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Tag: Nipun Marya

  • Brings Alive 'Joy of Homecoming' in its new Diwali Campaign

    Dentsu Impact films for Vivo

    By Our Staff

     

    Vivo, the smartphone brand, has announced the launch of its new campaign, “Joy of Homecoming “, across mainline and digital platforms.

     

    Conceptualised by Dentsu Impact, the leading creative agency from the house of Dentsu Aegis Network India, the campaign encapsulates the role of smartphone photography in rekindling the joy of connection.

     

    Said Nipun Marya, Director Brand Strategy, Vivo India: “As the world continuous to fight the novel coronavirus, the festival of Diwali holds special significance in these testing times. Through the ‘Joy of Homecoming’ campaign, we aim to bridge the emotional and physical distances between the families and spread happiness through smartphone photography. The festival of Diwali marks a new beginning in our lives and with our campaign, we urge everyone to celebrate and make it special. On behalf of vivo India family, I wish everyone a very happy and prosperous Diwali!”

     

    Added Anupama Ramaswamy, NCD Dentsu Impact: “We live in a world where the distance between elderly parents and their grown-up children is rapidly increasing. A big reason is that these children, who often live somewhere else, are busy with their own families, work and other commitments. To find the time to come home for a visit is unfortunately becoming a rare luxury for them. As a result, regular touch is lost over time, leaving parents to wonder sadly when that long awaited homecoming is finally going to happen. We saw this film as an opportunity to remind everyone that it takes very little to stop drifting away and to keep the bond strong with our near and dear ones. And Diwali is a very apt occasion to send out this message, since it is all about celebrating the coming home of children after a long period of time. And vivo, with its high-quality camera, is the perfect tool to stir these memories via the power of pictures. That is truly the joy of homecoming.”

     

     

  • To feature in marketing campaigns for upcoming Y-Series devices

    Sara Ali Khan to be style icon for Vivo Y-Series

    By Our Staff

     

    Smartphone brand Vivo has onboarded actor Sara Ali Khan as it’s ‘Chief Style Icon” for its upcoming Y-Series smartphones. As part of the association, Khan will be seen across the marketing campaign of upcoming stylish Y series smartphones, starting from Y73.

     

    Said Nipun Marya, Director-Brand Strategy, Vivo India: “We are excited to have Sara Ali Khan on board for the upcoming Y-Series range. Working with her in the past has brought the desired style statement for our design centric series. At vivo, our focus is always to meet the evolving consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Associating with a style icon will help deliver the key focused message for the upcoming Y-Series smartphones.”

     

  • To launch new smartphone devices in their V series soon

    Vivo onboards Virat Kohli as brand ambassador

    By Our Staff

    Vivo has announced Virat Kohli as its brand ambassador. A 360-degree marketing approach will characterise Civo’s association with Virat Kohli. Virat will be seen spreading awareness and promoting the launch of Vivo’s upcoming products series in the pipeline.

    Said Nipun Marya, Director-Brand Strategy, Vivo India: “We are thrilled to have Virat Kohli on board. At vivo, our focus is always on our consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Collaborating with someone as effervescent as Virat is a great way to better connect with our young consumers. Along with Aamir Khan and Sara Ali Khan, we wish to widen our brand reach, and we are confident that associating with a sports figure will help us in reaching a wider audience.”

    Added Kohli: “I am really looking forward to this association. As a sportsperson, I understand the importance of consistency and commitment in the game. vivo, as a brand, has established itself as one of the leading players in the Indian smartphone market with its consistency towards delivering innovative technology. The way vivo has brought joy to its customers’ lives through simplified technology, and advancements in mobile photography are gamewinning. Associating with such a brand that understands and delivers to the audience is quite exciting.”

     

     

  • The campaign has been conceptualised and executed by Lowe Lintas

    Vivo #SwitchOff Time campaign

    By A Correspondent

     

    Smartphone brand Vivo has launched the #SwitchOff campaign urging users to choose to take a break from their smartphones and spend quality time with their near and dear ones.  The campaign has been conceptualised and executed by Lowe Lintas.

