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Tag: Nitin Agarwal

  • #MallNahiMarket is a 360-degree media campaign which reinforces ShopClues' market positioning as a mass brand

    Shopclues unveils its latest #MallNahiMarket campaign

    By A Correspondent

     

    ShopClues has unveiled its latest campaign titled #MallNahiMarket. The objective of the campaign is to break the clutter in the realm of e-commerce with its value-for-money shopping experience.

     

    #MallNahiMarket is a 360-degree media campaign which reinforces ShopClues’ market positioning as a mass brand. The campaign offers its shoppers an experience of an Indian street market with competitive pricing and a wide assortment.

     

    ShopClues’ latest TVC depicts a happy Indian Shopper who dances to the tunes of “Yeh Mall Nahi Hai, Market Hai, Yeh Good for the Pocket Hai.” This happy-go-lucky character celebrating bargains at ShopClues represents the company’s shoppers who are bargain-hunters and love a bazaar-like experience! The communication route is meant to strike a chord with ShopClues’ consumers who rely on great pricing across the ShopClues website and mobile app. The TVC ably illustrates that the ShopClues’ app is perfectly poised to give customers the most authentic market experience online which reiterates its communication – “Market in your Pocket”.

     

    ShopClues plans to roll out 3 TVCs for its leading categories namely Fashion, Home & Kitchen, and Electronics. These fun-to-watch TV ad films have been created and conceptualised by Mumbai-based Enormous Brands.

     

    Talking about the new brand campaign, Nitin Agarwal, AVP-Marketing, ShopClues commented, “Through the new ad campaign, our key endeavour is to reinstate ShopClues’ brand positioning as the ultimate marketplace for the value-conscious shoppers. We want to emphasise on replicating the Bazaar-like familiarity & experience on the online and mobile platforms. On our platform customers can expect the biggest product range & price points that remind them of their favourite markets. This USP of our brand is what we wish to drive home through our latest TVCs.”

     

    When asked about his stance on the Latest Campaign launch, Ashish Khazanchi, Managing Partner of Enormous Brands said, “While shopping at a mall is a concept from the west, shopping at a market is a more culturally-rooted experience for most Indians. To cut through the clutter of online malls, ShopClues has always drawn a parallel to bazaar experiences that appeal to the masses. #MallNahiMarket aims to meet the consumer expectations and does so in a relatable and colloquial tone and manner.”