MxMIndia

Tag: Nippon Paint (India)

  • A nationwide campaign to financially support India's garage painter community

    Nippon Paint launches new campaign

    By Our Staff

     

    Nippon Paint India has launched ‘Rangon Ke Badshah’, a pan-India programme to uplift, reward and recognise the garage painter community and identify India’s top car painters.

     

    Announcing the Initiative, Shae Toh Hock, Senior Vice President, Nipsea Group and Managing Director, Nippon Paint India said: “It would be fair to say that the painter community has played an integral part in our growth in India. They have appreciated our products and our bond with the painter community is sacred. So, it is my pleasure to launch ‘Rangon Ke Badshah’ which is the search for India’s top car painters.”

     

  • Promotes Blobby the new brand ambassador to attract young customers

    Nippon launches new ad campaign to highlight new range of hi-tech paint

    By A Correspondent

     

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    Nippon Paint (India) recently launched a new ad campaign that features its brand ambassador, the animated character Blobby. Unveiling the campaign, S Mahesh Anand, President – Decorative Paint at Nippon said: “We are excited to launch this innovative ad campaign featuring Blobby, a character which is synonymous with the exuberance, fun and colourfulness of the brand. This campaign is made at par with international standards to reflect our position as Asia’s Real No 1 paint. It is unique as no brand has ever tried a caricature like Blobby in the paint industry. We hope that this resonates well with our young customers.