MxMIndia

Tag: Niti Kumar

  • Rachana Shah Monteiro to head west for Starcom

    By Our Staff

     

    Starcom India has announced the appointment of Rachana Shah Monteiro as the West Head for India. As a Senior Vice President, she will be responsible for leading and strengthening client relationships and business growth for the West office. In her last stint at Mediacom, she led the AOR for P&G Indian subcontinent.

     

    Said Niti Kumar, COO, Starcom India: “I am really excited to welcome Rachana into the Starcom family. She has a proven record in managing large businesses and teams and her expertise will help us drive more value for our diverse portfolio of clients. We have a fabulous team in Mumbai and I am confident that with Rachana at the helm they will strive toward greater heights.”

     

    Added Shah Monteiro: “I strongly believe that the entire media agency model is segueing towards the collaboration of specialisations, in driving omnichannel marketing for the client. Starcom has a heterogeneous, very strong portfolio of clients and is known for bringing in compelling brand experiences through the use of data and technology. I look forward to delivering integrated value propositions that drive immense growth for clients and further strengthening Starcom’s culture of innovation and collaboration.”

     

  • She will report to Rathi Gangappa, CEO of Starcom Indi

    Niti Kumar is Starcom COO

    By Our Staff

     

    Niti Kumar
    Niti Kumar

    Publicis Group’s Starcom has strengthened its leadership team by appointing Niti Kumar as Chief Operating Officer. In this role, she will be responsible for client deliverables, revenue growth and new business development across the agency’s offices. Kumar will report to Rathi Gangappa, CEO of Starcom India and will work closely with the senior leadership at Publicis Media to consolidate businesses and drive integrated solutions.

     

    On the appointment, Gangappa said: “I believe that there is immense growth potential in the market today, especially considering the shifts we are likely to see in consumer and work place habits in a post- pandemic era. This is the right time for Starcom to recruit the right talent, drive future-focused capabilities and to grow the agency’s business through innovative and organic streams. Niti has a successful track record of driving new business growth and fits right into this vision. I am confident that her rich experience in marketing communications will be an asset that will add immense value to our clients and people alike. ”

     

    Before joining Starcom, Kumar was Senior Vice President at Penguin Random House India. She has also worked in leadership roles at GroupM (Managing Partner North & East at Mediacom) and Mudra Communications (Office Head, Media, Delhi & Kolkata).

     

    Embarking on her new role as COO, Kumar added: “I’ve always believed in the power of communications to influence a brand’s business impact and their relationship with consumers. Starcom has a diverse and interesting portfolio of clients, and I’m looking forward to working with them to drive more value, innovation and effectiveness for their media investments while also using the agency’s unique offerings to grow and strengthen the teams and the business”

     

  • She will report to Gaurav Shrinagesh, CEO, Penguin Random House India & SEA

    Niti Kumar to head marketing @ Penguin Random House

    By A Correspondent

     

    Penguin Random House India has announced that Niti Kumar has been appointed as Senior Vice President, Marketing, Digital and Communications for the company. She will report to Gaurav Shrinagesh, CEO, Penguin Random House India & SEA.

     

    Kumar was most recently Managing Partner (North) with MediaCom responsible for leading revenue, people, client relationships, strategy/ insights and new business for the company.

     

    Said Shrinagesh: “I am delighted that Niti will be leading our fabulous Marketing, Digital and Communication team which are going to be integrated henceforth to ensure greater discoverability for our authors and books. Niti will work closely with colleagues across the company, ensuring we’re aligned and progressing towards the ongoing goal of connecting to our readers as closely as possible.”

     

    Added Kumar: “I am extremely excited to be joining Penguin Random House India. For me, this role is probably the best amalgamation of a personal passion (books) and my professional expertise (communication and media). I look forward to working with the team at Penguin Random House India at adding more value to authors and their titles through the marketing function.”

     

     

  • Sushanto Biswas will will replace Niti as the head of MediaCom Delhi

    MediaCom strengthens leadership team

     

     

    MediaCom has announced few significant changes and additions to its leadership team in India. Niti Kumar moves from the Delhi office head role to a national role in which she will lead strategy and insights and new business for MediaCom India.

     

    Sushanto Biswas will will replace her as the head of MediaCom Delhi. Biswas moves to MediaCom from Mindshare, where he used to lead the Ford business. He has over 19 years of experience across agencies and media houses. He will be based in Gurgaon and will oversee all the day to day operations and key client relationships based out of Delhi.

     

    Said Debraj Tripathy, Managing Director, MediaCom on the developments: “Niti and Sushanto, both come with a vast amount of professional expertise. I am delighted to see Niti grow and take on a larger role within the company and am excited to have Sushanto join our leadership team. Their individual knowledge and experience will add to our team’s strength. I am confident that both of them will shine in their new roles.”

     

  • The firm is now focusing on driving growth and new acquisitions through mass media brand building activities

    MediaCom bags mydala media account

    By A Correspondent

     

    Close on the heels of winning SAB Miller from Starcom, MediaCom has won the mydala.com media business following a closely fought pitch against IPG’s Lodestar. mydala is the largest online and mobile coupon and discount marketing platform site in India, and is now focusing on driving growth and new acquisitions through mass media brand building activities.

     

    Commenting on the win, Anisha Singh, Co-Founder & CEO, mydala, said, “We are happy to announce this association. mydala is growing at a phenomenal pace and working with MediaCom will help in pushing the boundaries and reaching out to our customer base in innovative and creative ways.”

     

    Says Niti Kumar, General Manager, MediaCom Delhi, who led the pitch “Ecommerce is the buzziest category on media today, and working with a unique model like mydala will be a great learning experience for the team. We are super excited!”