MxMIndia

Tag: Nitesh Tiwari

  • With this thought, KBC promises a comeback this year

    KBC Season 12 credo is Jo Bhi Ho, Setback Ka Jawaab Comeback Se Do

    By A Correspondent

     

    The 12th Season of Kaun Banega Crorepati (KBC) gears up for a comeback with the thought – Jo Bhi Ho, Setback Ka Jawaab Comeback Se Do.

     

    Conceptualised and written by Nitesh Tiwari & Nikhil Mehrotra, the campaign is directed by Nitesh Tiwari, and it touches a raw nerve.

     

    Said Amit Raisinghani, Head – Business Planning and Communication, Sony Entertainment Television: “KBC celebrates the achievements of people irrespective of how small or big the achievements are. The campaign this year has been driven by people’s determination to turn adverse circumstances in their favor and move ahead in life. It’s always a pleasure to work with Nitesh Tiwari, who exactly knows the pulse of the situation, and creates impactful ad films for KBC. We hope, like in past, this campaign resonates strongly with our audience.”

     

    Added Tiwari:  “I am grateful for the trust that Sony puts in me each year for the KBC campaigns. This year is of course very different and challenging for all of us is every aspect. But it has been a year of learning and exploring avenues that probably weren’t thought of, paving the path for something meaningful. Which leads us to the insight that there is a spark somewhere in each one of us that keeps us going, notwithstanding the obstacles, however big or small. The idea of this campaign is to reignite the spark and inspire people to move ahead in life.”

     

     

  • The commercial has been directed by Nitesh Tiwari of Dangal and Chhichhore fame and choreographed by Mudassar Khan who has earned a name for his choreography style in many Salman starrer films like Dabangg, Ready, Bodyguard etc

    Now Salman Khan is brand ambassador for Navratna oil

    By A Correspondent

     

    Navratna Oil, from the house of Emami Limited, has kicked off its new season with actor Salman Khan.

     

    Speaking on this occasion, Harsha V. Agarwal, Director, Emami Limited, said: “We are very happy to have India’s evergreen hearthrob Salman Khan on board for our brand Navratna.  We found Salman’s mass appeal and fan base to be a perfect match for Navratna’s deep connect with its consumers. We are confident that our new communication with its peppy presentation featuring the superstar will help the brand to scale up its mass appeal quotient further.”

     

    The commercial has been directed by Nitesh Tiwari of Dangal and Chhichhore fame and choreographed by Mudassar Khan who has earned a name for his choreography style in many Salman starrer films like Dabangg, Ready, Bodyguard etc.

     

     

  • The film has been conceptualised and written by Nitesh Tiwari and Nikhil Mehrotra

    KBC 10 salutes the spirit of resilience with #KabTakRokoge

    By A Correspondent

     

    In its 10th season, KBC is back with its iconic host Amitabh Bachchan and will applaud the undying spirit behind every struggle. Celebrating the spirit of resilience, Sony Entertainment Television, has unveiled the theme for this year’s campaign – KabTakRokoge.

     

    Conceptualised and written by the Dangal duo Nitesh Tiwari and Nikhil Mehrotra, the campaign highlights three relatable stories. The films have been directed by Nitesh Tiwari and Ashwiny Iyer Tiwari.

     

    Said Aman Srivastava, Head – Marketing at Sony Entertainment Television said: “KBC is an Iconic show. Its campaigns in past years have touched and moved millions of Indians. It has won National and International awards and has successfully built anticipation for the show. This year’s theme of ‘Kab Tak Rokoge’ is both inspiring as well as upbeat and reflects Indian society’s prevalent ‘Can Do, Will Do’ attitude. Nitesh Tewari has always created magic with KBC campaigns and this year again, he continues to weave the same magic with relevant insight captured with great cinematic impact. This time around, we also have Ashwiny Iyer Tiwari who will direct a film for the campaign.”

     

     

  • The ad film is part of a larger transformation drive conceptualized by Hyper Collective

    Hyper Collective renders a moving Father’s Day film for Building Blocks Group

    By A Correspondent

     

    A father chooses his daughter’s education over their marriage and decides to empower his daughters to pursue their dreams. This is the plot of the latest short film produced by Building Blocks Group on eve of Father’s Day.

