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Tag: Nissin Foods

  • To elevate its digital presence

    Cheil’s Experience Commerce wins mandate for Nissin Geki Korean Noodles

    Experience Commerce (EC), the integrated digital agency within the Cheil Network, has secured social the media mandate for Nissin Geki Korean Noodles.

    With this partnership, Experience Commerce aims to elevate Nissin Geki’s digital presence by deploying targeted social media initiatives designed to enhance brand awareness, engage the target audience, and drive organic growth across platforms such as Instagram, LinkedIn, Facebook, and YouTube.

    Said Daisuke Okabayashi, Vice President of Marketing at Indo Nissin Foods Pvt Ltd: ”Today, Nissin Geki Korean noodles stand as the preferred choice among young K-Lovers, boasting bold hot and spicy flavours. The immense love for Korean noodles among enthusiasts is evident. Since 2021, we’ve experienced consistent growth, and we’re now poised to accelerate our trajectory even further. It’s paramount for us to align with a strategic partner who deeply comprehends our brand ethos and can craft compelling campaigns across social media platforms. Our decision to collaborate with Experience Commerce is a strategic one; we trust in their expertise and approach, and we’re confident they will not only deliver the desired results but also contribute significantly to our aggressive growth plans.”

    Expressing enthusiasm about the partnership, Meera Ghare, Vice President and Business Head at Experience Commerce, added: “Partnering with Nissin Foods presents a thrilling opportunity for us to leverage our agency’s expertise and market acumen to drive exponential growth for the Nissin Geki Korean Noodles brand. With our collective focus on capturing the imagination of today’s youth and young adults, particularly Gen Z who are K-Lovers, through dynamic and immersive social media content, we aim to revolutionise the narrative surrounding Korean-style noodles in the Indian market.”

  • For Nissin's Geki Korean Noodles

    Digital Refresh Networks wins mandate for Nissin

    By Our Staff

     

    Following a competitive multi-agency pitch, Digital Refresh Networks (DRN), a 360-degree content solutions agency, has won the digital mandate of Nissin Geki Korean Noodles. The account will be functioned and managed creatively by the Mumbai branch of Digital Refresh Networks.

     

    Said Daisuke Okabayashi, Vice President, Marketing of Nissin Foods: “DRN exceeded our expectations with a deep comprehension of our brand’s guidelines and presented a nuanced approach and market strategy towards our brand positioning. Their presentation demonstrated an impressive ability to fulfill our creative prerequisites, setting the stage for an interesting journey ahead. By harmonising our creative and media strategies with DRN as a partner, we are poised to go full throttle and focus our efforts on the expansion of Nissin Foods’ product market share within India’s thriving instant noodles segment.”

     

    Added Barin Mukherjee, CEO of Digital Refresh Networks: “Nissin Foods presents us with a distinctive and exciting challenge for both of its brands that we eagerly want to tackle head-on. Their flavourful products, combined with our deep understanding of the intricacies of the local Indian markets, form a potent alliance. This partnership will showcase DRN’s prowess, particularly in capturing the attention of younger audiences. We are committed to bridging the multilingual and age divides as we deliver seamless brand communication that celebrates the rich tapestry of languages and cultures within the Indian market. One that is bound together with the aroma of delicious food.”