Tag: Nimbus Sport

  • Nimbus Sport seals SFL production deal

    By A Correspondent

     

    Nimbus Sport has bagged the television production rights for the new season of the Super Fight League (SFL) starting March 29. The deal with India’s only professional Mixed Martial Arts (MMA) property, SFL, is for a period of five years.

     

    The Fight League has had a successful run across four seasons of stadium events and an MMA reality show with a focus on developing world-class Indian fighters and giving them a platform to showcase their skills.

     

    The plan is to bring fans closer to the action and to this effect, the league will be produced in high definition with a significant upgrade in the camera setup. Innovations will include a super slow motion HD camera that will vividly capture the fights and bring action replays to life.

     

    Raj Kundra, Chairman of SFL, said, “We are delighted to partner with Nimbus Sport to produce the live feed of the Super Fight League (SFL). We can’t wait to bring to our fans some of the biggest MMA stars in an innovative, slickly produced new season.”

     

    Sunil Manocha, COO of Nimbus Sport, said, “Our legacy of producing top-notch live feeds for sports events continues with the signing of this new deal and the SFL is a worthy addition to our bouquet. Through the commitment of its organizers, SFL has quickly established itself as the pre-eminent pro Fight League in India. We are thrilled to have the opportunity to present this action packed property in a manner that befits the best global standards of production for the sport.”

     

    Nimbus Sport is the full service sports marketing division of Nimbus Communications Ltd, specializing in television rights distribution and management, television production, sponsor services, event management, new media content and on-air advertising sales.

  • Neo nets Micromax to sponsor Asia Cup 2012

    By A Correspondent

     

    Micromax Informatics Limited (“Micromax”), the 12th largest handset manufacturer in the world (According to Global Handset Vendor Market share report from Strategy Analytics) has bagged the title sponsorship for Asia Cup 2012 for the second consecutive year. Nimbus Sport and Micromax have entered into an agreement and the event will be now titled as Micromax Asia Cup 2012.

     

    Asia Cup is one of the premier cricketing events which feature the top four cricket teams of the continent (India,Pakistan,Sri LankaandBangladesh) battling to secure the title of Champions of Asia. Micromax Asia Cup 2012 will be hosted byBangladeshthis year and the seven ODI series is scheduled to kick off from the March 11 and will continue till March 23.

     

    Announcing the sponsorship, Yannick Colaco, Chief Operating Officer, Nimbus Sport said: “Micromax is an exciting brand, close to the heart of youth, and one which is a good match to the dynamic and vibrant nature of this event. As we come together, once again to present an action packed cricket series of the year, we expect this event to be an exemplary celebration of sportsmanship.”

     

    Commenting on the association, Vikas Jain, Business Director, Micromax said: “Micromax is proud to be part of the Asian Cup 2012, which is the most coveted cricket championship inAsia. Cricket is not just another sport, but a culture that connects youth beyond boundaries. We are proud to be associated with this game and are elated to continue our patronage and support for the game.”

     

    He added: “The sponsorship addresses our commitment towards building a brand that echoes the pulse of the younger generation. We sincerely hope that the event will be a truly memorable experience for all cricket fans.”

     

    The television coverage of the entire Series is being produced by Nimbus Sport and the broadcast TV partner inIndiawill be Neo Cricket. The event will also be broadcast globally and Nimbus Sport expects to make a separate announcement on the broadcast partners across the world.

     

    Singaporeheadquartered, Nimbus Sport International Pte. Ltd. (100 per cent  subsidiary of Nimbus Communications Limited) is a leading full service sports management company providing end-to-end solutions including rights management, television production, sponsorship sales, event management and sponsor services.

     

    Nimbus Sport currently manages various commercial rights (on long term contracts) for a number of global sports federations including the BCCI (Indian Cricket Board), Bangladesh Cricket Board, Cricket Kenya, ACC and the English Premier League (digital/new media rights).

     

     

    NEO Sports Broadcast Pvt. Ltd owns and operates two channels i.e. NEO Cricket and NEO Sports. NEO Sports offers premium quality global sports including top drawer Football, Tennis, Golf, Badminton to the Indian sports lovers. NEO Cricket is the world’s first cricket centric TV channel and currently broadcasted in 27 countries including US and Canada.