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Tag: Nirupa Fernandez

  • British Council provides access to English language training and learning for both students and teachers and creates opportunities for young people to succeed in a globalized world

    Isobar wins digital mandate for British Council India brands

    By A Correspondent

     

    Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has been appointed as the digital media partner for British Council Brands – British Council Division and British Council Examinations and English Services India Private Limited, a subsidiary of British Council, UK. British Council provides access to English language training and learning for both students and teachers and creates opportunities for young people to succeed in a globalized world.

     

    Nirupa Fernandez

    Said Nirupa Fernandez, Director Marketing, British Council: “We are very pleased to associate with Isobar in India. We believe that deep customer insights and data analysis drive an effective campaign. We are confident that Isobar can help us deliver an integrated media approach that will help us position our brand effectively across all channels. We are excited about this partnership and look forward to working with Isobar.”

     

    Gopa Kumar

    Commenting on the win, Gopa Kumar, Chief Operating Officer, Isobar India added, “We’re excited and proud that British Council India has appointed us to manage their digital duties. With our integrated approach and capabilities of delivering end-to-end solutions, we are confident that we will be able to create a strong connection with our consumers across platforms. We are looking forward to making their digital presence stronger as we move forward.”

     

     

  • Archetype was the agency on record for the British Council going into the pitch

    Archetype bags British Council’s communications mandate

    By A Correspondent

     

    British Council, the UK’s international organisation for cultural relations and educational opportunities, has renewed its public relations mandate for India with Archetype (eka Text100).

     

    Said Nirupa Fernandez, Director Marketing India, British Council: “In Archetype, we have a partner that understands the complex communications ecosystem for a brand like ours. Their strategic consultation, insights-driven approach and creative storytelling competencies assure us that they are the right partners to help us communicate effectively with our multiple stakeholders in an ever-evolving world.”

     

    Added Sunayna Malik, Managing Director, India and Senior Vice President, APAC at Archetype: “We are delighted to work with the British Council and are looking forward to a successful partnership with such an iconic brand. The ultra-wide canvas that the British Council operates across presents us with great learning opportunities.”