MxMIndia

Tag: Niranjan Mishra

  • It’s titled #MaxXHaiNa!

    JK White Cement’s new campaign

    By A Correspondent

     

    JK White Cement has unveiled new campaign series titled #MaxXHaiNa! with a series of digital-first short format ad films, along with the digital brand mascot Mr. MaxX.

     

    Said Niranjan Mishra – Business Head (JK White Cement): “We, at JK White Cement, have always aspired to raise the bar by providing the best quality products and services. At the same time, we have continued to reinvent ourselves, keeping abreast with the changing market dynamics and consumer expectations. We have expanded and strengthened the JK White Cement portfolio with the aim of providing better than the best and bringing uniformity in our brand architecture. Our ‘MaxX’ family of products provide a one stop solution to the customers for all their home building needs.”

     

    Commenting on the campaign, Nitish Chopra, Head – Strategy & Branding (JK White Cement) added: “With crisp digital ad films, intelligent content and catchy music forming the fulcrum of the campaign, “MaxX Hai Na” aims to reassure consumers, that no matter what their home improvement requirement is, the MaxX range of products is the solution. With a youthful and quirky tone, our campaign has been designed to be creative, yet contextual and the tagline ‘Fikar Not, MaxXHaiNa’ is memorable as well as relevant.”

     

     

  • The new TVC takes brand’s ‘Deewarein Bol Uthengi’ proposition further

    JK Wall Putty relaunched in a new identity

    By A Correspondent

     

    JK Cement has announced a brand refresh for its brand JK Wall Putty with its new avatar – JK Cement WallMaxX. The company has rolled out a new TV campaign across the country, announcing the brand re-launch, featuring their popular ambassador, Chhutkau, to further strengthen the brand’s key positioning ‘Deewarein Bol Uthengi’.

     

    Speaking about the campaign, Niranjan Mishra – Business Head (JK White Cement) said: “We, at JK White Cement, have always aspired to raise the bar by providing the best quality products and services to our customers. JK Wall Putty has recently achieved the prestigious Superbrand status, placing it in an elite league of the world’s best brands. Having created a massive footprint for JK Wall Putty in the market over the years, with a strong brand name and an extensive sales and distribution network, the all new avatar JK Cement WallMaxX is aimed at providing better than the best to the customers. As you know, ‘max’ is a popular abbreviation of ‘maximum’. And that is what the brand delivers – smoothness max, finish max and beauty max.”