     

    The ad film is part of a larger transformation drive conceptualised by KV ‘Pops’ Sridhar’s Hyper Collective.

     

    On his thought process and vision for the campaign, Pops said: “At the heart of Building Blocks Group are core values of Transparency, Integrity, Growth, Unity, and Excellence. We created a vision and purpose that would reflect exactly that. Your true wealth is not your money. Your true wealth is the happiness and growth of your children. With the context of Father’s Day, the film not only shows a father choosing to empower his daughters. But also where the new India is heading. Progress and change are the long term dreams of not just Building Blocks but all of India.”  The ad film is directed by Nitesh Tiwari.

     

    Added Mallikarjun Reddy, Chairman & Managing Director of Building Blocks Group: “We are not in the business of selling land, we are in the business of helping people progress. We want to be people’s financial progress partners and the brand philosophy Your True Wealth stems from the same belief system. In a world driven by materialism, we want to emphasize the importance of investing in true wealth and that is your children’s future. This campaign will strengthen our vision as a brand and a company even more. I’m delighted to have Nitesh and Pops’ team create this iconic film for us.”

     

     

  • Big B lent his baritone voice for this experimentation for the first time in his career

    Big B takes to Acapella to woo consumers about Navratna Oil

     

     

    Navratna Oil has launched a new video with actor Amitabh Bachchanas an Acapella singer. Bachchan will be seen crooning the iconic song ‘Sar jo tera chakraye’ from the film Pyaasa. Created by Leo Burnett Orchard and directed by Nitesh Tiwari, the video has been digitally released on Youtube.

     

    Speaking on this occasion, Harsha V Agarwal, Director, Emami Limited, said: “Sar Jo Tera Chakraye, is one of the iconic musical hits from the movie ‘Pyaasa’ that people still love to hum. The song and its portrayal of a barber offering relaxing Champi has a very natural correlation with our brand Navratna which when applied for a head massage also offers instant relaxation from stress, tension, headaches and sleeplessness. It is almost as if the song had been written for Navratna only! We wanted to do something engaging for our consumers with this song and our brand ambassador, Amitabh Bachchan. Bachchan, a powerhouse of talent, is one of the most innovative & experimental artist even at this age. We are very happy that he agreed to don this new hat of an acapella singer for our brand Navratna that has every potential to make you feel relaxed and stress-free.”

     

    Added Nitesh Tiwari, the film’s director: “The music format of acapella is growing in popularity among the young music lovers of today. We found that the rhythm of Acapella style of singing has a very direct correlation with the rhythmic sounds and actions created by barbers while giving relaxing Champis to their clients. Amitabh Bachchan, the brand ambassador, also got instantly enthusiastic on learning about this idea and promptly agreed to lend his voice to this experimentation. It has been a wonderful experience for all of us and we have released the music digitally to connect better with today’s consumers who are digitally active and also love Bollywood music.”

     

     

  • Campaign adopts unique approach reflecting DHFL’s commitment to housing for all initiative

    DHFL launches new ad campaign – ‘Aisa Desh Ho Mera’

    By A Correspondent

     

    DHFL has rolled out its new ad campaign ‘Aisa Desh Ho Mera’ with the purpose of empowering people to own their dream home in India. The campaign in association with DHFL’s Brand Ambassador, Bollywood Superstar, Shah Rukh Khan has been conceptualised by Hyper Collective and directed by Nitesh Tiwari.

     

    Commenting on the rationale behind the campaign, Harshil Mehta, Joint Managing Director and CEO, DHFL said, “We are delighted to roll out this campaign which focuses on building conviction amongst the LMI segment that home ownership can now become an achievable reality. DHFL’s campaign ‘Aisa Desh Ho Mera’ envisions the social upliftment that owning a home can bring to the whole nation, through fulfilling the Housing for All vision being driven by the Government. We have conceptualized the campaign with great details basis in-depth insights gathered from the brand over the years. This is indeed a unique opportunity for DHFL to reinforce its commitment to expanding financial inclusion across the country and reiterate our 33-year old vision of offering affordable housing finance to fulfil the dreams of millions of Indians.”

