By Our Staff
Creativeland Asia (CLA) has conceptualised and created a brand campaign ‘Banaunga Main, Banega Bharat’ #BMBB for ArcelorMittal Nippon Steel India (AM/NS India), a joint venture between the steelmakers ArcelorMittal and Nippon Steel.
Said Sajan Raj Kurup, Founder, Creativeland Asia: “Banaunga Main, Banega Bharat” is our way of uniting the nation by celebrating our collective victories while marching towards even bigger ones. Through this campaign, we aim to honour every individual who has made a significant contribution to our nation’s progress, and motivate many more to join the journey of making Bharat.”
Added Bibek Chattopadhyay, head of communications at Arcelormittal Nippon Steel India (AM/NS India): “We have excitedly designed the campaign ‘Banaunga Main, Banega Bharat’ #BMBB in collaboration with creative partner Creativeland Asia. The film shows our commitment and passion for making India stronger. I believe the audience will resonate with the concept by seeing how ‘Skill, Dil & Steel se’ India is growing.’