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Tag: Nishit Nanda

  • The campaign is titled ‘Celebrating the Precious Moments of Life’

    Khimji Jewels’ TVC series on brand promise

    By A Correspondent

     

    Khimji Jewels, one of the leading jewellery brands from Baripada in Orissa, has launched its new series of TVCs as part of its campaign “Celebrating the Precious Moments of Life”.

     

    Said Nishit Nanda, CEO – Consumer Business, Khimji Jewels: “We launched these films as a part of our category-first, longest ever running consumer celebration campaign to truly partner our customers as they seek familiar markers in the journey of restoring normalcy in their lives. We have been relentless in our focus on consumer experience, with new collections, smarter and more efficiently delivered programmes for evaluation, purchase and fulfilment and tireless customer service. These stories are an endorsement of that – the most important thing to us. Which is the happiness of our customers.”

     

    Added Ambarish Ray and Anjali Rawat, Founders, Digital Dogs, the creative agency: “A brand’s promise is its oath, written in the blood of today’s times – commitment, focus, clarity of strategy and a doggedness of faith when it comes to the consumer. We had to dig deep and create stories that not only embellished these values but also came from a place of fresh relevance. People want to get back to living normal lives and one of the assuring signs of that happening is for them to be able to get back to doing normal things. Like gifting. These stories remind us that while Khimji Jewels is there for you to be able to gift jewellery happily and easily, we must never forget that ultimately we gift our emotions. The jewellery is a mere medium. Ergo, the brand’s humble claim of making your precious moments more beautiful.”

     

     

  • This will be company’s longest ever consumer celebration campaign

    Khimji Jewels launches TVC

    By A Correspondent

     

    Khimji Jewels, the 84-year-old jewellery and fine crafts brand from Odisha, has launched its longest ever consumer celebration campaign called Back To Being Beautiful. The brand will be running the campaign for a period of 75 days. The multimedia campaign has been created with Digital Dogs Content and Media.

     

    Commenting on the TVC Campaign, Nishit Nanda, CEO, Consumer Business, Khimji Jewels, said, “This festive season Back to Being Beautiful campaign will allow the consumer to relive all the moments which they have missed this year due to the pandemic. In the season of celebration, joy and with the country opening up, we have launched our longest ever consumer celebration campaign, bringing to the consumer a 75-day mega mela packed with new launches and collections, offers, promotions, value backs and surprise gifts not just in Odisha but across the country.”

     

    Added Ambarish Ray and Anjali Rawat, Founders of Digital Dogs: “What we absolutely love about Khimji Jewels is their authenticity, which is not provoked by any circumstances but is a deeply ingrained genetic code within the company. With #BackToBeingBeautiful we wanted to give consumers something to look forward to, as the unlocking process continues. The campaign is designed to provide true benefits and values to Khimji’s audience as they seek emotional markers and familiar routines in their journey of getting back to normalcy.”

     

     

  • Campaign spreads hope, faith and love in its musical initiative against a coronavirus

    Khimji Jewels unveils digital music campaign

    By A Correspondent

     

    Khimji Jewels has launched a global musical retreat during the ongoing pandemic. Khimji Jewels and Digital Dogs collaborated with musicians from across the world to spread a message of hope and love.

     

    The show has been put together by PressPlay Collective, a Chennai and Los Angeles-based production house.

     

    Talking about the campaign, Nishit Nanda, Director, Khimji Jewels said: “We as a brand have always stood for a lasting promise. A promise to always partner our audiences through thick and thin. In these challenging times, it was obvious that the brand needed to send out a message. An authentic message of optimism and the power of the human will that defeats all adversities eventually. The Covid-19 situation is not just a state or country crisis. It is a global crisis. And we wanted to send out a message to everyone globally that we are in this together. And we will emerge victorious together as well.”

     

    Speaking on coming up with this idea, Ambarish Ray, Co-Founder and CEO, Digital Dogswraps added: “The human spirit is a teflon dog. You can’t kill it easily. And it is exactly this message that we wanted to broadcast to the whole world. The unifying power and healing potential of music is limitless. As a venture, our blood is poured into what we do. And what we do has to be authentic. Bleeding raw, if need be. But 100 per cent authentic. And we are hoping that this music album, this labour of collaborative hope and love called #DiscoverYourLove – that has brought together jewellers, marketers, musicians, tech nerds and social creators, will be able to bring more people from across the world together.”