MxMIndia

Tag: Nissan Motor India

  • To manage internal and external communications, public relations

    Nissan Motor appoints Naraayan Kannan as Director Communications

    By Our Staff

     

    Nissan Motor has appointed Naraayan Kannan as Director Communications for Nissan India. In his new role, he will be a member of the Management Committee (MC) for India, responsible for managing internal and external communications, public relations, and will play an important part in strengthening Nissan’s brand image in India.

     

    Naraayan Kannan will report to Frank Torres, President Nissan India Operations, and Katherine Zachary, Region Vice President – AMIEO Communications, and will work closely with the Nissan Leadership Team, including the managing directors of Nissan India entities. He will be based in Gurgaon, Nissan Motor India Pvt. Ltd. (NMIPL’s) headquarters.

     

    Rakesh Srivastava, MD, Nissan Motor India, said: “We are pleased to welcome Naraayan to the Nissan India family. Backed by his extensive experience in public relations, public advocacy, and government affairs, Naraayan will play an important role in delivering communications strategies to accelerate Nissan India’s transformation. We are extremely confident that his expertise and in-depth knowledge of communications and prior experience with the brand will help further drive the communication priorities of Nissan India.”

     

  • Campaign draws similarities between preparing for a match and winning over pandemic

    Kapil Dev collaborates with Nissan to fight Covid

    By Our Staff

     

    Nissan India has launched an integrated general awareness and safety campaign with Kapil Dev against Covid-19 through cricket. The seven-video series campaign is available on all digital-led platforms, with a new video going live every third day.

     

    Sharing his thoughts on the collaboration, Rakesh Srivastava, Managing Director, Nissan Motor India said: “The auto industry has led from the front in making strong contributions towards combatting the challenges of COVID-19. As the challenge still continues, Nissan India has chosen Cricket as medium of choice to amplify the message on safety through precautions to win the battle over COVID-19 that we’re fighting as a nation. Towards this, who better than one of the most admirable icons in Indian cricket history that brought home the 1983 World Cup to lead to spread the message.”

     

  • A digital campaign to share inspiring stories of Datsun Owners

    Datsun tells powerful stories via #MorePower2You

    By A Correspondent

     

    Building up on its fifth anniversary celebration in India, Datsun launched #MorePower2You – a campaign that brings alive inspiring stories of real Datsun redi-GO owners.

     

    Said Jerome Saigot, Managing Director, Nissan Motor India: “Bold and fearless, passionate and self-driven is what defines Datsun and its owners. #MorePower2You is a celebration of bold expressions, passion and the unconventional paths Datsun redi-GO owners have embarked upon to realize their dreams and achieve success in life. We are extremely proud to have such passionate owners as part of our Datsun family and salute their spirit!”

  • The TVC showcases both John and Sushant playing cricket across the country and driving the exciting models from Nissan's model line-up to reach their destinations

    Nissan India ignites new phase of brand campaign

    By A Correspondent

     

    Nissan India will launch the second phase of its Ignite brand campaign with a focus on carenthusiastsa head of the upcoming International Cricket Council (ICC) Champion’s Trophy tournament. A new TVC featuring John Abraham and Sushant Singh Rajput for the Ignite2.0 campaign is being rolled out from today (June 1).

     

    The TVC showcases both John and Sushant playing cricket across the country and driving the exciting models from Nissan’s model line-up to reach their destinations. Both of them enjoy cricket yet play it with their own rules, igniting excitement for the game. Nissan, a global brand that celebrates smart individuals and bold vehicles, strives to provide exhilarating experiences and inspire every Indian to take exciting new challenges.

     

    Said Sanjay Gupta, VP-Marketing,  Nissan Motor India: ”Nissan rolled out the Ignite campaign last year ahead of the T20 World Cup and the campaign recieved a phenomenal response. This year weare launching IGNITE 2.0 with John Abraham and Sushant Singh, who resonate with the brand and love the game of cricket. At Nissan, we provide exhilarating experiences and want to inspire Indians to be bold and take on life’s daily challenges, and turn them in to exciting rides.”

     

  • Rolls out special offer on International Women's Day

    Datsun salutes women through #DrivenByHer campaign

    By A Correspondent

     

    Datsun India has announced a special offer for women thinking of buying a car on International Women’s Day (March 8). As part of its efforts to reach out to people working to realise their dreams of car ownership, Datsun is offering a special benefit of Rs 8000 on the purchase of a Datsun redi-GO to show its respect and appreciation for women.

     

    Additionally, Datsun India hasrolled out a special online campaign, #DrivenByHer, to celebrate contemporary women, challenge existing mindsets towards women drivers in society, and encourage and support them. On Datsun’s social pages, one casee men sharing their stories about the women who drive them.

     

    Said Satinder Singh Bajwa,VP Sales, Network and Customer Relations, Nissan Motor India: “On International Women’s Day we are proud to celebrate the spirit of womanhood and their achievements through a special offer. Datsun is offering this special benefitfor women customers who choose to buy a redi-GO. With more women driving and buying cars in India, Datsun believes in being a facilitator to empower women with the added power of individual mobility. Datsun is a challenger brand, and we are pleased to offer this to thewomen of India in recognition of their success and influence in society.”