MxMIndia

Tag: Nissan India

  • To manage internal and external communications, public relations

    Nissan Motor appoints Naraayan Kannan as Director Communications

    By Our Staff

     

    Nissan Motor has appointed Naraayan Kannan as Director Communications for Nissan India. In his new role, he will be a member of the Management Committee (MC) for India, responsible for managing internal and external communications, public relations, and will play an important part in strengthening Nissan’s brand image in India.

     

    Naraayan Kannan will report to Frank Torres, President Nissan India Operations, and Katherine Zachary, Region Vice President – AMIEO Communications, and will work closely with the Nissan Leadership Team, including the managing directors of Nissan India entities. He will be based in Gurgaon, Nissan Motor India Pvt. Ltd. (NMIPL’s) headquarters.

     

    Rakesh Srivastava, MD, Nissan Motor India, said: “We are pleased to welcome Naraayan to the Nissan India family. Backed by his extensive experience in public relations, public advocacy, and government affairs, Naraayan will play an important role in delivering communications strategies to accelerate Nissan India’s transformation. We are extremely confident that his expertise and in-depth knowledge of communications and prior experience with the brand will help further drive the communication priorities of Nissan India.”

     

  • Wilson is Director Marketing, Product & Customer Experience for Nissan Motor India. Sriram Padmanabhan will be Director Marketing, Product & Customer Experience for Nissan Motor Australia

    Nissan appoints Mohan Wilson as Director Marketing

    By Our Staff

     

    Mohan Wilson
    Mohan Wilson

    Nissan India has appointed Mohan Wilson as Director Marketing, Product & Customer Experience, for Business Transformation for India market. Mohan Wilson replaces Sriram Padmanabhan and has taken over the role effective July 1, 2022.

     

    Wilson will report to Rakesh Srivastava, Managing Director, Nissan Motor India, and will be based in Chennai. Meanwhile, Sriram Padmanabhan, who has overseen the launch of the Nissan Magnite in India as Director Marketing, Product & Customer Experience has been appointed Director Marketing, Product & Customer Experience for Nissan Motor Australia. In this newly created role, Sriram will report to Adam Paterson, Managing Director Nissan Australia and will be based in Australia.

     

    Added Srivastava: “Sriram has been an asset for Nissan India with strong contribution towards successful launch of Big, Bold, Beautiful Nissan Magnite under Nissan Next with Nissan Magnite generating a tremendous customer response with over 1 lakh bookings and receipt of the Global Nissan President’s Award. We welcome Mr Mohan Wilson to Nissan Motor India, his global exposure on premium cars would be key to build Nissan brand with focus on customer experience on Nissan NEXT transformation.”

     

  • Campaign draws similarities between preparing for a match and winning over pandemic

    Kapil Dev collaborates with Nissan to fight Covid

    By Our Staff

     

    Nissan India has launched an integrated general awareness and safety campaign with Kapil Dev against Covid-19 through cricket. The seven-video series campaign is available on all digital-led platforms, with a new video going live every third day.

     

    Sharing his thoughts on the collaboration, Rakesh Srivastava, Managing Director, Nissan Motor India said: “The auto industry has led from the front in making strong contributions towards combatting the challenges of COVID-19. As the challenge still continues, Nissan India has chosen Cricket as medium of choice to amplify the message on safety through precautions to win the battle over COVID-19 that we’re fighting as a nation. Towards this, who better than one of the most admirable icons in Indian cricket history that brought home the 1983 World Cup to lead to spread the message.”

     

  • In this role, she will lead the corporate communications for both Nissan and Datsun and be responsible for the business strategy and performance of the brand

    Nissan India appoints Vani Aiyer as GM, Corp Comm

    By A Correspondent

     

    Vani Aiyer

    Nissan India has appointed Vani Aiyer as its General Manager, Corporate Communication at Nissan India. In this role, she will lead the corporate communications for both Nissan and Datsun and be responsible for the business strategy and performance of the brand.