     

    Speaking on the launch of the brand campaign, Nipun Marya, Director Brand Strategy, Vivo India, said, “The year of social distancing allowed us to stay connected and updated with the help of a smartphone. From working to studying, consuming entertaining content and staying connected with friends and family, we spent most of the time on our phones. The smartphone emerged as the central nervous system for everything, but its excessive use has impacted human relationships. As a brand aligned to the purpose of promoting the wellbeing of our consumers, we, at vivo India, commissioned this campaign to sensitize people about the benefits of mindful use of smartphones and spread the message of why there is a need to #SwitchOff your phones once in a while for healthier minds and stronger relationships – leading to happier lives!”

     

    Added Amar Singh, Regional Creative Officer, Lowe Lintas:  “Take a moment, go back in time and imagine spending 2020 without your phone. How that makes you feel, is precisely why it’s impossible to overstate the value of being connected. And of the role that smartphones have played and are playing in helping us get through this. Staying constantly connected however, comes at a cost.

     

    And when it keeps us away from the ones who love us for absurd amounts of time, that cost can be a bit too high. This isn’t a problem with a simple this or that answer though. In the end, the only answer is balance. By furthering the #SwitchOff campaign it started last year, vivo India has further strengthened its commitment to that balance. And with this film conceptualized by Rajat Dawar and Vishal Bagade, we are happy to have played our part.”

     

     

  • The final logo was selected after screening more than 3000 entries received pan India and will be first showcased on the upcoming V19

    Vivo announces crowdsourced ‘Make in India’ Logo

    By A Correspondent

     

    Vivo, the smartphone brand, has announced the winners of its ‘Make in India’ logo contest today. Bringing to life the brand’s Make in India commitment, the winning logo, designed by Rahul Patel (a design enthusiast from Mumbai) and crowdsourced on Talenthouse India (a Division of Reliance Entertainment) will be printed on all Vivo devices including the recently launched V19. This logo reestablishes the firm’s commitment to stay invested in the country and also reiterates that every vivo device sold in India is made in India.

     

    Congratulating the winners, Nipun Marya, Director-Brand Strategy, Vivo India said: “It is a moment of delight for us to announce the winners of ‘Make in India’ logo contest. It was great to see participants unleash their creativity and share so many wonderful designs. I congratulate Rahul for winning the contest as his design was a perfect blend of all elements that represent India that were strategically placed into a gear mechanism. Ingenious!”

     

     

  • The film intends to remind people that while we are locked in the safety of our homes

    Vivo India salutes Covid-19 warriors in latest campaign

    By A Correspondent

     

    Vivo India has unveiled a new digital campaign ‘Heroes Who Care’ in collaboration with Dentsu Impact. The campaign salutes doctors and frontline health workers who are relentlessly fighting the global pandemic. To support these heroes, vivo has also donated over two-lakh surgical and N95 masks.

     

    Conceptualised and executed by Dentsu Impact, the film intends to remind people that while we are locked in the safety of our homes and are practicing social distancing, there is a section of our society that has undertaken the most daunting of tasks.

     

    Sharing his thoughts on the brand film, Nipun Marya, Director Brand Strategy, Vivo India said: “Doctors and frontline medical staff have shown tremendous courage in combating the global pandemic. With this digital film, we at Vivo India would like to truly thank these real heroes in white, blue and green capes and salute them for fronting this battle so we can stay safe.”

     

    Added Anupama Ramaswamy, National Creative Director, Dentsu Impact: “The idea revolves around a simple truth – when the world is in danger, it looks to its heroes to save it. Heroes may exist in myths, but today, in the midst of the novel coronavirus pandemic, they exist in real life. They are the doctors, nurses and medical staff sacrificing everything and thinking above their safety in order to save lives. This film is an ode to their fighting spirit, and the fact that they are the ones who are giving the rest of us hope.”

     

     

  • Archetype will be responsible for providing strategic direction to build on the brands reputation quotient

    Archetype bags Vivo India’s communications mandate

    By A Correspondent

     

    Vivo Mobile has awarded its communications mandate for India to Archetype (formerly Text100), following a multi-agency pitch. Archetype will be responsible for providing strategic direction to build on the brands reputation quotient, as it continues its leadership trajectory in India.

     

    Said Nipun Marya, Director – Brand Strategy at Vivo India: “For us communications is vital to our growth and consumer connect strategy in India. In Archetype, we have found a partner that is enthusiastic and aligned to our goals.”

