MxMIndia

Tag: Nitin Bawankule

  • The campaign is dedicated to the confidence of millions of young Indians and their families

    Nestle Munch & Star India celebrate ‘Crunch Ka Attitude’

    By A Correspondent

     

     

    https://www.facebook.com/NestleMunchIndia/videos/849567448871493

     

    Nestle’s Munch brand and the Star India network have announced the launch of their #CrunchKaAttitude campaign. It will be rolled out across Star India’s network of channels as well as select digital platforms in Hindi, Tamil, Telugu, Malayalam and Kannada.

     

    Commenting on the launch of the campaign,  Nikhil Chand, Director – Foods & Confectionery, Nestlé India, said: “In the current environment, the young in the family have their own sets of doubts to overcome – like exams getting postponed, online classes, connections with friends becoming virtual and many such moments of doubts. But, in these moments of anxiety and fear of the unknown, the resourceful and resilient young Indians play their part with enthusiasm and positivity to make a difference to their families, friends and especially themselves. The video voices a sentiment of resolve of the youth of India to play their part with a positive attitude.”

     

    Added Nitin Bawankule, Head – Ad Sales, Star and Disney India: “We are excited to collaborate with Nestlé MUNCH to roll out ‘Crunch Ka Attitude’ campaign across our network, to share the message of hope and positivity to millions of our viewers. It’s inspiring to see how the youth is boldly accepting the ‘new normal’ during these unprecedented times. Besides supporting their families with daily chores, they are also upskilling themselves to come out of the situation better and stronger.”

     

     

  • The report revealed that India’s e-tailing market is at an inflection point and will see rapid growth

    Google Forrester Report predicts online shopper base to reach 100 million by 2016

    By A Correspondent

     

    Consumer confidence to shop online will continue to rise and India will have 100 million online shoppers by 2016. This was revealed by Google, in its annual online shopping growth trends report, compiled by combining an extensive research conducted by Forrester Consulting and Google search trends. The report revealed that India’s e-tailing market is at an inflection point and will see rapid growth to become a $15 bln market by 2016.

     

    The research conducted by Forrester Consulting by interviewing 6859 respondents covering both online buyers and non-buyers in 50 cities/towns, revealed  that online shoppers base will grow 3x by 2016, and over 50 million new buyers will come from Tier 1 and Tier 2 cities. The confidence to shop online was on the rise as 71 per cent non-buyers from Tier 1 and 2 cities said they plan to shop online in next 12 months. The findings also revealed that women buyers in Tier 1 cities were more engaged in online shopping, and outspend men by 2x. Women were also responsible for driving growth in categories like apparels, beauty & skincare, home furnishing, baby products and jewelry.

     

    Looking at the growth trends of the categories, the report also projected that 40 million women are estimated to shop online in India by 2016. 2/3rd of online shoppers highlighted Convenience and Variety as major reasons to shop online in addition to discounts. Over 60 percent respondents also felt that buying online was directly correlated with social status. Mobile phones emerged as an important access device for online shoppers with 1 out of 3 online buyers transacting on their mobile phones in Tier 1 and Tier 2 cities. In Tier 3 cities, 1 in 2 buyers said they use mobile phones to purchase products online. This was also reflected in Google search trends with mobile phones queries growing 3x in last three years. Today, over 50 percent of shopping queries were coming from mobile phones, this share was as low as 24 per cent just two years back.

     

    Speaking at the launch of the report, Nitin Bawankule, Industry Director for Ecommerce, Local and classifieds, Google India said, “The consumer confidence to shop online has grown significantly in  last year and a half, and our objective was to understand the factors that are driving this growth and arrive at indicators that will help propel the Industry forward. As the report indicates, behavior of Indian online buyer is fast mirroring buyers in more developed markets as more subjective product categories have started to see significant growth. The e-tailing Industry needs to act now to cater to this strong user growth trend. Improved customer experience across all touch points, easy to use mobile apps can create a strong pull for non-buyers to shop online in Tier 1 and 2 cities. Women buyers are set to become the most significant contributor to the growth of online shopping and there is a huge opportunity waiting to be unlocked in this user segment.”

     

    Amongst the challenges, 62 percent buyers said they were not satisfied with their online shopping experience. 67 percent buyers also highlighted that the current return process was too complicated and expensive. Trust was a major issue with Non buyers, 55 percent non buyers did not trust the quality of products sold online, 63 percent said they were concerned about the safety of transacting online and 65 percent said, they don’t feel comfortable sharing personally identifiable information online. 66 percent of total respondents said that poor connectivity was also a major barrier for them to shop online.

     

  • As per IAMAI, PCI & IMRB report the digital payments industry is expected to grow at a rate of 40 per cent to reach INR 120,120 crore by December 2014

    India’s e-Commerce growth to be driven by digital payments

    By A Correspondent

     

    The Indian e-Commerce market as of December 2013 stood at INR 62,697 crore though only 25 million of over 231 million internet users transact online. And, security still emerges as the major issue for online transactions.

     

    As per IAMAI, PCI & IMRB report the digital payments industry is expected to grow at a rate of 40 per cent to reach INR 120,120 crore by December 2014.

     

    According to Asit Oberoi, Sr. President & COO – Yes Bank, “Though security is a concern for many, it is imperative to point out that the evolving and tech savvy customer today, is more confident transacting online. The digital payments industry is witnessing a steady growth and that goes on to show the acceptance of online transaction.” While global online utility bill payment hovers around 18 per cent, in India it is around 10 per cent.

     

    Speaking at the 6th IAMAI National Conference on Digital Commerce, Ravi Sundarajan, Chief operating Officer – Webaroo said that China is set to be the world leader in e-Commerce in the next 18 months. “With over 240 million online shoppers, China is set to be the new leader in e-Commerce. In China 6 per cent of retail sales accounts for online shopping and has been growing at an exponential rate in the last ten years and compared to that only 1 per cent of retail sales accounts for online shopping in India.” According to him, “If India has to become a world leader in e-Commerce, mobile apps; sms marketing has to evolve.”

     

    Speaking about engaging internet users in online retail, Nitin Bawankule, Director – e-Commerce & Online Classifieds, Google India, said, “When Google started GOSF in 2012, 50 per cent of the shoppers were first time buyers. In 2013 GOSF, 55 houses and 285 cars were sold with 40 per cent of the shoppers being women. This clearly shows how consumers are increasing spend on through the internet, though India is way behind when compared to other countries.”

     

    In the US, there are 245 million internet users and 156 million online buyers, while China has 538 million internet users with 270 million online buyers. Closer home, Sri Lanka, with 3.2 million internet users, has 2 million online buyers and Australia, which is a similar economy to India, has 20 million internet users with 11 million online buyers. Unfortunately, India, with over 231 million internet users, has mere 25 million online buyers.