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Tag: Nipun Kaushal

  • To oversee Marketing and Corporate Communication and CSR functions

    Yes Bank appoints Nipun Kaushal as CMO

    By Our Staff

     

    Nipun Kaushal
    Nipun Kaushal

    Yes Bank has appointed Nipun Kaushal as Chief Marketing Officer (CMO). In this role, he will be responsible for the Marketing and Corporate Communication (MCC) and Corporate Social Responsibility (CSR) functions of the Bank. He will be reporting to Rajan Pental, Global Head – Retail Banking, Yes Bank.

     

    Commenting on the appointment, Prashant Kumar, MD & CEO, Yes Bank said: “We are delighted to welcome Nipun to lead the Marketing function of the Bank. We are sure that with his expertise and domain knowledge, he will play an instrumental role in this transformational journey of the Bank. With Nipun’s appointment as the Chief Marketing Officer, the brand will rely on him to leverage his capability of storytelling and brand building to help the Bank usher in the next level of growth and increase customer delight.”

     

  • Educates users on fraudulent calls with #BaatonMeinMatAana

    PNB MetLife launches campaign to fight cybercrime

    By Our Staff

    PNB MetLife has launched a new campaign hashtagged #BaatonMeinMatAana to help educate consumers on how to protect themselves from increasingly prevalent financial cybercrime.  The campaign, which will run on TV, social media, email and other digital media, includes a three-part video series featuring Crime Patrol anchor Anup Soni.

    Said Nipun Kaushal, Chief Marketing Officer, PNB MetLife: “Insurance is an industry built on trust and as a customer centric organization, it has always been PNB MetLife’s priority to protect our customers best interests, including shielding them from potential financial loss. In addition to these videos, we are engaging our agents to help grow consumers’ awareness of this issue.”

  • The campaign urges its audience to stop letting the responsibilities of tomorrow become a burden today

    PNB MetLife launches its new brand campaign – #ShedTheWait

    By A Correspondent

     

    PNB MetLife has launched its new brand campaign, #ShedTheWait, in association with brand ambassador PV Sindhu. The campaign urges its audience to stop letting the responsibilities of tomorrow become a burden today.

     

    Said Nipun Kaushal, Chief Marketing Officer, PNB MetLife: “We are happy to launch our new brand campaign – #ShedTheWait featuring P.V. Sindhu. Her commitment on and off the court is commendable. From bagging world titles and Olympic medals for the country to advocating positive change, P.V. Sindhu has made a difference to the community at large. She represents the spirit of perseverance, discipline, and determination – the qualities which PNB MetLife believes in. Along with driving our commitment to serve the society at large, we felt that PV Sindhu is the perfect personality to bring out the essence of this campaign.”

     

     

  • The company launches its new logo and the brand campaign ‘#ShedTheWait’

    PNB Metlife signs PV Sindhu as its brand ambassador

    By A Correspondent

     

    PNB MetLife has signed on badminton player PV Sindhu as the company’s brand ambassador. Over the next few months, Sindhu will bring alive PNB MetLife’s brand promise of being the right life insurance partner to every Indian.

     

    Said Nipun Kaushal, Chief Marketing Officer, PNB MetLife: “We are thrilled to announce P.V. Sindhu as the new face of PNB MetLife. Her commitment on and off the court is commendable. From bagging world titles and Olympic medals for the country to advocating positive change, she is invested in making a difference to the community at large. She embodies the spirit of perseverance, discipline and determination, and discipline and with PNB MetLife it is a seamless brand alliance. In P.V. Sindhu we’ve found a partner who reflects the drive we share while embodying our commitment to serving the society.”

     

    Added Josy Paul, Chairman of BBDO India, the creative agency of PNB MetLife: “Players like PV Sindhu are definitely unleashing the patronage of different sporting disciplines in India. As a brand ambassador, she is the perfect representation of what PNB MetLife believes in and will add great value to its identity. We are absolutely delighted to be a part of this journey and look forward to crafting its narrative as a company that will be at the forefront of securing India’s future.”

  • PNB MetLife has launched a campaign that highlights a homely situation with a touch of humour

    PNB MetLife unveils its customer service AI app

    By A Correspondent

     

    PNB MetLife has launched a customer service app powered with Artificial Intelligence (AI) and speech recognition capabilities. To announce the launch of this app, PNB MetLife that highlights a homely situation with a touch of humour.

     

    Explaining this satirical choice of script, Nipun Kaushal, Chief Marketing Officer, PNB MetLife said: “PNB MetLife’s innovation journey began with Convrse, a virtual reality initiative. And our customer-centricity lens was taken forward with ‘Khushi’.”

     

     

  • The account was won in a multi-agency pitch

    Jack in the Box Worldwide bags digital duties of PNB MetLife

    By A Correspondent

     

    Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, has bagged the social media management and digital campaigns communication duties of PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

     

    Kaizad Pardiwalla

    Commenting on the win, Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said: “We are glad to partner with PNB MetLife in helping them augment their digital presence. This is our first foray into the very competitive life insurance space and we’re super-charged about making a success of the opportunity.”

     

     

     

    Nipun Kaushal

    Speaking on the selection, Nipun Kaushal, Chief Marketing Officer, PNB MetLife said: “Social media plays an integral role in our communication strategy and enables us to connect with a larger group of customers. With the team at Jack in the Box we intend to focus on innovative and creative ways of user engagement thereby carving out a niche for ourselves in the digital space and create business impact.”