     

    Added Sunayna Malik, Managing Director, India and Senior Vice President, APAC at Archetype: “We are very excited to partner with vivo in their growth trajectory in India. They are a leading smartphone player today with significant plans for the India market and we’re really excited at the scope and scale of this integrated, creative remit.”

     

     

  • The digital campaign aims to encourage smartphone users in India to switch off from their mobile devices

    Vivo urges mobile users to cherish relationships

    By A Correspondent

     

    In light of the changing human behavior due to excessive use of smartphones, vivo announced a campaign- #SwitchOff with their brand ambassador, Aamir Khan. The digital campaign aims to encourage smartphone users in India to switch off from their mobile devices and spend quality time with family and friends.

     

    Speaking on the need to #SwitchOff, Nipun Marya, Director Brand Strategy, Vivo India, said: “We as a brand believe that technology can immensely improve our consumer’s life, but like all things good, should be used cautiously. And as a smartphone player, it was essential we ask ourselves the fundamental questions, how much is too much? Thus we commissioned this campaign that urges users to temporarily switch off and give time to relationships.

     

     

  • Almost all respondents prefer having only virtual conversations with friends and relatives

    Average Indian spends over 1800 hours a year on their smartphone, notes vivo-CMR study

    By A Correspondent

     

    Global smartphone brand Vivo, in association with Cybermedia Research (CMR), announced the results of the study titled ‘Smartphone and their impact on human relationships’, to dive deep into the influence of mobile devices on the consumers and their social interactions. The study evaluates and reports the various dimensions of uninhibited smartphone usage while highlighting the trends, patterns and habits that influence smartphone user actions, moods and preferences.

     

    Said Nipun Marya, Director Brand Strategy, Vivo India: “Smartphones are ubiquitous in our lives today, be it connecting with friends, family, entertainment, eating out or even travel or entertainment. As the “born in the net” generation grows up as digital natives, there is a fundamental change underway within society- redefining relationships, interactions and the very fabric of human emotions and exchanges. This transformation is also an opportunity to harness and drive positive change, reinforce balance and responsible proliferation of technology and its usage amongst consumers. As a brand that believes in the well-being of our customers, we commissioned this study to get insight into a very pertinent issue that we collectively must address and debate as a community.”

     

    Commenting on the survey findings, Prabhu Ram, Head-Industry Intelligence Group, CMR  added: “While the explosive surge in smartphones in India has enabled Indians with not just communicating with loved ones, but with myriad other uses cases, including  in consuming entertainment and in expressing themselves, our survey results demonstrate that the  dependency over smartphones has increased. While smartphone will continue to be the primary go-to device, smartphone users have realized that periodically switching-off would help benefit their personal health.”

     

    Some of the key findings are as below:

    # Average Indian spends 1/3rd of their waking hours on their phone, which translates to 1800 hours a year

    # 30 per cent fewer people meet family and loved ones multiple times a month (now vs 10 Years ago)

    # 1 in 3 people feel that they can’t even have a 5 min. conversation with friends and family without checking their phones

    # 73 per cent respondents agree that if smartphone usage continues at the current rate or grows, that it is likely to impact your mental or physical health.

    # 3 out of 5 people say that it’s important to have a life separate from mobile phone and that could help them lead to happier lives.

     

     

  • The campaign is targeted towards the youth of the country who are extremely free and open-minded

    Vivo celebrates free spirit of the youth, in latest campaign for Y Series phones

    By A Correspondent

     

    Vivo has launched their a brand campaign promoting the newly launched Y Series smartphones.

     

    Conceptualised & executed by Publicis India, the integrated campaign comprises two TVCs.  Said Nipun Marya, Director, Brand Strategy, Vivo India: “2018 has been a very successful year for Vivo owing to great consumer response for our innovative smartphones. We want to continue and further enhance the customer experience by kick-starting the festive season with the new Y-Series models that are designed to provide an immersive experience to our consumers.”

     

    Added Bobby Pawar, Managing Director and Chief Creative Officer – South Asia, Publicis India: “The brief was to find an insight for Vivo Y-Series which is specifically targeted to the youth. The youth of this country is extremely free and open-minded. And from this attitude of theirs stemmed our main idea of – Apna Y Hai Na. Also in both films, we’ve established the product truths i.e. Portrait Mode and Octa-core processor and Faster RAM through relevant social contexts.”