MxMIndia

Tag: Nissan

  • Dr Wadgaonkar will oversee  Nissan's communications globally in an elevated role

    Nissan gets new Corporate VP and Chief Comms Officer

    Nissan Motors announced the following senior management appointment. Dr. Lavanya Wadgaonkar, currently Vice President, Nissan Global Communications, will be promoted to Corporate Vice President and Chief Communications Officer. She will report to Makoto Uchida, President and Chief Executive Officer (CEO).

    Notes a communique: “In this role, she will oversee all of Nissan’s communications activities in Japan and globally, elevating trust and reputation at a critical juncture as Nissan launches The Arc, its new business plan to drive value and strengthen competitiveness. She will also continue in her role as the global champion for DEI responsible for actively promoting a diverse, supportive, and inclusive workplace.”

  • Wilson is Director Marketing, Product & Customer Experience for Nissan Motor India. Sriram Padmanabhan will be Director Marketing, Product & Customer Experience for Nissan Motor Australia

    Nissan appoints Mohan Wilson as Director Marketing

    By Our Staff

     

    Mohan Wilson
    Mohan Wilson

    Nissan India has appointed Mohan Wilson as Director Marketing, Product & Customer Experience, for Business Transformation for India market. Mohan Wilson replaces Sriram Padmanabhan and has taken over the role effective July 1, 2022.

     

    Wilson will report to Rakesh Srivastava, Managing Director, Nissan Motor India, and will be based in Chennai. Meanwhile, Sriram Padmanabhan, who has overseen the launch of the Nissan Magnite in India as Director Marketing, Product & Customer Experience has been appointed Director Marketing, Product & Customer Experience for Nissan Motor Australia. In this newly created role, Sriram will report to Adam Paterson, Managing Director Nissan Australia and will be based in Australia.

     

    Added Srivastava: “Sriram has been an asset for Nissan India with strong contribution towards successful launch of Big, Bold, Beautiful Nissan Magnite under Nissan Next with Nissan Magnite generating a tremendous customer response with over 1 lakh bookings and receipt of the Global Nissan President’s Award. We welcome Mr Mohan Wilson to Nissan Motor India, his global exposure on premium cars would be key to build Nissan brand with focus on customer experience on Nissan NEXT transformation.”

     

  • In this role, she will lead the corporate communications for both Nissan and Datsun and be responsible for the business strategy and performance of the brand

    Nissan India appoints Vani Aiyer as GM, Corp Comm

    By A Correspondent

     

    Vani Aiyer

    Nissan India has appointed Vani Aiyer as its General Manager, Corporate Communication at Nissan India. In this role, she will lead the corporate communications for both Nissan and Datsun and be responsible for the business strategy and performance of the brand.

     

    Vani has been a part of the Nissan family for the last one and a half year, starting off as General Manager, Marketing Communications. With over 15 years of experience in the industry, prior to Nissan, she worked as the marketing head for TVS Automobile Solutions Pvt. Ltd. She took charge on October 1.

     

    Congratulating Aiyer on her new appointment, Rakesh Srivastava, MD, Nissan India said: “Vani brings years of experience in the sector and has a good amount of understanding of the Nissan brand in the time that she has worked with us. I congratulate her and wish her the very best in her new role.”

     

    Added Aiyer: “I am excited to work in Nissan in the Corporate Communications role. This new role gives me an excellent opportunity to build and strengthen Nissan operations for our customers, partners, employees and build a connect with the government, corporate bodies especially in the CSR space.”

  • Global design team offers new creative outlet for fans to express their artistic side with coloring book

    Nissan invites all to #DrawDrawDraw

    By A Correspondent

     

    It all starts with a single line. That is the message from Nissan’s global design team as it looks to connect a worldwide community of artists through the new #DrawDrawDraw social project.

     

    Nissan is offering 23 newly created, downloadable colouring pages featuring Nissan classic cars, current models and futuristic concepts. Nissan designers from around the world created the pages over the last few weeks, a time during which many people have been staying home because of the global coronavirus pandemic.

     

    Said Alfonso Albaisa, Nissan’s senior vice president for global design: “To draw, draw, draw, in our world, is one of the best ways to close the gap between wonderful creative impulses in your head and making it a reality – especially as we face this global pandemic together. Our team of designers, worldwide, are using this time to breathe, to draw, to dream creatively. I know that some of their best work will come from the challenges that we’re facing now. So we thought, ‘Why not give everyone a chance to express themselves creatively and share it with those who will appreciate it?’”

     

     

  • Leo Burnett Experience slams it out of the park with a 'legendary' on-ground act

    Nissan GT unveils largest-ever country map

    By A Correspondent

     

    Japanese automotive giant Nissan’s sportscar, the GT-R raised a salute honour India on Republic Day. Orchestrated by Leo Burnett Experience, the activation arm of Leo Burnett India, Nissan created an outline of the map of India – armed only with the GT-R and the sand on Rajasthan’s Sambhar Salt Lake. Rally driver Rahul Kanthraj was behind the wheel, well-known for his precision in stunt driving and years of successful rallying. Under his expertise, Nissan GT-R recreated a 3 km x 2.8 km map of the country.

     

    To ensure accuracy, the map was created by plotting the co-ordinates on a GPS device and multiple laps were done to match the actual map. The results were captured on video with drones and onboard cameras.