     

    Vani has been a part of the Nissan family for the last one and a half year, starting off as General Manager, Marketing Communications. With over 15 years of experience in the industry, prior to Nissan, she worked as the marketing head for TVS Automobile Solutions Pvt. Ltd. She took charge on October 1.

     

    Congratulating Aiyer on her new appointment, Rakesh Srivastava, MD, Nissan India said: “Vani brings years of experience in the sector and has a good amount of understanding of the Nissan brand in the time that she has worked with us. I congratulate her and wish her the very best in her new role.”

     

    Added Aiyer: “I am excited to work in Nissan in the Corporate Communications role. This new role gives me an excellent opportunity to build and strengthen Nissan operations for our customers, partners, employees and build a connect with the government, corporate bodies especially in the CSR space.”

  • Padmanabhan will be based out of NMIPL’s Gurugram headquarters, and will report directly to Thomas Kuehl, President, Nissan India Operations

    Six years after Ford Figo ad controversy, Sriram Padmanabhan back as VP-Marketing Nissan India

    By A Correspondent

     

    Caught in the Ford Figo advertisement controversy of 2013, Sriram Padmanabhan quit the auto major as Vice President – Marketing. He’s now back to the industry and market that he loves being: he has jointed Nissan India as Vice President-Marketing.

     

    In his new role, Padmanabhan will lead marketing strategies for Nissan and Datsun brands in India, with the aim of delivering long-term product portfolio, brand value and market share growth. He will be member of the Management Committee at NMIPL.

     

    “As part of our strategy we are committed to focus on people development, product offensive and process excellence in India. Sriram brings in global marketing leadership and operational expertise and we are confident that he will lead and drive a holistic marketing strategy to accelerate our business growth in India,” said Thomas Kuehl, President, Nissan India Operations.

     

    Padmanabhan will be based out of NMIPL’s Gurugram headquarters, and will report directly to Kuehl.

     

     

  • Partners with SaveLIFE Foundation to launch India’s first survey on usage and awareness of seat belts with a special focus on children

    Nissan turns focus on road safety in new initiative

    By A Correspondent

     

    Nissan India has announced the launch of its social responsibility campaign #HaveYouClickedToday. Currently, India is considered as the global road accident capital clocking 17 deaths and 53 crashes every hour and through this new initiative, Nissan aims to raise awareness and advocate the use of rear seat belts.

     

    Talking about the launch, Thomas Kuehl, President – Nissan India Operations: “It is alarming when you hear such statistics on road accidents in India. While there is considerable amount of awareness and communication around usage of seat belts, there is almost negligible focus in using rear seat belts. Through our campaign #HaveYouClickedToday, we aim to drive the awareness and also builds a strong case for a comprehensive National Road Safety law to bridge the policy-implementation gap.”

     

     

  • The TVC showcases both John and Sushant playing cricket across the country and driving the exciting models from Nissan's model line-up to reach their destinations

    Nissan India ignites new phase of brand campaign

    By A Correspondent

     

    Nissan India will launch the second phase of its Ignite brand campaign with a focus on carenthusiastsa head of the upcoming International Cricket Council (ICC) Champion’s Trophy tournament. A new TVC featuring John Abraham and Sushant Singh Rajput for the Ignite2.0 campaign is being rolled out from today (June 1).

     

    The TVC showcases both John and Sushant playing cricket across the country and driving the exciting models from Nissan’s model line-up to reach their destinations. Both of them enjoy cricket yet play it with their own rules, igniting excitement for the game. Nissan, a global brand that celebrates smart individuals and bold vehicles, strives to provide exhilarating experiences and inspire every Indian to take exciting new challenges.

     

    Said Sanjay Gupta, VP-Marketing,  Nissan Motor India: ”Nissan rolled out the Ignite campaign last year ahead of the T20 World Cup and the campaign recieved a phenomenal response. This year weare launching IGNITE 2.0 with John Abraham and Sushant Singh, who resonate with the brand and love the game of cricket. At Nissan, we provide exhilarating experiences and want to inspire Indians to be bold and take on life’s daily challenges, and turn them in to exciting rides.”