     

    Capturing the essence of the campaign, K V Sridhar, Founder & Chief Creative Officer Hyper Collective said, “The new ad campaign has been brilliantly written, acted and directed to reiterate DHFL’s vision of providing Affordable Housing Finance. The campaign echoes the national sentiment of the need for every Indian to have a roof over their head and living their life to the fullest. Shah Rukh Khan has beautifully brought alive the few simple, and treasured moments of the life of a common man with so much ease and emotion.”

     

  • In pursuit of its mission to spark social change through its 'NayiSoch' campaign, Star Plus has released a special Women's Day communication featuring superstar Aamir Khan

    Star Plus launches new campaign starring Aamir Khan

    By A Correspondent

     

    Star Plus has released a special Women’s Day communication featuring superstar Aamir Khan. Created by Ogilvy and directed by adman-turned-film-maker Nitesh Tiwari, the ad puts the spotlight on one of the nation’s biggest social issues of gender inequality and takes it head on.

     

    Said Uday Shankar, Chairman & CEO, Star India: ”We at Star believe that daughters are equally capable to bring laurels to their families and society. Our latest NayiSoch film reflects this confidence. It not only questions the gender discrimination that still exists, but also iterates our belief that it is time for fathers to step up and inspire their daughters with confidence and self-belief. Aamir Khan brings great credibility and empathy to the role of a father whose progressive thinking gives his daughters the freedom to flourish.”

     

    Notes a communique: “The brand film is a reflection of how in a nation of over 10 million shops and establishments, it is hard to find even a single one that holds the title of “And Daughters” – it is always ”And Sons”.”

     

    Indeed.

     

  • The TVC features brand ambassador Shah Rukh Khan and has been created by Sapient Nitro

    DHFL urges customers to own their dream home

    By A Correspondent

     

    Leading housing finance company Dewan Housing Finance Corporation Limited (DHFL) will be launching its latest TV campaign which is an extension of the earlier ‘Ghar Jaisa Loan’ Campaign on January 14. Featuring brand ambassador Shah Rukh Khan, the new campaign comprises TVCs which will be on air across leading channels and is directed by Nitesh Tiwari and created by Sapient Nitro.

     

    Said Sevantika Bhandari, Senior VP and Head Marketing at DHFL: “Housing is a basic human need and home buying is an important long term life decision. So with this new campaign, we are trying to build conviction among our segment for owning a home. Shah Rukh Khan with his universal appeal connects well with the audience urging to them to take their first step towards home ownership thereby complementing our vision to transform the lives of Indian households by enabling access to home ownership.”

     

    Said KV Sridhar: “The new ad campaign has been brilliantly written, acted and directed to address the dilemma faced by a consumer with regards to identifying the right time to purchase his/her own home. The campaign further complements the previous campaigns launched by the company in the last two years. Shah Rukh Khan has immensely contributed in transforming the brand by creating further awareness and making it relatable to the common man who looks to partner or avail a home loan from a company he/she can trust.”

     

    Added Nitesh Tiwari: “I have been associated with DHFL from the launch of the Ghar Jaisa Loan Campaign. DHFL understands the customer and has captured the emotional moments in the life of people when they actually consider buying a house. Shah Rukh Khan is portrayed as an approachable and friendly person in this campaign. We have conceptualised the campaign with great detail basis the indepth insights gathered from the brand over the years. Taking this route has worked for the campaign as people can relate to him as a friend and as an advisor for helping them take the home buying  decision.”

     

  • The new TVC presents a perfect blend of romance and freshness

    Air Wick unveils TVC to announce new product launch

    By a correspondent

     

    Air Wick has announced the launch of a new flavor and has done so with the launch of new TV commercial. Capturing a series of real life situations amongst the new age couples, the brand aims to rekindle the romance with Air Wick.

     

    The series of 30 second TVCs have been scripted and directed by film-maker of Bhootnath Returns and Chillar Party – Nitesh Tiwari.

