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Tag: Nippon Paint (India) Private Limited

  • Celebrates the colourful state of Karnataka

    Nippon Paint launches TVC with RCB

    By Our Staff

     

    Nippon Paint has released a TVC to celebrate another year of association with the Royal Challengers Bangalore. This is the second year of Nippon’s association with the celebrated team. This partnership will see Nippon Paint’s logo appear on the back of the player’s helmets and caps.

     

    Speaking about the event,  S Mahesh Anand, President – Nippon Paint (India) Private Limited (Decorative Division), said: “We are thrilled to associate with the cherished RCB for the second year in a row. Karnataka is an important market for us and RCB celebrates the state like no other brand can. We look forward to many years of partnership.”

     

    Added Mark Titus- Assistant Vice-President- Marketing, At Nippon Paint India Private Limited (Decorative Division): “Our association with RCB has been very fulfilling for Nippon Paint and all of our stakeholders through our shared love for the team. We are pleased with how the TVC celebrates the essence of Karnataka and showcases what it means for us. Apart from the TVC, we have a series of digital ads and contests on our social media pages for RCB fans to look forward to. For customers who want to bring home the RCB red shade, it is available at all our dealer stores.”

     

  • Roll out new TVC to promote 'CSK Yellow' paint colour

    Nippon Paint celebrates 5-yr truck with CSK

    By Our Staff

     

    Nippon Paint launched a new TVC, in line with its fifth year of partnership with leading Indian Premier League cricket franchise, Chennai Super Kings.

     

    Speaking about the association, S Mahesh Anand – President, Nippon Paint (India) Private Limited (Decorative Division) said: “We are delighted to yet again team up with IPL’s most celebrated team, the Chennai Super Kings and say ‘Yellow’ to another IPL season.”

     

    Added Mark Titus- Assistant Vice-President- Marketing, At Nippon Paint India Private Limited (Decorative Division): “We see cricket as something that draws us Indians together and spreads much cheer and celebration amongst Nippon Paint’s customers and Indians across the world. We are excited about what CSK has in store for us. For our customers, we have just the colour to celebrate IPL and CSK – the Nippon Paint ‘CSK Yellow’. Apart from that, we have a series of digital ads and contests on our social media pages for CSK fans to look forward to. With the CSK Yellow, we are all set for IPL!”

     

  • Launches a 360 marketing campaign to highlight the high durable exterior emulsion

    Nippon Paint rolls out campaigns for Weatherbond PRO

    By Our Staff

     

    Nippon Paint (India) Private Limited (Decorative Division), the paint manufacturer, has  launched a campaign for Weatherbond PRO – the high durable exterior emulsion.

     

    Emphasising the need for such a breakthrough product in the market, Mahesh S Anand, President – Nippon Paint (India) Private Limited (Decorative Division) commented: “We are excited to launch this new advertising campaign on Weatherbond PRO featuring next Gen actors Ashwin Kumar, Tanya Hope and of course the Weatherbond Blobby. With Weatherbond PRO, we wish to offer our customers a paint that can protect their home exteriors all year round to withstand extreme weather conditions. We have noticed that customers are increasingly aware of exterior paint’s role in not just beautification but also for protection from external elements. We are positive that the recovering markets combined with this advertising campaign will boost interest in the product amongst discerning homeowners. In addition, all of Nippon Paint’s products are green and eco-friendly.”

     

    Talking about the brand campaign, Mark Titus, Director of Marketing – Nippon Paint (India) Private Limited (Decorative Division) said, “With the advent of monsoon in Tamil Nadu, we expect a surge in demand for Weatherbond PRO as the paint addresses the various challenges faced by homeowners in maintaining their home exteriors. To accelerate awareness creation, we will be using a multi-platform approach to connect with consumers in Tamil Nadu including mass advertising, BTL and Digital programs, to reach out to several of our key stakeholders including consumers, painters, dealers, architects and engineers.”