     

  • The winner of the ads I don't understand category came in this morning papers (and not on television oddly enough) with Blackberry saying an asterisk had something to do with action

    Ranjona Banerji: When ads hit a miss

    By Ranjona Banerji

     

    This time I think Airtel has hit a miss: the “what’s mine is yours or what’s yours is mine or what’s mine is mine song” makes you reach for the mute button on your remote. I suppose all good things have to come to an end and Airtel did pretty well with its earlier songs about friendship and sharing. It is testament to good advertising that while I do not actually remember the songs, I do remember them as being listenable.

     

    The grouchy old man as in Ranbir Kapoor for Tata Docomo has outrun its usefulness and is starting to grate. Sooner rather than later, their own customers are going to start thinking about how they’ve kept waiting on the phone, how the service slows down at the wrong time usually and the difficulty of trying to get a human on the line when you have a complaint…

     

    Most people are now feeling the same way about Anushka Sharma, especially her of the Reliance 3G ad. Most feel that she’s too nasty. I feel the worst she can be accused of is grossly exaggerating Reliance’s service. I know it’s a script but perhaps Reliance (or its ad agency) might remember that people are not quite that stupid all the time. Speaking of which, why doesn’t that boyfriend just switch to the same service and end her smart-aleckyness? Maybe he likes her just the way she is? He seems to be a tolerant chap with a sense of humour. Or perhaps his service doesn’t have goons masquerading as bill collectors?

     

    Car buyers although must be quite silly because the “caaaaaaaaar” ad is back. Nissan Sunny is it? I have only one question: whhhhhhyyyyyy? But then I remember the brand so maybe the brand has won but then if I ever buy a car it won’t be this one for sure because I don’t want to sound like a prime twit as I say, “Driver, caaaaaaaaaar le ke aana” to a lift full of strangers. At the very least, I would know the name of my own driver.

     

    If I had to buy a car, it would be a Renault Fluence not because I like it or I know anything about cars but just so I could shut up my show-offy upstart host with his horrible American accent and his skin-crawl-worthy bragging about his things.

     

    The winner of the ads I don’t understand category came in this morning papers (and not on television oddly enough) with Blackberry saying an asterisk had something to do with action. I’m not a Blackberry boy (or girl) and I have some other idea about the usefulness of asterisks, so I was at a complete loss. The ad ran over two pages but more space does not always aid comprehension.

     

    Finally, I now firmly believe that the most irritating song of all is the inspirational one from Hero MotoCorp. All this hysterical urging of India to go has led to all the Indians coming back empty-handed from the Olympics. Trying to make money and tempting fate at the same time? All that you get is bad Karma!

     

  • Ranbir Kapoor and Nissan to feature in the world’s first Bollywood movie auditioned on Facebook.

    Nissan launches film audition on Facebook

    By A Correspondent

    Nissan India and actor Mr Ranbir Kapoor are searching for 20 passionate members of the public to star in the world’s first Bollywood movie auditioned entirely on Facebook.

    From October 19, movie-fans will be able to join in one of the world’s largest on-line talent hunts by uploading a short clip of themselves dancing for a chance to appear alongside Mr Kapoor in the three-minute Bollywood blockbuster – New Star of India.

    Members of the public will vote to decide who the 20 lucky co-stars will be, and will also help produce the movie by shaping the plot, choosing the music, picking the wardrobe and naming the characters.

    As well as being screened to millions on Facebook, New Star of India will be premiered at exclusive red carpet events in cities across India in January 2012, where there will also be a chance to win one of six all-new Nissan Micras.

    Mr Kapoor said, “I’m incredibly excited to be involved in this ground-breaking movie with Nissan – no-one’s attempted anything like it before. Speaking to all Bollywood fans out there, this is your once in a lifetime opportunity to join me in the magic of the movies. I’m looking forward to seeing your auditions and can’t wait to meet my co-stars, so get dancing, get voting and get involved!”

    Taking part couldn’t be easier. All would-be stars have to do is record a 45-second audition of themselves via their webcam, smartphone or video camera showing off their best Bollywood moves and upload it to the dedicated New Star of India page on Facebook, www.facebook.com/nissanindia.

    There are just three steps to stardom…

    1: Choose your favourite soundtrack on the Facebook page

    2: Get dancing – either solo or with up to nine friends

    3: Upload the clip to the site

    Nissan will also be taking New Star of India on the road and will be touring shopping malls across the country to film live auditions in Mumbai, Delhi, Bangalore, Chandigarh, Kolkata, Pune, Ahmedabad, Hyderabad and Aurangabad from October 22 – check the Facebook page for details.

    Even non-dancers can get involved. Everyone who votes, shares or takes a test drive from Nissan’s model range will be entered into a competition to win one of the hottest tickets in town – a chance to attend one of the movie premieres and win a Nissan Micra.

    Mr Kiminobu Tokuyama, Managing Director of Nissan Motor India Pvt. Ltd said, “Nissan is all about innovation. It’s in the cars we build, the way we do business, and now we are offering members of the public a genuine world’s first – an opportunity to become a Bollywood star”.

    Mr Kapoor added, “I love that this movie is going to take 20 people from their living room or bedroom and onto the movie set in three simple steps. If you’ve ever wondered if you have what it takes to make it in Bollywood, now’s your chance to find out!”