create strategic communications for CleanMax Solar’s unique solutions. Our aim is to position the brand as a pioneer in solar power projects  and build an effective connect with consumers through focused, cutting edge strategies leveraging our innovative ecosystem.”

     

    Kuldeep Jain, Managing Director, CleanMax Solar, commented, “We are excited to bring on board Asymmetrique, as our brand solutions partner. With their fresh approach and creative thinking, we feel Asymmetrique is sure to add value and offer advanced business-led solutions”

     

  • Palasa has managed to win the creative mandates for KG Beverages, RESTLESS and BUZZ

    Palasa now creative partners with KG Beverages

     

    Sandeep Bomble
    Nitin Gupta

    By Shubhangi Mehta

     

    Palasa has managed to win the creative mandates for KG Beverages, RESTLESS and BUZZ. Along with creative mandates, Palasa will also be involved in the packaging and marketing of both the products.

     

    RESTLESS is an action drink which will be competing with the likes of Red Bull and Cloud 9. KG Beverages will also be launching range of carbonated drinks like Lemon Clear drink,Orange, Green Apple Cola and Jeera Masala. BUZZ is premix alcoholic beverage which will be available in three exciting flavours.

     

    Sandeep Bomble, founder, director, Palasa, said: “We have been associated with KG beverages since 8 years and we have created this product range together. Many others wanted to be a part of it but no one else could win it, as it is our baby”.

     

    Nitin Gupta, CEO/founder, said: “I have worked with Sandeep for almost eight years for SYKZ and having seen his work, there was no question of calling other agencies to pitch. Sandeep’s work has always impressed me and we are already quite happy with whatever they are doing for the brand.”