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Tag: Nina Lekhi

  • To take their digital journey forward

    Baggit partners 0101 for brand communication

    By Our Staff

     

    Baggit, the fashion brand, has partnered with 0101 to take their digital journey forward. In the last two years, its e-commerce business has reportedly tripled.  The 0101 team will spearhead Baggit’s performance and programmatic, social and martech.

     

    Nina Lekhi
    Nina Lekhi

    Said Nina Lekhi, Managing Director and Chief Design Curator, Baggit: “The ecomm growth has reaffirmed the residual power of the brand – Baggit. The Data has just confirmed our hypothesis of the huge latent demand the country has. We are excited to now take the brand to its next level and have partnered with the 0101 team.”

     

    Ajay Verma
    Ajay Verma

    Added Ajay Verma, Managing Partner, 0101: “We have recently launched venture that partners with organisations on data and communication across all internal conversion data streams – Direct, Social, Performance, Call Centre, Martech stacks, Marketplaces etc. with the promise of better customer conversion. “We are extremely excited to partner with the Baggit team to grow the brand in both offline and online channels. Our aim would be to relevantly differentiate the brand vis-à-vis the ‘sea of sameness’ of all other fashion brands.”

     

     

  • The campaign encourages women to be true to their self

    Shraddha Kapoor unveils Baggit’s collection

    By A Correspondent

     

    Baggit has launched its Autumn Winter campaign titled #PutItOnTheTable with Shraddha Kapoor as a part of their association for the years 2018 and 2019. While the campaign has been conceptualised by Famous Innovations, the TVC has been shot by Curious Films and the print campaign has been shot by ace photographer Prasad Naik.

     

    Commenting on the campaign Nina Lekhi, MD & Chief Design Curator, Baggit, said: “Our first ever TVC, received immense love and support from all our customers and the industry at large which was very heartening and encouraging. With the second part of our campaign we continue to extend the concept of #PutItOnTheTable and encourage women to take decisions on their own hands – however difficult or fun they might be. It is their choice, and no one said they can’t have fun while making it. The added fun element makes this one endearing.”

  • The TVC, print and digital campaign will be launched in the month of June-July

    Baggit focusses on empowering women with #PutItOnTheTable

    By A Correspondent

     

    Baggit has launched its new brand campaign titled #PutItOnTheTable. Led by their brand ambassador Shraddha Kapoor, it will showcase instances where Baggit will encourage women to speak their mind.

     

    Commenting on the campaign launch Nina Lekhi, MD & Chief Design Curator, Baggit, said: “We have come a long way since the birth of Baggit. The campaign #PutItOnTheTable seeks to give a strong voice to our women express themselves. The innovative multimedia campaign launch will help us create a positive recall for the brand and keep up with the fast pace with which the brand is growing. Shraddha has very beautifully captured the message in the campaign. The initial response from our audience has been very encouraging and I look forward to bringing this campaign alive on ground as well.”

     

     

  • The association with Kapoor reflects Baggit's drive towards staying on point with the expectations of today's young millennials

    Baggit announces Shraddha Kapoor as its brand ambassador

    By A Correspondent

     

    Baggit has signed up Bollywood actor Shraddha Kapoor as its brand ambassador. Commenting on the new partnership, Baggit founder Nina Lekhi said: “Shraddha is a great fit for Baggit. She personifies Baggit’s key proposition of beauty with strength. A fashion icon and a powerhouse of talent, Shraddha’s vibrant, exciting and vivacious personality makes for a perfect fit with the style and panache that Baggit has become synonymous with. We at Baggit believe in adapting and staying in tune with the changing trends and demands of our customers and our association with Shraddha is a perfect example of this. Baggit and Shraddha together are a power-packed combination for the gen-next customers.”