MxMIndia

Tag: Ninjacart

  • To empower India's agricultural community

    Ninjacart unveils brand revamp

    By Our Staff

     

    Ninjacart, an agri-platform, has unveiled a brand revamp. The central message, ‘Behtar Kal ka Saathi’ embodies the brand’s vision of creating ‘Better Lives for Every Agri citizen’, notes a communique.

     

    Said Hemanth Vasudevan, Head of Marketing, Ninjacart:”With over eight years of dedication, Ninjacart’s transformation from a fulfillment-centric business into a marketplace platform is now mirrored in our revamped brand focusing on commerce, credit, and more. In the campaign we are lifting the veil off the unsung heroes who run an invisible relay race every day to make sure delicious food reaches our plates. This film is a tribute to all the agri citizens who have trusted us in the past 8 years and have made us who we are today.”

     

  • To refresh brand identity

    Publicis Business wins creative mandate for agri-tech startup Ninjacart

    By Our Staff

     

    Ninjacart, B2B Fresh Produce Supply Chain platform, has appointed Publicis Business as its creative partner. The account mandate includes a refreshed brand identity for Ninjacart along with a strategic creative design, marketing and advertising strategy for its multiple business verticals.

     

    Vasudevan Chinnathambi
    Vasudevan Chinnathambi

    Speaking about the association, Vasudevan Chinnathambi, Co-Founder, Ninjacart said: “We are delighted to have Publicis Business on board as our communications partner and will lead the 360-degree creative mandate for us right from brand identity creation. As Ninjacart takes its next big step to being India’s largest agri-tech platform and reshaping the Indian agricultural ecosystem, we are confident that Publicis Business will help us achieve our ambitious goals with their new-age thinking, creativity, and strong execution skills. We look forward to the association.”

     

    Nidhi Lall
    Nidhi Lall

    Nidhi Lall, Senior VP, Publicis Business, added: “Ninjacart is on the cusp of a tremendous growth journey and to get a chance in being a part of their success story is something all of us at Publicis Business are looking forward to. This mandate offers us the opportunity to truly flex all our B2B offerings and create clutter-breaking work which will in turn also impact India’s agricultural ecosystem. We are looking forward to a great and mutually rewarding partnership.”