     

  • Mahapatra is located at NMIPL's office in Gurgaon (near New Delhi) that was opened in July 2016

    Nissan India appoints Abhishek Mahapatra Head of Communications & CSR

     

     

    Nissan Motor India Private Ltd has announced the appointment of Abhishek Mahapatra as Head of Communications & CSR, effective immediately. Mahapatra will lead all of Nissan’s communications in India, including product, corporate and plant communications, and CSR activities, as the company continues to strengthen its business operations toward further growth.Mahapatrawill reports to Guillaume Sicard, President, Nissan India Operations.

     

    “I am delighted to announce that Abhishek Mahapatra has joined Nissan India as the Head of Communications and CSR. Abhishek will be responsible for directing the company’s public relations efforts for the Nissan and Datsun brands, our CSR and plant communications, and for leading the communications team. A proven integrated marketing and communications professional, his wide-ranging global experience in the automotive sector will enrich our Communications function and help advance our business growth here in India,” said Sicard.

     

    Mahapatra brings over 14 years of experience gained at major automotive-sector communications functions and public relations agencies with communications activities in India, the Middle East, China, and Asia-Pacific. Before joining Nissan, most recently he was Head of Communications at Uber India. Prior to that, he held several key positions at Ford Motor Company Asia Pacific, leading Ford Smart Mobility, passenger car and technology communications.

     

  • Nissan Terrano is a compact SUV with looks that can mesmerize

    Sushant Singh matches his moves with Nissan Terrano in new TVC

    By A Correspondent

     

    Nissan India will be launching the new TVC of its flagship SUV brand Terrano. The ad film features actor Sushant Singh Rajput in a b-boying face-off with the new Terrano Groove edition. Nissan Terrano is a compact SUV with looks that can mesmerize.

     

    The film is an exciting visual story that revolves around a dance battle between the lead character (Sushant Singh Rajput) and the Nissan Terrano. At the surface this is the story of how a car visually mesmerizes and draws Sushant into a dance-off, or one that he believes happened.But below the surface, this is a story about how a person and a car connect with each other, and how they play off each other… Ultimately, it’s not about how the car reacts or mimics; it’s about how the car attains a personality, and how it embodies the culture of the young protagonist.

     

    Not only is this a great way to connect man to machine, it’s also a clever way to show off the many details of the Nissan Terrano as it spins and rotates through frame, each dance move highlighting the lines, bold curves and muscular stance of the vehicle.

     

  • After getting the digital rights for Visa and Wrigley’s, BBDO Proximity has now attained the digital mandates for Nissan India.

    Proximity is digital creative agency for Nissan

    By A Correspondent

    Proximity will handle all digital initiatives including social media for Nissan X-Trail, Nissan Teana, Nissan370Z and the Nissan Brand initiatives including the Student Brand Manager program.

    Proximity India is the youngest agency of Proximity Worldwide, and is globally aligned to BBDO Worldwide. Proximity India offers talented communications experts with skills across the full range of relationship, digital and direct marketing services. The agency is focused on providing solutions and initiatives that are designed to change individual consumer behavior by creating “acts not ads”.

    Commenting on the win, Mr Ajai Jhala, CEO, BBDO / Proximity said, “Adding Nissan to our roster is a real privilege. The critical role of digital in this space will give us an opportunity to create some really impactful interactive ideas.”

    Mr Ranjeev Vij, VP & Head, Proximity India added, “Nissan is a fantastic global brand and in India they have ambitious plans. We are really excited that we can partner Nissan in challenging the market leaders and be a navigator in their journey to meet their ambitious business goals.”

    Proximity India has offices in Mumbai and Delhi and has worked on campaigns like Aviva’s “Great Wall of Education” initiative, which helped collect over one million books for the underprivileged children.

    Earlier this month, Proximity India won the digital mandate for the VISA brand in India. They also manage the digital duties for Nicorette.