     

    The air fragrance market is gradually evolving in India and Air Wick, through this commercial, aims to build the relevance of air-care in our daily lives with an emotional hook to it. The new TVC has tried to capture the human emotions with a distinctive angle to showcase the fact that ‘Air Wick brings life to the air to help one feel more alive and add to the aesthetic of the room.

     

    Commenting on the new TV campaign, Nitish Kapoor, General Manager, RB India said, “Air Care as a category is evolving in India and Air Wick is amongst the top players. Through our new TV commercial we have focused on building relevance through real life situations. Air Wick, with its extensive range of offerings across formats, aims to bring alive the romance and sparkle in the lives of young couples.”

     

    Talking about the new commercial, Director Nitesh Tiwari added, “In the new TV commercial from Air Wick, we have captured real life situations which can cause stress amongst the couple. One must not let the romance from the daily lives fizzle out and the daily nit-picks to turn into mood spoilers. Fragrance can play a crucial role in uplifting the mood and overcoming the daily stress. I am sure most of the couples watching the TVC will be able to relate to it.”

     

  • McCann's campaign for Western Union bagged India's first Gold as Leo Burnett and Cheil win Silvers and BBDO a Bronze

    1 Gold, 2 Silvers,1 Bronze on Day 3

     

    By A Correspondent

     

    “Of course, it feels awesome to win a Gold for something which we had put in a lot of hard work.” That’s Rahul Mathew, Executive Creative Director, McCann Worldgroup India, Mumbai. Mr Mathew and co-exec CD Akshay Kapnadak worked on the Outdoor Lions-winning campaign for Western Union Money Transfer. “It also reinforces the client’s trust on us and our work,” he said. McCann had produced a three-part campaign for Western Union

     

    McCann bagged India’s first Gold in Outdoor Lions for Western Union Money Transfer

     

    Indian entries won four metals on Day 3 of the Cannes Lions 2012. While McCann bagged India’s first Gold for Western Union Money Transfer in the Outdoor Lions, there were two silvers and one bronze in Media Lions. The sole shortlist from India in Creative Effectiveness did not win any metal and in the Mobile Category, there was no Indian shortlist.

     

    Leo Burnett snatched a Silver for Doorstep School in the Best Localised Campaign category
    Cheil won Silver for Samsung Printers in the Best Use of Integrated Media category
    BBDO won a Bronze Lion for its work on Gillette

    The Silver for Leo Burnett came in for Doorstep School for use of media in the Best Localised Campaign category.  Lead credits for the ad: K V Sridhar, National Creative Director, Nitesh Tiwari, Executive Creative Director, Vikram Pandey, Creative Director and Amit Thakur, Art Director.

     

    The other Silver for Cheil was for Samsung Printers for Best Use of Integrated Media. Lead credits for this: Varun Arora, Executive Creative Director,  Shiva Kumar and Dinkar Porwal, Creative Directors and Kamlesh Jangid and Shubhasis Bhatacharjee, Art Directors.

     

    Speaking on the win, Alok Agrawal, COO at Cheil Worldwide India, said, “The Minus One project for Samsung Printer has been winning awards and accolades at various international and Indian festival. So in a way, we knew that the work was a strong contender to be a winner. This is a fine example of a simple yet a powerful idea. One has seen various environment related communication but this is something which each one can practice by just reducing one point size when taking a printout thus reducing the usage of paper. Also the way the entire idea was approached and communicated was unique and caught up on the viral thus helping in winning the Media Lions.”

     

    The Bronze Lion has been won by BBDO for Gillette. The agency’s campaign titled ‘You Shave, I Shave’ . Lead Credits: Josy Paul, Chairman/Chief Creative Officer, Rajdeepak Das, Executive Creative Director, Sandeep Sawant/Josy Paul/Rajdeepak Das. Creative Director, Josy Paul/Yohan Daver/Riti Hamlai/Prakhar Deogirikar/Rajdeepak Das/Sandeep Sawan, Copywriters,  Rajdeepak Das/Sandeep Sawant/Ravi Shanker/Sagar Jadhav/Yohan Daver/Prakhar Deogi, Art Directors.